*Note: Executive Degree is non-MQA accredited
The Executive Degree In Digital Marketing and Analytics
* will equip you with the essential digital marketing knowledge and know-how to navigate the ever-changing digital landscape and give you the confidence to apply your knowledge and skills to be a successful digital marketer. Learn from industry experts and gain real-world experience by managing real clients and their accounts. At the end of the program, you will know how to plan, strategise and launch your very own digital campaign with the correct objectives, make optimisations and measure the overall performance with in-depth analytical reporting. In short, you will be a qualified digital marketer and speak with authority in your field of expertise.
Program Outcome
On completing your Executive Degree*, you will be able to:
- Have a clear understanding of the overall Digital Marketing landscape and how each component can work in an organisation's overall marketing strategy.
- Strategise effective Search and Social Media campaigns to match your objectives.
- Confidentantly plan, manage and integrate your organisation’s overall marketing strategy.
- Drive new visitor traffic to websites and know how to improve conversion rates.
- Utilise digital marketing to help grow any business online.
- Build effective and profitable websites using various online applications or resources.
- Measure and analyse data and implement measures to improve your Digital Marketing efforts.
Programme Structure
Unit 1: Introduction to Interactive Digital Marketing
Learn the fundamentals of digital marketing, looking at the key channels, concepts and metrics. It focuses on the key digital techniques that are required to create a successful digital marketing campaign.
Unit 2. Search Engine Strategy & Planning
Learn the technologies, techniques, and strategies required to achieve high rankings on search engines, and why Search Engine strategy is one of the most cost effective promotional strategies available.
Unit 3. Social Media Advertising & Analytics Marketing
Learners will understand the power of Social Media Marketing as an effective and cost-effective digital marketing technique. Social media comes with several tools, which students will master to increase both the productivity and effectiveness of the campaigns.
Unit 4. Digital Analytics for Digital Marketing
Web Analytics introduces the key aspects of digital analytics and measurement to better understand website and digital marketing campaign performance.
Unit 5. Digital Channel Media Planning & Buying
Plan and design an end-to-end digital marketing strategy that aligns to business goals and complements a holistic marketing plan. You’ll learn how to time, design and place content for maximum impact and efficiency. Finish up by learning what works by tracking and measuring content performance.
Unit 6. Strategic Digital Entrepreneurship
Your digital marketing efforts can’t be random. You need real goals and plans to justify the time and money you’re putting in. This module will show you how to construct a clear strategic vision, and go from ideas to action plans including budgets and key performance indicators (KPIs).
Course Fees
Application & Registration Fees : RM500 + 8% SST (Non refundable)
Course Fee: RM10,200 + 8% SST
**Installment Plan
Option 1:
(RM1,700 + 8% SST) x 6 Months
*Option 2:
(RM 850 + 8% SST) x 12 Months
(*Only applicable to Maybank & Public Bank Credit Card, 0% interest)
Schedule
6 modules over Six (6) months. Final Assignment (max 1 month)
Intakes
Monthly Rolling
Mode of Delivery
Virtual Classroom (Zoom) - Weekend Classes (2 days a month - Refer Schedule)
Mode of Assessment
Final Assignment
Upon successful completion of the programme, participants will be awarded and endorsed 6+1 Certificates of Achievement by SEGi College Subang Jaya
*Note: Executive Degree is non-MQA accredited