Executive Degree in Digital Marketing and Analytics* in Malaysia | Awarded by SEGi College Subang Jaya | Online Marketing Academy in Johor Bahru Malaysia

NEXT INTAKE

Next intake start on:
01 JULY 2024

COURSE DURATION

6 months - Virtual Classroom (Zoom)
6 Subjects 12 Tutorial Classes

COURSE FEES

RM10,200 + 8% SST
* Installment plan available
* Public Bank & Maybank 12 months 0% Interest Installment Plan

Executive Degree in Digital Marketing and Analytics* – SEGi College Subang Jaya

The Executive Degree In Digital Marketing and Analytics* equips you with the essential digital marketing knowledge and the cutting-edge power of Artificial Intelligence (AI) to get hired and get ahead of your peers. Land your dream job and master the ever-evolving digital landscape. Learn from industry certified experts and gain real-world experience by managing real clients and their accounts, leveraging AI tools and techniques. Become an indispensable asset to any company and future proof your career now.

Stay ahead of the curve and secure your future:

Future-Proof Your Skillset: Gain the skills and knowledge that make you a highly desirable candidate to potential employers.
Commanding a Higher Salary: AI expertise is in high demand, opening doors to lucrative career opportunities.
Become a Growth Catalyst: Equip yourself with the skills needed to thrive in the ever-evolving digital landscape.
Become an AI-Powered Marketer: Gain a significant edge in the job market with your knowledge of how to integrate and optimise artificial intelligence (AI) across different aspects of digital marketing
Lead with Confidence: Become a leader who can leverage on your digital skills to make informed decisions and drive business growth.

The digital world is changing rapidly. Are you ready to thrive in it? Enrol today and take control of your digital future!

Upon successful completion of the programme, participants will be awarded and endorsed a Certificate of Achievement by SEGi College Subang Jaya

AI-Infused Programme Structure

Module 1: Introduction to Interactive Digital Marketing with AI

Master the foundational principles of digital marketing, exploring essential channels, concepts, and metrics vital for crafting successful campaigns in the digital landscape. Gain proficiency in integrating AI tools and techniques to elevate your digital marketing efforts.

Learn the fundamentals of digital marketing, including key channels, concepts, and metrics.
Explore how AI is revolutionising digital marketing techniques and campaign creation.

Module 2 - Search Engine Strategy & Planning with AI

Unlock the secrets to achieving high rankings on search engines through advanced technologies, proven techniques, and strategic planning. Discover the unparalleled cost-effectiveness of search engine strategies, enhanced by the power of AI.

Master the technologies, techniques, and strategies required for high search engine rankings.
Discover how AI is used for keyword research, competitor analysis, and automated ad bidding.

Module 3 - Social Media Advertising & Analytics Marketing with AI

Harness the potential of social media marketing as a powerful and economical tool in digital marketing. Gain proficiency in utilising various social media platforms and harness AI tools to enhance campaign productivity and effectiveness.

Harness the power of Social Media Marketing (SMM) as a cost-effective digital marketing technique.
Learn how AI automates social media scheduling, optimises content delivery based on audience behaviour, and utilises AI-powered chatbots for enhanced customer engagement.

Module 4 - Digital Analytics for Digital Marketing with AI

Dive into the realm of web analytics to gain comprehensive insights into website and digital marketing campaign performance. Utilise key measurement techniques and effective AI tools to optimise strategies and achieve superior results.

Explore advanced topics in digital analytics and measurement, including AI-powered reporting and data visualisation.
Understand how AI can predict campaign performance, identify customer trends, and personalise user experiences.

Module 5 - Digital Channel Media Planning & Buying with AI

Craft end-to-end digital marketing strategies aligned with business objectives and integrated marketing plans. Learn to strategically time, design, and distribute content for maximum impact and efficiency, using AI to track and analyse performance metrics for continuous improvement.

Design a data-driven digital marketing strategy that aligns with business goals and utilises AI for content creation, placement, and real-time optimisation.
Learn to track and measure content performance using AI tools for continuous improvement.

Module 6 - Strategic Digital Entrepreneurship with AI

Transform your digital marketing endeavours from mere experimentation to strategic initiatives driven by clear goals, actionable plans, defined budgets, and measurable key performance indicators (KPIs). Leverage AI to ensure tangible returns on investment and stay at the forefront of your industry.

Develop a clear strategic vision using AI for market research, competitor analysis, and customer segmentation.
Transform ideas into actionable plans with AI-powered budgeting and key performance indicator (KPI) tracking.

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Frequently Asked Questions

Q1

What is the cost for this program?

The total cost is RM10,200 + 8% SST. There are no other hidden costs nor additional exam fees.
Easy payment scheme is also available.

For PBB & MBB Credit Card
** Public Bank & Maybank 12 months Zero Interest Installment Plan at RM918 a month.

Q2

Training Venue?

Physical Class @ Online Marketing Academy
14-01, Jalan Molek 1/9, Taman Molek, 81100 Johor Bahru, Johor, Malaysia
Online Class @ Zoom.

Q3

Online or actual class?

Hybrid - Physical or Zoom class available. New intake is open for registration now

Q4

Duration?

The course duration is 6 months but you can complete it within 12 months, depending on your progress and knowledge.

Q5

Payment for registration?

Registration payment is RM500 + 8% SST only.

Q6

Is this a degree?

This is an Executive Degree awarded and endorsed by SEGi College Subang Jaya.

Q7

When is the intake period?

We have rolling intake on a monthly schedule.

Q8

Can I study part time?

Yes, this program involves 12 tutorial classes as the bulk of learning is done practically in your own time.

Q9

What are the requirements to enrol?

Min. 21 yrs old and
1 to 2 years working experience - or -
Qualification from SEGi Certified Professional* courses (3 modules bridging course) - or -
Qualification from Extended Diploma In Digital Marketing* courses (9 months to 1 year programme)

Q10

Classes are every Saturday / Sunday?

It will be selected Saturday and not every week. Refer to our schedule here

Q11

So the modules are practical or just theory?

There are only 12 tutorial classes and the bulk of learning involves practical knowledge and hands-on experience.

Q12

Supporting documents to submit?

1. Copy of students' updated and current CV
2. Copy of students' identification or passport
3. Copy of students' Certificates obtained
4. Copy of students' Academic Transcripts (where applicable)

Q13

Can I visit your place to know more about this course?

Sure, you can always drop by our office for a chat to get more information. Arrange for a consultation with our Admissions team now

Q14

Can work in Singapore?

With the knowledge and practical knowledge you get with the Executive Degree, you can work almost anywhere in the world.

Can't schedule a visit to our office?

No worries. Arrange for an online consultation with our Admissions team at your preferred date and time from the comfort of your home.

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