The Executive Degree In Digital Marketing and Analytics* equips you with the essential digital marketing knowledge and the cutting-edge power of Artificial Intelligence (AI) to get hired and get ahead of your peers. Land your dream job and master the ever-evolving digital landscape. Learn from industry certified experts and gain real-world experience by managing real clients and their accounts, leveraging AI tools and techniques. Become an indispensable asset to any company and future proof your career now.
Program Outcome
Stay ahead of the curve and secure your future:
- Future-Proof Your Skillset: Gain the skills and knowledge that make you a highly desirable candidate to potential employers.
- Commanding a Higher Salary: AI expertise is in high demand, opening doors to lucrative career opportunities.
- Become a Growth Catalyst: Equip yourself with the skills needed to thrive in the ever-evolving digital landscape.
- Become an AI-Powered Marketer: Gain a significant edge in the job market with your knowledge of how to integrate and optimise artificial intelligence (AI) across different aspects of digital marketing
- Lead with Confidence: Become a leader who can leverage on your digital skills to make informed decisions and drive business growth.
The digital world is changing rapidly. Are you ready to thrive in it? Enrol today and take control of your digital future!
AI-Infused Programme Structure
Module 1: Introduction to Interactive Digital Marketing with AI
- Learn the fundamentals of digital marketing, including key channels, concepts, and metrics.
- Explore how AI is revolutionising digital marketing techniques and campaign creation.
Module 2. Search Engine Strategy & Planning with AI
- Master the technologies, techniques, and strategies required for high search engine rankings.
- Discover how AI is used for keyword research, competitor analysis, and automated ad bidding.
Module 3. Social Media Advertising & Analytics Marketing with AI
- Harness the power of Social Media Marketing (SMM) as a cost-effective digital marketing technique.
- Learn how AI automates social media scheduling, optimises content delivery based on audience behaviour, and utilises AI-powered chatbots for enhanced customer engagement.
Module 4. Digital Analytics for Digital Marketing with AI
- Explore advanced topics in digital analytics and measurement, including AI-powered reporting and data visualisation.
- Understand how AI can predict campaign performance, identify customer trends, and personalise user experiences.
Module 5. Digital Channel Media Planning & Buying with AI
- Design a data-driven digital marketing strategy that aligns with business goals and utilises AI for content creation, placement, and real-time optimisation.
- Learn to track and measure content performance using AI tools for continuous improvement.
Module 6. Strategic Digital Entrepreneurship with AI
- Develop a clear strategic vision using AI for market research, competitor analysis, and customer segmentation.
- Transform ideas into actionable plans with AI-powered budgeting and key performance indicator (KPI) tracking.
Course Fees
Application & Registration Fees : RM500 + 8% SST (Non refundable)
Course Fee: RM10,200 + 8% SST
**Installment Plan
Option 1: RM1,700 + 8% SST x 6 Months
ALL payment methods (Credit cards, bank-in, online transfer, Touch 'n Go)
Option 2: RM 850 + 8% SST x 12 Months
Only for Maybank & Public Bank Credit Card, 0% interest
Schedule
6 modules over Six (6) months. Final Assignment (max 1 month)
Intakes
Monthly Rolling
Mode of Delivery
Hybrid - Physical or Zoom class available
Weekend Classes
Mode of Assessment
Final Assignment
Upon successful completion of the programme, participants will be awarded and endorsed 6+1 Certificates of Achievement by SEGi College Subang Jaya
*Note: Executive Degree is non-MQA accredited