Extended Diploma in Digital Marketing

Awarded by London Examinations Board, UK. Certified By CERTA, UK.

Whether you're a complete beginner, business owner or marketing professional looking to upskill or start a career in Digital Marketing, this digital marketing course is perfect for you.

The Extended Diploma in Digital Marketing course is a cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from Search Engine Marketing (SEM), PPC marketing and SEO, Social Media Marketing, Email marketing, eCommerce and Web Analytics.

This 6 months course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to learn Social Media marketing for business with Facebook & Instagram, Facebook ads, virtual website optimization, SEO based on instructions in lectures and class discussions.

 

Course duration

180 Days

Course fee

RM 10,000

What you will get?

The Extended Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course will help you to:

- Gain a clear understanding of the value of Digital marketing and why it is a vital component of your overall marketing strategy.
- Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns.
- Integrate your Digital Marketing plans into your overall marketing strategy.
- Drive new visitor traffic to your website while improving online conversion rates.
- Understand how Digital Marketing can help you grow your business, domestically and internationally.
- Identify various online applications and resources that can help build effective and profitable websites.
- Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.

Are you looking to make a career change or 

embark on a new and rewarding career in digital marketing?

The Diploma programme for digital marketing is your opportunity to learn up-close from industry experts in digital marketing whilst gaining industry sought after qualification.

Why join our Extended Diploma in Digital Marketing?

You will have the opportunity to manage social media accounts and implement digital marketing strategies and utilise it in a business environment. You will learn techniques that can grow, engage and retain your followers as well as how you can convert them into sales.

As our Digital Marketer, you should be passionate about all things digital and have a keen learning streak plus the flexibility to think on your feet. We need you to have a creative streak, regardless of your age, qualification and experience.

What you will learn?

Introduction to Digital Marketing

The fundamentals of digital marketing, looking at key channels, concepts and metrics. It focuses on the key digital techniques that are required to create a successful digital marketing campaign.

By the end of this module, you should be able to gain the following knowledge:
- Fundamentals of digital marketing
- Various channels for digital marketing
- Social Media Marketing concepts
- Email and Content marketing concepts
- Principles of SEO and characteristics of effective landing pages
- Basic Google Analytics
- Google Adwords Concepts
- Facebook Advertising Concepts

Search Engine Optimization (SEO)

Learn the technologies, techniques, and strategies required to achieve high rankings on search engines, and why Search Engine Optimization is one of the most cost effective promotional strategies available.

By the end of this module, you should be able to gain the following knowledge:
- Concepts of Search Engine Optimization
- On-page and off-page optimization for websites
- Role of content marketing in SEO

Search Engine Marketing (SEM) & Pay Per Click (PPC)

Discover the power of Paid Search and Search Engine Marketing to increase the productivity and effectiveness of digital marketing campaigns. Compare and contrast organic search engine optimisation practices with pay-per-click strategies. Examine how to select the best methods, and create an effective search engine marketing campaign to achieve promotional goals.

By the end of this module, you should be able to gain the following knowledge:
- Introduction to Search Marketing
- Search Keyword Planning
- Organic Search Marketing
- Paid Search Marketing
- Google Adwords for search engine marketing & remarketing

Social Media Marketing (SMM)

Discover the power of Social Media Marketing as an effective and cost-effective digital marketing technique. Social media comes with several tools (Facebook, Twitter, Instagram, LinkedIn, YouTube), which student can master to increase both the productivity and effectiveness of the campaigns.

By the end of this module, you should be able to gain the following knowledge:
- Processes to establish a sustainable presence on the social media platforms relevant to your B2B or B2C business
- Social media strategy and planning
- Social media content creation for brand
- Effective social media practices on various networks
- Influencer Marketing
- Overview of Social media marketing tools for social listening and social media management

Email Marketing

Email Marketing is designed to assist marketers and businesses in improving their email marketing strategy, through detailing key aspects of successful email marketing campaigns.

By the end of this module, you should be able to gain the following knowledge:
- Why email is an important digital communications tool for an organization to use
- How to build effective email marketing lists
- Choosing an email marketing service provider
- Design and create effective email campaigns for lead nurturing using email marketing tools
- The key success factors for email marketing campaigns, including content, creative and design
- Key email marketing metrics
- How to optimise email marketing campaigns to improve performance

Web Analytics

Web Analytics introduces the key aspects of digital analytics and measurement to better understand website and digital marketing campaign performance.

From this module, you’ll gain an understanding of:
- The fundamentals of web analytics and measuring clickstream data
- The key tools and vendors available for successful measurement of web activities
- How to utilise qualitative insights alongside web analytics and the tools available to achieve this
- The fundamentals of testing and optimisation to assist in improving performance in the future

Final Project Assessment

Digital Marketing Project (Mandatory), an all-encompassing project in which you will apply the skills, and implement a project of your own choice under the guidance of experienced mentors.

By the end of this module, you should be able to apply the following skills:
- Create a brand strategy and marketing plan to meet business goals
- Create an effective website/landing page
- Make a content plan for inbound marketing on the website and various channels
- Create a media plan for a paid advertising campaign using various channels
- Define KPI and monitor key metrics to optimise website and campaigns
- Present the project outcome

We provide all the tools

All manuals will be available during class, so you can practice all the lessons and skills you have learned
in class!

Course fee (individual)

RM 10,000


Awarded By

What do other participants say?

  • ''Precised content and trainer understands market needs.''  Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
  • ''Thank you for the very insightful and enlightening session!''.  Joanne Vaz Secretary Country View Berhad
  • ''Looking forward to more workshop like this.'' Lee Jasmine Event & Marketing Officer Daiman Development Berhad
  • ''Interesting FB ads strategy sharing. Glad to know more info on this.'' Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
  • 'Good & knowledgeable for current market requirement'. Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
  • "I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
  • "A great training session." Yim Wan Jun IT Management Tanah Sutera Development
  • "Good Class, Good Teacher" Alfred Teo Marcom Executive Kim Man Group
  • 很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。 张小娟 China
  • "Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
  • “边听边做,印刻更深。能了解一些复杂的用语,pixels etc. 不止是FB的操作,也包括了市场营销策略。” Edward Yip Director NES Packaging
  • "Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
  • "Johnson is professional & helpful trainer." Eric Lim Operations Director Seetoo Pest Control Sdn Bhd
  • "The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
  • 'Course and slide is very useful and practical for us'. Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
  • 'Yes, training are very friendly, and all learned are definitely good for business use'. Tan Wen Yao General Manager Grand Esteem Sdn Bhd
  • "Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
  • "Great" Jennifer Hermo
  • "A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

Any Questions?

Feel free to contact us to discuss the course details.
Call +607 358 5462 or
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