Extended Diploma in Digital Marketing

Awarded by London Examinations Board, UK. Endorsed by TQUK.

Easy payment scheme available - pay only RM890/- per month

Part-time Study | 15 Instructor-led Classroom sessions | Saturday Classes available

Whether you're a complete beginner, business owner or marketing professional looking to upskill or start a career in Digital Marketing, this digital marketing diploma course is perfect for you.

The Extended Diploma in Digital Marketing course is a cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from Search Engine Marketing (SEM), PPC marketing and SEO, Social Media Marketing, Email marketing, eCommerce and Web Analytics.

This 12 months diploma in digital marketing course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to learn the Digital Marketing strategy such as Social Media marketing for business with Facebook & Instagram, Facebook ads, virtual website optimization, SEO based on instructions in lectures and class discussions.

Course duration

12 Months

Course fee

RM 10,600

What you will get?

Overall Programme Outcomes

On completion of this programme, you will:
  • Gain a clear understanding of the value of Digital marketing and why it is a vital component of your overall marketing strategy.
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns.
  • Integrate your Digital Marketing plans into your overall marketing strategy.
  • Drive new visitor traffic to your website while improving online conversion rates.
  • Understand how Digital Marketing can help you grow your business, domestically and internationally.
  • Identify various online applications and resources that can help build effective and profitable websites.
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.

Programme Structure

The Level 4 Extended Diploma in Digital Marketing accrues 120 credits over 6 Units of 15 credits each and a final work-based project accruing 30 credits as follows:
  • Unit 1: Introduction to Digital Marketing
  • Unit 2: Search Engine Optimization (SEO)
  • Unit 3: Search Engine Marketing (SEM) & Pay Per Click (PPC) Advertising
  • Unit 4: Email Marketing
  • Unit 5: Social Media Marketing
  • Unit 6: Web Analytics
  • Unit 7: A Final Project

Extended Diploma in Digital Marketing

Jump start your Digital Marketing career today!

Frequently Asked Questions

What is the cost for this program?
The total cost is RM10,600 inclusive of SST. There are no other hidden costs nor additional exam fees.
Easy payment scheme is also available.

For PBB Credit Card
** Public Bank 12 months Zero Interest Installment Plan at RM883.33 a month.
Tutorial location is in Taman Molek or online.
Online or actual class?
Upon registration, you can choose to attend classes online or in person.  New intake is open for registration now
The course duration is 12 months but you can complete it within 9 months, depending on your progress and knowledge.
Payment for registration?
Registration payment is RM212 only.
Is this a diploma?
This is a Level 4 Diploma awarded by London Examinations Board recognised globally. Endorsed by Training Qualification UK (TQUK).
When is the intake period?
We have rolling intake on a monthly schedule.
Can I study part time?
Yes, this program involves 15 tutorial classes as the bulk of learning is done practically in your own time.
What are the requirements to enrol?
Applicants should normally be at least 16 years old. No prior knowledge is required, but applicants will only be admitted on evidence to show they are able to fulfill and benefit from the objectives of the programme and achieve the standards required.
Classes are every Saturday?
It will be selected weekends and not every week. Refer to our schedule here.
So the modules are practical or just theory?
There are only 15 tutorial classes and the bulk of learning involves practical knowledge and hands-on experience.
Supporting documents to submit?
1. Copy of students' updated and current CV
2. Copy of students' identification or passport
3. Copy of students' Certificates obtained
4. Copy of students' Academic Transcripts (where applicable)
Can I visit your place to know more about this course?
Sure, you can always drop by our office for a chat to get more information. Arrange for a consultation with our Admissions team now
Can work in Singapore?
With the knowledge and practical knowledge you get with the Extended Diploma, you can work almost anywhere in the world.

Are you looking to make a career change or
embark on a new and rewarding career in digital marketing?

The Diploma programme for digital marketing is your opportunity to learn up-close from industry experts in digital marketing whilst gaining industry sought after qualification.

Why join our Extended Diploma in Digital Marketing?

You will have the opportunity to manage social media accounts and implement digital marketing strategies and utilise it in a business environment. You will learn techniques that can grow, engage and retain your followers as well as how you can convert them into sales.

As our Digital Marketer, you should be passionate about all things digital and have a keen learning streak plus the flexibility to think on your feet. We need you to have a creative streak, regardless of your age, qualification and experience.

What you will learn?

Module 1
Introduction to Digital Marketing

The fundamentals of digital marketing, looking at key channels, concepts and metrics. It focuses on the key digital techniques that are required to create a successful digital marketing campaign.

By the end of this module, you should be able to gain the following knowledge:
  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media Marketing concepts
  • Email and Content marketing concepts
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics
  • Google Ads Concepts
  • Facebook Advertising Concepts

Module 2
Search Engine Optimization (SEO)

Learn the technologies, techniques, and strategies required to achieve high rankings on search engines, and why Search Engine Optimization is one of the most cost effective promotional strategies available.

By the end of this module, you should be able to gain the following knowledge:
  • Concepts of Search Engine Optimization
  • On-page and off-page optimization for websites
  • Role of content marketing in SEO

Module 3
Search Engine Marketing (SEM) & Pay Per Click (PPC)

Discover the power of Paid Search and Search Engine Marketing to increase the productivity and effectiveness of digital marketing campaigns. Compare and contrast organic search engine optimisation practices with pay-per-click strategies. Examine how to select the best methods, and create an effective search engine marketing campaign to achieve promotional goals.

By the end of this module, you should be able to gain the following knowledge:
  • Introduction to Search Marketing
  • Search Keyword Planning
  • Organic Search Marketing
  • Paid Search Marketing
  • Google Ads for search engine marketing & remarketing

Module 4
Social Media Marketing (SMM)

Discover the power of Social Media Marketing as an effective and cost-effective digital marketing technique. Social media comes with several tools (Facebook, Twitter, Instagram, LinkedIn, YouTube), which student can master to increase both the productivity and effectiveness of the campaigns.

By the end of this module, you should be able to gain the following knowledge:
  • Processes to establish a sustainable presence on the social media platforms relevant to your B2B or B2C business
  • Social media strategy and planning
  • Social media content creation for brand
  • Effective social media practices on various networks
  • Influencer Marketing
  • Overview of Social media marketing tools for social listening and social media management

Module 5
Email Marketing

Email Marketing is designed to assist marketers and businesses in improving their email marketing strategy, through detailing key aspects of successful email marketing campaigns.

By the end of this module, you should be able to gain the following knowledge:
  • Why email is an important digital communications tool for an organization to use
  • How to build effective email marketing lists
  • Choosing an email marketing service provider
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • The key success factors for email marketing campaigns, including content, creative and design
  • Key email marketing metrics
  • How to optimise email marketing campaigns to improve performance

Module 6
Web Analytics

Web Analytics introduces the key aspects of digital analytics and measurement to better understand website and digital marketing campaign performance.

From this module, you’ll gain an understanding of:
  • The fundamentals of web analytics and measuring clickstream data
  • The key tools and vendors available for successful measurement of web activities
  • How to utilise qualitative insights alongside web analytics and the tools available to achieve this
  • The fundamentals of testing and optimisation to assist in improving performance in the future

Module 7
Final Project Assessment

Digital Marketing Project (Mandatory), an all-encompassing project in which you will apply the skills, and implement a project of your own choice under the guidance of experienced mentors.

By the end of this module, you should be able to apply the following skills:
  • Create a brand strategy and marketing plan to meet business goals
  • Create a working model Ecommerce website
  • Make a content plan for inbound marketing on the Ecommerce website and various channels
  • Create a social media plan for a paid advertising campaign using various channels
  • Define KPI and monitor key metrics to optimise Ecommerce website and campaigns
  • Present the project outcome
Download Diploma In Digital Marketing Course Brochure
We provide all the tools
All manuals will be available during class, so you can practice all the lessons and skills you have learned
in class!

Claim HRDF for Extended Diploma In Digital Marketing | Johor Bahru Malaysia

Course fee (individual)

RM 10,600

The new Extended Diploma fees

Option 1 -Payment by Installment 
Application Fee - RM212

Upon application approval (UK)
1st Payment - RM2,968
2nd to 4th Months - RM2,120 (x 3 months)
5th Month - RM1,060

Option 2 -Public Bank 12 months
Zero Interest Installment Plan at RM883.33 a month.

* For PBB Credit Card

Awarded & Endorsed By
Extended Diploma In Digital Marketing awarded by London Examinations Board UK | Digital Marketing Diploma In Johor Bahru Malaysia
Extended Diploma In Digital Marketing endorsed by TQUK | Digital Marketing Diploma In Johor Bahru Malaysia


Extended Diploma In Digital Marketing Course

Upon successful completion of the programme, participants will be awarded
a Certificate of Achievement by London Examinations Board, UK.
"Extended Diploma in Digital Marketing Level 4"

Level 4 Extended Diploma in Digital Marketing

Monthly Intake

Extended Diploma In Digital Marketing Course

Now we have Classroom & Virtual Classroom (Zoom) sessions. 
Part-time study on Saturday / Tuesday classes.

Talk to our consultant to get more details
011-1144 5462

How to apply & claim HRDF for this course?

You can check with your HR to apply and claim for the training grant online.

Please WhatsApp +6011-1144 5462 for any further questions regarding HRDF claim.

What do other participants say?

Extended Diploma In Digital Marketing Course

  • "非常detail, 对FB有更了解。"
    Lee Chun Hao Sales Representative Water Revelation Sdn Bhd

  • ''Precised content and trainer understands market needs.'' 
    Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
  • ''Thank you for the very insightful and enlightening session!''.  Joanne Vaz Secretary Country View Berhad
  • ''Looking forward to more workshop like this.'' Lee Jasmine Event & Marketing Officer Daiman Development Berhad
  • ''Interesting FB ads strategy sharing. Glad to know more info on this.'' Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
  • 'Good & knowledgeable for current market requirement'. Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
  • "I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
  • "A great training session." Yim Wan Jun IT Management Tanah Sutera Development
  • "Good Class, Good Teacher" Alfred Teo Marcom Executive Kim Man Group

  • 很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。
    张小娟 China

  • "Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills."
    Vincent Hwang Director Hwang Physio Kit

  • “边听边做,印刻更深。能了解一些复杂的用语,pixels etc. 不止是FB的操作,也包括了市场营销策略。”
    Edward Yip Director NES Packaging

  • "Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement."
    Chew Kian Hong Negotiator Tophils Realty

  • "Johnson is professional & helpful trainer."
    Eric Lim Operations Director Seetoo Pest Control Sdn Bhd
  • "The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
  • 'Course and slide is very useful and practical for us'. Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
  • 'Yes, training are very friendly, and all learned are definitely good for business use'. Tan Wen Yao General Manager Grand Esteem Sdn Bhd
  • "Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
  • "Great" Jennifer Hermo
  • "A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

Need more info? Questions?

Connect with us to find out more about the Diploma In Digital Marketing training course details.
Call +607 358 5462 or
WhatsApp us for Diploma In Digital Marketing Training CourseWhatsapp Us +6011 1144 5462