What you will learn?

Module 1
Introduction to Facebook Advertising

• Overview of Facebook Ads: Role in digital marketing, key stats, and user base.
• Marketing Funnel: Understanding the funnel in the Facebook context.
• Ad Formats & Objectives: Exploring different formats and goals.
• AI Tools: Enhancing Facebook ads with AI.

Module 2
Understanding Data & Targeting

• Data-Driven Decisions: Importance of data in ad strategies.
• AI Analysis: Using AI to understand user behaviour.
• Buyer Personas: Define your ideal customer.
• Audience Creation: Set up saved and custom audiences.
• Customer Journey: Aligning ad objectives with the marketing funnel.

Module 3
Facebook Ads Manager & Campaign Structure

• Account Setup: Difference between Boost Post, Promote, and Facebook Ads.
• Navigating Ads Manager: Understand the interface and campaign structure.
• Getting It all Set: Set up an account and create a campaign.

Module 4
Implementing the Facebook Pixel 

• Pixel Explained: Track conversions and optimise campaigns.
• Setup Guide**: Install and configure the pixel.
• AI & Pixel Data: How AI optimises campaigns using pixel data.

Module 5
Defining Your Audience & Objectives

• Crafting Buyer Personas: Define demographics, interests, and behaviours.
• Targeting Options: Demographic, interest-based, behavioural, and custom targeting.
• AI Targeting: Automated audience targeting with AI.

Module 6
Creating Compelling Ad Creatives

• Captivating Copy: Write engaging ad content.
• AI in Content Creation: Utilise AI for creative content.
• Ad Formats: Understand and use different ad formats effectively.