Facebook Marketing

New features & announcements

Facebook F8 2019: What Small Businesses Need To Know

13/05/2019 (Mon)

Facebook recently had its annual developers’ conference F8 in San Jose on April 30. They announced a redesign, and several new features for Facebook, Instagram, WhatsApp, Messenger, and AR/VR.

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Mark Zuckerberg at F8 Conference Announces New eCommerce and Payment Platform

30/04/2019 (Tue)

Facebook’s founder Mark Zuckerberg gave a keynote presentation at the F8 Conference where he revealed that Facebook-owned WhatsApp is moving toward hosting web shops where customers can browse a store’s products and make purchases. This may represent a way to move beyond the advertising model by becoming an eCommerce platform.

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Facebook reveals how it ranks items in the news feed

02/04/2019 (Tue)

LONDON: Facebook is lifting the lid on the algorithm that decides which posts appear in its news feed, as part of a drive to be more transparent and offer greater control to users.

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Combatting Vaccine Misinformation

11/03/2019 (Mon)

We are working to tackle vaccine misinformation on Facebook by reducing its distribution and providing people with authoritative information on the topic. We are starting by taking a series of steps:

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Facebook’s launch of ‘clear history’ feature this year will crimp ad growth, CFO says

11/03/2019 (Mon)

LOS ANGELES: For Facebook, giving its 2.32 billion monthly users the ability to clear out their digital history – something the company plans to launch in 2019 – is going to hurt the social-media colossus’ business, according to a top Facebook exec.

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Facebook’s privacy move: major pivot or headfake?

11/03/2019 (Mon)

After building the world's biggest and most powerful social network in history, Mark Zuckerberg says the future of Facebook is something else.

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Can Zuckerberg really make a privacy-friendly Facebook?

07/03/2019 (Thu)

SAN FRANCISCO: After building a social network that turned into a surveillance system, Facebook CEO Mark Zuckerberg says he’s shifting his company’s focus to messaging services designed to serve as fortresses of privacy.

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Zuckerberg says Facebook's future is going big on private chats

07/03/2019 (Thu)

SAN FRANCISCO: Facebook Inc Chief Executive Mark Zuckerberg said on Wednesday the company would encrypt conversations on more of its messaging services and make them compatible, the latest sign that the world's biggest social network sees its future in intimate online chats.

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Facebook's Advertising Policies

13/02/2019 (Wed)

Facebook's Advertising Policies prohibit advertisers from using our ads products to discriminate against individuals or groups of people. Ads are discriminatory when they deny opportunities to individuals or groups of people based on certain personal attributes such as race, ethnicity, national origin, religion, age, sex, sexual orientation, gender identity, family/marital status, disability or medical or genetic condition.

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Say Hello to the New Messenger: Introducing Messenger 4

19/11/2018 (Mon)

Facebook is rolling out a new, simplified version of Messenger: Messenger 4. Messenger 4 will gradually roll out globally over the coming weeks.

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Facebook Launches Creator Studio

23/10/2018 (Tue)

Facebook recently launched Creator Studio, giving creators globally a powerful tool to understand how their content is performing and to help them manage their Pages. To find it, log into your Facebook Page, go to “Publishing Tools” and under “Tools” click on “Creator Studio.”

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3D Photos Now Rolling out on Facebook and in VR

18/10/2018 (Thu)

Today we’re starting to roll out 3D photos, a new way to share your memories and moments in time with a fun, lifelike dimension in both News Feed and VR. With technology that captures the distance between the subject in the foreground and the background, 3D photos bring scenes to life with depth and movement.

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Facebook Marketing

18/10/2018 (Thu)

If you are a new small business, one of the first things you want to do is set up your business Facebook page. If you currently own a business and do not have a Facebook page, you should set one up as soon as possible. With over 1,5 billion people using Facebook today, if your small business isn’t on Facebook, you are missing out on a great opportunity to connect with potential customers.

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An Update on the Security Issue

15/10/2018 (Mon)

We have been working around the clock to investigate the security issue we discovered and fixed two weeks ago so we can help people understand what information the attackers may have accessed. Today, we’re sharing details about the attack we’ve found that exploited this vulnerability. We have not ruled out the possibility of smaller-scale attacks, which we’re continuing to investigate.

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CPC vs CPM: Which Should You Use For Facebook Ads?

02/10/2018 (Tue)

One of the most confusion aspects of setting up an effective Facebook Ads advertising campaign is using the correct bidding strategy. When selecting a bid strategy, one of the decisions you need to make is “When You Get Charged”. You are given 2 options – CPC or CPM.

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