Facebook Marketing

New features & announcements

How China’s KOLs convert fans to sales, creating a nearly $9b industry

16/03/2019 (Sat)

The Kardashians may have been able to create an entertainment phenomenon in the US by revealing their luxurious lifestyle through a long-running reality TV series, but Chinese key opinion leaders (KOLs) have been able to convert fans and generate sales on a level their Western peers can only dream of.

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Combatting Vaccine Misinformation

11/03/2019 (Mon)

We are working to tackle vaccine misinformation on Facebook by reducing its distribution and providing people with authoritative information on the topic. We are starting by taking a series of steps:

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Facebook’s launch of ‘clear history’ feature this year will crimp ad growth, CFO says

11/03/2019 (Mon)

LOS ANGELES: For Facebook, giving its 2.32 billion monthly users the ability to clear out their digital history – something the company plans to launch in 2019 – is going to hurt the social-media colossus’ business, according to a top Facebook exec.

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Facebook’s privacy move: major pivot or headfake?

11/03/2019 (Mon)

After building the world's biggest and most powerful social network in history, Mark Zuckerberg says the future of Facebook is something else.

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Can Zuckerberg really make a privacy-friendly Facebook?

07/03/2019 (Thu)

SAN FRANCISCO: After building a social network that turned into a surveillance system, Facebook CEO Mark Zuckerberg says he’s shifting his company’s focus to messaging services designed to serve as fortresses of privacy.

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Facebook's Advertising Policies

13/02/2019 (Wed)

Facebook's Advertising Policies prohibit advertisers from using our ads products to discriminate against individuals or groups of people. Ads are discriminatory when they deny opportunities to individuals or groups of people based on certain personal attributes such as race, ethnicity, national origin, religion, age, sex, sexual orientation, gender identity, family/marital status, disability or medical or genetic condition.

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Say Hello to the New Messenger: Introducing Messenger 4

19/11/2018 (Mon)

Facebook is rolling out a new, simplified version of Messenger: Messenger 4. Messenger 4 will gradually roll out globally over the coming weeks.

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Facebook Launches Creator Studio

23/10/2018 (Tue)

Facebook recently launched Creator Studio, giving creators globally a powerful tool to understand how their content is performing and to help them manage their Pages. To find it, log into your Facebook Page, go to “Publishing Tools” and under “Tools” click on “Creator Studio.”

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3D Photos Now Rolling out on Facebook and in VR

18/10/2018 (Thu)

Today we’re starting to roll out 3D photos, a new way to share your memories and moments in time with a fun, lifelike dimension in both News Feed and VR. With technology that captures the distance between the subject in the foreground and the background, 3D photos bring scenes to life with depth and movement.

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Facebook Marketing

18/10/2018 (Thu)

If you are a new small business, one of the first things you want to do is set up your business Facebook page. If you currently own a business and do not have a Facebook page, you should set one up as soon as possible. With over 1,5 billion people using Facebook today, if your small business isn’t on Facebook, you are missing out on a great opportunity to connect with potential customers.

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CPC vs CPM: Which Should You Use For Facebook Ads?

02/10/2018 (Tue)

One of the most confusion aspects of setting up an effective Facebook Ads advertising campaign is using the correct bidding strategy. When selecting a bid strategy, one of the decisions you need to make is “When You Get Charged”. You are given 2 options – CPC or CPM.

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50 Million Facebook accounts hacked!

01/10/2018 (Mon)

Facebook dropped a bombshell on Friday when it revealed an unknown hacker had breached the site, compromising the accounts of 50 million users. The company’s security team found three bugs were used in the attacks, saying they were used in combination to successfully break into Facebook accounts.

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Facebook advertisers can target you with data you didn’t even list on your profile

01/10/2018 (Mon)

Facebook is sharing personally identifying information that you never submitted to the social network with its advertisers – and you can’t erase it from their records.

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Facebook Watch Is Going Global

21/09/2018 (Fri)

Facebook Watch is now available everywhere — giving people around the world a new way to discover great videos and interact with friends, creators and other fans.

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Safebook is Facebook, except totally, gloriously empty

13/09/2018 (Thu)

Treat yourself to a benign cruise through blue-gray boxes, with nary a notification in sight. The internet is a morass of things you don’t want to see, but can’t stop looking at.

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