Google Analytics Fundamentals Training

"Measure your website performance by using Google Analytics."

Do you know how your visitors get to your website? Do you know which of your most valuable visitors are most likely to make a purchase? Are you wasting money on advertising? Get all the answers using Google Analytics.

Course duration

1 Day

Course fee

RM 800 (Inclusive 0% GST)

What you will get?

This training covers topics from basic setup and configuration, to the various reporting metrics. We’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform at its best to meet your website and business objectives. At the end of the training, you’ll gain an understanding of the Google Analytics interface and valuable skills you can start to use straight away.

What will you learn?

Module 1
Google Analytics fundamentals

Module 2
Setting up your Google Analytics account

Module 3
Structure your Google Analytics

Module 4
Google Analytics tracking code

Module 5
Interpreting your website data

Module 6
Using Google Analytics reports

Module 7
Understanding goals & conversions

Module 8
Monitor and measure your website performance

Why Take This Course?

Put simply, Google Analytics is the most popular tool you can use to measure those visitors. You shouldn't use a tool because it is popular, though. Google's tremendous cloud infrastructure allows them to rip through very large data sets rather quickly. In short, you want to use data to make informed business decisions.

Who Should Attend?

This training workshop is specially designed to All, internet marketers, business owner, managements, IT expertise, etc.

What do I need to bring?

Participants MUST bring their own notebook with WINDOWS 7/ Vista / XP and at least 50 MB of free space with Wireless access. (we do provide notebook renting services at RM50/Day)

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Course arrangement

Each participant will be given a reference manual.

Refreshment will be provided throughout the day. Lunch not provided

Become a certified digital marketing professional

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.