Google Analytics Fundamentals Training

"Measure your website performance by using Google Analytics."

Do you know how your visitors get to your website? Do you know which of your most valuable visitors are most likely to make a purchase? Are you wasting money on advertising? Get all the answers using Google Analytics.

Course duration

1 Day

Course fee

RM 800

What you will get?

This training covers topics from basic setup and configuration, to the various reporting metrics. We’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform at its best to meet your website and business objectives. At the end of the training, you’ll gain an understanding of the Google Analytics interface and valuable skills you can start to use straight away.

What will you learn?

Module 1
Google Analytics fundamentals

Module 2
Setting up your Google Analytics account

Module 3
Structure your Google Analytics

Module 4
Google Analytics tracking code

Module 5
Interpreting your website data

Module 6
Using Google Analytics reports

Module 7
Understanding goals & conversions

Module 8
Monitor and measure your website performance

  • ''Precised content and trainer understands market needs.''  Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
  • ''Thank you for the very insightful and enlightening session!''.  Joanne Vaz Secretary Country View Berhad
  • ''Looking forward to more workshop like this.'' Lee Jasmine Event & Marketing Officer Daiman Development Berhad
  • ''Interesting FB ads strategy sharing. Glad to know more info on this.'' Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
  • 'Good & knowledgeable for current market requirement'. Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
  • "I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
  • "A great training session." Yim Wan Jun IT Management Tanah Sutera Development
  • "Good Class, Good Teacher" Alfred Teo Marcom Executive Kim Man Group
  • 很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。 张小娟 China
  • "Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
  • “边听边做,印刻更深。能了解一些复杂的用语,pixels etc. 不止是FB的操作,也包括了市场营销策略。” Edward Yip Director NES Packaging
  • "Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
  • "Johnson is professional & helpful trainer." Eric Lim Operations Director Seetoo Pest Control Sdn Bhd
  • "The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
  • 'Course and slide is very useful and practical for us'. Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
  • 'Yes, training are very friendly, and all learned are definitely good for business use'. Tan Wen Yao General Manager Grand Esteem Sdn Bhd
  • "Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
  • "Great" Jennifer Hermo
  • "A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

Why Take This Course?

Put simply, Google Analytics is the most popular tool you can use to measure those visitors. You shouldn't use a tool because it is popular, though. Google's tremendous cloud infrastructure allows them to rip through very large data sets rather quickly. In short, you want to use data to make informed business decisions.

Who Should Attend?

This training workshop is specially designed to All, internet marketers, business owner, managements, IT expertise, etc.

What do I need to bring?

Participants MUST bring their own notebook with WINDOWS 7/ Vista / XP and at least 50 MB of free space with Wireless access. (we do provide notebook renting services at RM50/Day)

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Course arrangement

Each participant will be given a reference manual.

Refreshment will be provided throughout the day. Lunch not provided

Become a certified digital marketing professional

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.