[HRDF CLAIMABLE]

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. 

Marketing emails can be sent with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Put the popular Mailchimp email-marketing platform to work for you. The trainer will guide you set up a free Mailchimp account and add new or existing subscribers, and use list segments and groups to target your messaging for different types of audiences. You will learn how to to use email templates to create engaging newsletters, and interpret the results that start flying in once you push Send.