Professional Diploma in Digital Marketing

"Are you looking for a career change or looking to acquire new knowledge for your digital marketing skillsets?"

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.

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Course duration

3-Day Workshop + 30 Hours Online Course Day

Course fee

RM 5,500 (Inclusive 0% GST)

What you will get?

  • Learn To Effectively Advertise Online & Reach Your Targeted Audience
  • Discover How To Turn Insights From Google Analytics Into Actionable Plan
  • Arm Yourself With Certifications For An Added Advantage
  • Get Trained By Active Practitioners Of Digital Marketing

What will you learn?

Module 1 - Foundations of Digital Marketing
The Digital Marketing Foundations module will introduce you to conducting digital research, setting business objectives for a digital campaign and preparing the foundations for developing a targeted marketing strategy. It will help you identify the core principles and purposes of digital marketing.

Module 2 - Website Optimization
The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.

Module 3 - Content Marketing
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy. You will understand the fundamentals of content marketing and how to develop a strategy by conducting social listening, competitor analysis and content audits.

Module 4 - Social Media Marketing
The Social Media Marketing module enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives. You will understand the fundamental principles of social media marketing and identify key stages in the buyer’s journey. It will also help you identify the most influential social media platforms.

Module 5 - Search Engine Optimization (SEO)
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI. You will get to grips with the fundamentals of SEO and set objectives to drive traffic and generate leads. It will also help you build an SEO content plan based on competitive and keyword research.

Module 6 - Paid Search
The Paid Search module will help you understand the fundamentals of paid search, how it differs from organic and the key benefits of both. You will develop the knowledge and skills needed to create and manage paid search campaigns in Google AdWords. In addition, you will know how to optimize paid search campaigns by scheduling ads and setting bid adjustments for audiences, locations, and devices.

Module 7 - Display & Video Advertising
The Display & Video Advertising module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy. You will learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content and identify ad formats available for the Google Display Network and YouTube.

Module 8 - Email Marketing
The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns. This module will help you understand the fundamentals of email marketing and the impact of permissions, mobile, buyer journey and marketing life cycle.

Module 9 - Analytics
The Analytics module will help you understand the basic concepts of using analytics in digital marketing from initial set-up to reporting. You will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences. Through this module, you will set goals for the business and website learning how to use analytics tools to measure your KPIs and website performance.

Module 10 - Digital Strategy
The Digital Strategy module uses the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn) to teach you how to design complex, long-term digital marketing strategies that service marketing and commercial objectives. You will learn how to identify the core component of strategy and the benefits of using a PROPEL model. It will also help you establish the foundations of a strategy from requirements to budget and ownership.

Assessment

The assessment for this programme is based on a formal computer based examination that will measure individuals knowledge and Digital Marketing proficiency following completion of the programme. The duration of the exam is 180 minutes. A range of different question formats are used including Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions. Our computer-based examinations are delivered through Pearson VUE test centre network which consists of over 5,200 centres in 180 countries. The use of Pearson VUE to deliver our exams increases the value of international certification offered by the Digital Marketing Institute and provides students with a quality examination experience. There is an examination fee of USD 200 payable directly to Pearson Vue when you book for an exam.

Certification

The Digital Marketing Institute is the global certification body for Digital Marketing education. The syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. The Certified Digital Marketing Professional is also approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework.

What's Covered?

The Professional Diploma in Digital Marketing course will help you to:

  • Conduct a digital research, set business objectives for campaigns and develop a targeted digital marketing strategy
  • Create and manage paid search campaigns in Google AdWords and use Google Analytics to measure performance
  • Integrate your Digital Marketing plans into your overall marketing strategy
  • Drive new visitor traffic to your website while improving online conversion rates
  • Boost your website's organic ranking by optimizing technical on-page and off-page elements
  • Create and curate compelling and innovative content that drives ROI
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts

Who Should Attend?

Anyone responsible for developing or implementing your organisation’s online strategy:

  • Professionals who need to understand Digital Marketing or get more out of their Digital channels
  • Marketers who want to fast-track their career or improve their position in the market-place
  • Small business owners who need to maximise online channels for growing their business
  • Students who want to upskill in Digital Marketing

What do I need to bring?

Participants MUST bring their own notebook with WINDOWS 7/ Vista / XP and at least 50 MB of free space with Wireless access. (we do provide notebook renting services at RM50/Day)

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Course arrangement

Each participant will be given a reference manual.

Refreshments will be provided throughout the day. Lunch not provided.

Please arrange your own accommodation if you are from outstation as this is a 3-day course.

Become a certified digital marketing professional

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.