Professional Diploma in Digital Marketing

"Isn't it time to empower yourself with digital marketing knowledge... and develop critical skills?"

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.

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Course duration

3-Day Workshop + 30 Hours Online Course Day

Course fee

RM 5,830 (Inclusive 6% GST)

What you will get?

- Learn To Effectively Advertise Online & Reach Your Targeted Audience
- Discover How To Turn Insights From Google Analytics Into Actionable Plan
- Arm Yourself With Certifications For An Added Advantage
- Get Trained By Active Practitioners Of Digital Marketing

What's Covered?

The Professional Diploma in Digital Marketing course will help you to:

- Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
- Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
- Integrate your Digital Marketing plans into your overall marketing strategy
- Drive new visitor traffic to your website while improving online conversion rates
- Understand how Digital Marketing can help you grow your business, domestically and internationally
- Identify various online applications and resources that can help build effective and profitable websites
- Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts

 

Who Should Attend?

The training session is designed for anyone who are interested to learn more on how to start Facebook marketing for business or to bring Facebook marketing to the next level to get better results.

Module Overview

The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy.

Pre requisite

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Participants MUST bring their own notebook with WINDOWS 7/ Vista / XP and at least 50 MB of free space with Wireless access. (we do provide notebook renting services at RM50/Day)

Course arrangement

Each participant will be given a reference manual.

Refreshment will be provided throughout the day. Lunch not provided

Become a certified digital marketing professional

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.