Have you ever typed a question or request into ChatGPT, only to get a vague or completely off response? You're not alone. The truth is, most people don't get great results from AI tools because they aren't prompting effectively.

That's where prompt frameworks come in.

These are easy-to-use formulas or structures that help you organise your thoughts and give the AI a clear direction. In this blog post, we’ll explore 11 of the best prompt frameworks you can start using today—complete with examples and use cases.

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Why Prompt Frameworks Work

• Make your requests clearer and more specific
• Help AI understand your intent, audience, and tone
• Save time and reduce the number of trial-and-error prompts

In short, they make you a faster, smarter AI user.

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1. C.R.A.F.T.

Best for: Writing emails, captions, ads, or other marketing content

Stands for:

• Context
• Request
• Audience
• Format
• Tone

Context: I'm replying to a customer who's unhappy about a late delivery.
Request: I want to apologise and offer a 15% discount.
Audience: A busy working professional.
Format: Short email.
Tone: Sincere and professional.

Write a short, professional email to a customer apologising for a late delivery and offering a 15% discount.

 

2. R.I.D.E.

Best for: Task delegation, productivity tools, or structured instructions

Stands for:

• Role
• Input
• Directive
• Expected Output

You're a career coach. Given this resume, rewrite it to be more appealing to hiring managers in the tech industry.

 

3. P.A.S.

Best for: Marketing copy, landing pages, persuasive writing

Stands for:

• Problem
• Agitate
• Solution

Write an Instagram caption using the PAS formula to sell a budgeting app.

Problem: Struggling to track your monthly expenses?
Agitate: It’s frustrating to run out of money mid-month with no clue where it went.
Solution: Our app helps you stay on top of your finances with just one tap.

 

4. A.I.D.A.

Best for: Ads, social posts, product descriptions

Stands for:

• Attention
• Interest
• Desire
• Action

Write a Facebook ad for a productivity app using AIDA.

Attention: Still wasting hours on unorganised to-do lists?
Interest: Meet ZenFocus, the app designed for busy minds.
Desire: Plan your day in seconds and focus like never before.
Action: Download free today and get more done by 5 PM.

 

5. S.C.Q.A.

Best for: Business memos, storytelling, proposals

Stands for:

• Situation
• Complication
• Question
• Answer

Create a short business proposal using the SCQA framework to suggest a new internal software system.

6. J.T.B.D. (Jobs to Be Done)

Best for: Product positioning, UX writing

When [situation], I want to [motivation] so I can [desired outcome].

Write a one-sentence value proposition for a food delivery app using JTBD.

When I’m working late, I want a fast, reliable dinner option so I can eat well without stopping my workflow.

 

7. P.R.O.M.P.T.

Best for: Long-form, multi-step requests

• Purpose
• Role
• Objective
• Method
• Parameters
• Tone

Purpose: Create a blog outline.
Role: You are a professional content strategist.
Objective: Help beginners understand email marketing.
Method: Use bullet points.
Parameters: Keep it under 600 words.
Tone: Friendly and simple.

 

8. M.I.N.T.

Best for: Productivity, team tasking, AI agents

• Mission
• Input
• Next Step
• Tone

Mission: Improve a sales pitch.
Input: Original pitch text.
Next Step: Rewrite it to be more persuasive.
Tone: Confident.

 

9. F.A.S.T.

Best for: Content creation (blogs, videos, posts)

• Format
• Audience
• Style
• Topic

Write a LinkedIn post for working mums in a motivational tone about finding time to learn new skills.

 

10. 5W1H

Best for: Problem-solving, research, writing articles

• Who
• What
• When
• Where
• Why
• How

Write a blog intro explaining how electric vehicles work using 5W1H.

 

11. D.E.E.P.

Best for: Training material, explainers, educational content

• Define
• Explain
• Example
• Practical Use

Explain the concept of blockchain using the DEEP framework.

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Summary Table

Framework	Stands For	Best Used For
C.R.A.F.T.	Context, Request, Audience, Format, Tone	Writing content like emails or ads
R.I.D.E.	Role, Input, Directive, Expected Output	Delegating tasks, giving AI instructions
P.A.S.	Problem, Agitate, Solution	Copywriting, ad writing
A.I.D.A.	Attention, Interest, Desire, Action	Ads, product posts
S.C.Q.A.	Situation, Complication, Question, Answer	Proposals, storytelling
J.T.B.D.	Jobs To Be Done	Product UX, value propositions
P.R.O.M.P.T.	Purpose, Role, Objective, Method, Parameters, Tone	Long-form or complex tasks
M.I.N.T.	Mission, Input, Next Step, Tone	Delegation, productivity
F.A.S.T.	Format, Audience, Style, Topic	Creative content
5W1H	Who, What, When, Where, Why, How	Reports, articles, analysis
D.E.E.P.	Define, Explain, Example, Practical Use	Training and educational content

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Final Tip: Combine Frameworks

You don’t have to stick to just one! Try combining frameworks for even more powerful prompts.

You are a career coach (R). Use CRAFT to write a LinkedIn post (F) for fresh grads (A) with a motivational tone (T).

 

Our team at Online Marketing Academy (OMA) has compiled comprehensive research on AI here: Unpacking the AI Card Model Framework.  As we discover what drives results in AI for you, we'll share more findings.