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Google Ads
Advanced

[100% HRD CORP CLAIMABLE, PAY RM0]
Learn Google Ads in our 2-day course and you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

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Google Ads Advanced Training

Google Ads
Advanced

[100% HRD CORP CLAIMABLE, PAY RM0]
Learn Google Ads in our 2-day course and you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

SCROLL FOR MORE DETAILS

Google Ads Advanced

Digital Advertising is arguably the best way to reach your intended Marketing Audience. If you or your company is still stuck in the old ways you have already lost the battle.

Traditional advertising methods are losing ground to the digital/mobile landscape as consumer habits have changed drastically in the last few years. The new generation of 'always connected' users means you need to have a digital strategy in place. You need to catch up with the Digital World NOW!

Learn Google Ads with us and you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.


Course duration

2 Days

Course fee

RM 2,700

What you will get?

This practical, hands-on workshop includes the following:

  • Everything you need to know about Google Ads from basic principles all the way to creating efficient, well-structured campaigns.
  • Show you keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimization tips and much more – all with hands-on practicals so you know exactly what to do.
  • By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

Get Certified!
Earn a valuable certificate upon completion, boosting your professional credentials.

Delivery Method
Hybrid (Face-to-Face / Online)

Google Ads Advanced Training in Johor Bahru | The Most Quality Google Ads Advanced Training Course In Malaysia

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What you will learn?

Module 1
Introduction to Google Ads

  • Understanding what online advertising is and where Ads fits in

Module 2
Importance of Ads

  • How Quality Score works and why it’s so important in Google Ads

Module 3
Structure Your Account

  • How to structure your account, campaigns and ad groups to position yourself for success

Module 4
Keywords Research

  • How to research, identify and refine the keywords and match types

Module 5
Great Text Ads

  • Tips for writing great text ads

Module 6
Users Targeting

  • Targeting users by geography, language, device, and even day of week and time of day

Module 7
Bidding Types

  • Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types

Module 8
Conversions Tracking

  • Tracking conversions and measuring ROI from your campaigns

Module 9
Display Advertising

  • Connect with your audience on millions of websites using the image, video, and rich media display ad formats

Module 10
Display Targeting

  • Use contextual, placement, topic and audience targeting techniques to find the right places to put your ads

Module 11
Audience Targeting

  • Identify and target prospective customers with laser-focused messaging

Module 12
Mobile Advertising

  • Leverage the opportunity created by mobile devices and effectively advertise to smartphone and tablet users

Module 13
Effective Text Ads

  • Use dynamic keyword insertion (DKI) to quickly and efficiently create text ads on the fly that speak the specific language of the searcher

Module 14
Extending Your Ads

  • Extending your text ads with the location, call, product, sitelink, social, and mobile app extensions

Module 15
Diagnostics

  • Diagnose problems

Certified Head Trainer

Certified Digital Marketing Google Ads Trainer - Joycelyn Teh

About Joycelyn Teh

Joycelyn Teh is a powerhouse in the world of Performance Marketing, with a specialised focus on Google Ads and search-based revenue generation. She bridges the gap between complex advertising algorithms and simple, profitable business outcomes. For Joycelyn, marketing is not just about getting clicks, it is about capturing intent, optimising for conversions, and ensuring that every dollar spent in a Google Ads account works harder to drive bottom-line revenue.

Certifications

How to apply & claim HRD Corp for this course?

You can check with your HR to Apply and claim for the training grant online.

Please WhatsApp +6011-1144 5462 for any further questions regarding HRD Corp claim.




What do other participants say?

AI for Marketing & BusinessAI for Marketing & Business


"I would like to thank the trainers for sharing their knowledge on the application and operational skills of AI in marketing and business. This course has been engaging, filled with surprises, and has equipped me with new skills."

 Kelvin Lok Kerk Tee Genting Property Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"My company has enrolled me in one of their courses, and I’m impressed with the quality of the training. The materials were comprehensive, the trainer was knowledgeable, and the content delivered was solid and well-structured, Which is actually helping me in improving business knowledge. I would highly recommend this academy to anyone who is looking to upskill their career."

 Ch'ng Shee Kei VMM Holdings Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"Just attended the ‘AI for Marketing & Business’ online training. Clear frameworks, real examples, and tools I can apply immediately for content and ads."

 Toh Kean Lip Kedai Pajak Well Chip Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"Thank you Mr Martin for the training session, he is well delivered his knowledge and making the training interesting, overall quite enjoy this lesson and know more about prompt for AI. Maybe can have more question on classpoint, excited to answer it."

 Jong Siaw Tsui Pansar Company Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"I truly enjoyed the online training workshop. The facilitor was knowledgeable and engaging and the materials provided were very helpful. I especially appreciated the practical example and interaction discussion. Looking forward to more sessions like this in the future."

 Lai Fooi Fong Kuala Lumpur
Facebook Ads for BusinessFacebook Ads for Business
"Their professionalism and expertise truly set them apart." Lai Ming Li Vigor Auto Sdn Bhd
ICDL Professional Digital Marketing CertificationICDL Professional Digital Marketing Certification
"Great session. Good trainer." Sasitharan A/L Sreedaran Jomlist Digital PLT
Facebook Ads for BusinessFacebook Ads for Business 5 stars
"Mr. Johnson is a experienced trainer and shared some relevant case studies during the 2 days training." Chin Ching Xuan Perpetual Ace Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
''Precised content and trainer understands market needs.''  Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
"Interesting FB ads strategy sharing. Glad to know more info on this." Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Good & knowledgeable for current market requirement." Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
Start your Online Business with ShopifyStart your Online Business with Shopify
"I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
Facebook Marketing for BusinessFacebook Marketing for Business
“很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。” 张小娟 China
Facebook Marketing for BusinessFacebook Marketing for Business
"Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
Facebook Marketing for BusinessFacebook Marketing for Business
"Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
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"The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Course and slide is very useful and practical for us." Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Yes, training are very friendly, and all learned are definitely good for business use." Tan Wen Yao General Manager Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM
View All Testimonials

Frequently Asked Questions

Q1
What is the difference between "Search" and "Display" advertising, and will we master both?
Yes, this dual masterclass covers both pillars. Search Advertising targets high-intent text searches from users actively seeking immediate solutions on Google. Display Advertising utilises visual graphics, banners, and placements across millions of partner websites and YouTube to build broad brand awareness and run retargeting campaigns.
Q2
Is this training programme HRD Corp claimable? 
Yes, it is 100% claimable. Online Marketing Academy (operated by Optisage Technology Sdn Bhd) is a fully registered HRD Corp Training Provider. 

Your HR department can submit a grant application through the e-TRiS portal to claim the full course fee directly from your company's levy under the SBL-Khas scheme, requiring zero upfront out-of-pocket cash from your business.

Talk to our HRD Corp Course Consultant for more details now.
Q3
Do I need to be a graphic designer to create the visual banners for the Display Network?
No, you do not. We show you how to leverage Google's smart Responsive Display Ads architecture. You simply provide raw product images, brand logos, and copy text, and Google's built-in layout engine automatically compiles, resizes, and optimises the visual banner formats to display cleanly on any website layout or mobile screen.
Q4
How will this training help me lower my Cost-Per-Click (CPC) and save my ad budget?
You will learn how to optimise your ad's relevance and user landing page experience to achieve a high Quality Score. Google rewards highly relevant, well-optimised ads by lowering their actual Cost-Per-Click, allowing you to outrank lazy competitors who throw massive budgets at unoptimised campaigns.
Q5
Will we learn how to set up Remarketing campaigns to chase visitors who left our website?
Yes, this is an essential component of the Display syllabus. You will learn how to create custom audience segments based on your website traffic, allowing you to run tailored banner campaigns that re-engage warm prospects who looked at your services but left without converting.
Q6
Do we need an active Google Ads account and a live website before attending the class?
Having a live website and a configured Google Ads billing account allows you to apply our live setups directly to your real business during the session. However, if you do not have them ready, you can still follow our structured exercises inside the platform dashboard to master the interface mechanics.
Q7
Is this course held in-person in Johor Bahru, or is it online?
We have both formats available:
  • Physical classes at our dedicated training facility in Taman Molek, Johor Bahru, which allows for direct, face-to-face assistance from the instructor during technical exercises.
  • Live online Zoom sessions where our trainer is on hand to guide and offer assistance remotely.
These are not pre-recorded video sessions, ensuring participants can interact with our trainer for better understanding.
Q8
Will this class teach us how to track actual sales, or just clicks and impressions?
The course focuses heavily on trackable business actions. You will learn how to set up and deploy Google Tag and Conversion Actions so your dashboard tracks definitive metrics like successful phone calls, direct WhatsApp leads, form entries, or direct e-commerce sales instead of just basic clicks.
 
 
Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

Does your company contribute to HRD Corp?

Employers who contribute to HRD Corp are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRD Corp claimable, so you should make full use of this facility.

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