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Facebook Ads
for Business

[100% HRD CORP CLAIMABLE, PAY RM0]
Our 2-day advanced course dives deep into campaign optimisation strategies, reports analysis, and performance boosting. You'll also learn winning online tactics and how to leverage powerful Facebook tools with AI.

中文班 Kelas Melayu

  SCROLL FOR MORE DETAILS


Facebook Ads For Business

Facebook Ads
for Business

[100% HRD CORP CLAIMABLE, PAY RM0]
Our 2-day advanced course dives deep into campaign optimisation strategies, reports analysis, and performance boosting. You'll also learn winning online tactics and how to leverage powerful Facebook tools with AI.

中文班 Kelas Melayu

SCROLL FOR MORE DETAILS

Facebook Ads for Business

Unleash the power of AI-driven Facebook Ads! Our advanced course equips you with cutting-edge strategies and in-depth knowledge to optimise your campaigns for skyrocketing performance. Learn to decipher reports with ease, leverage AI for smarter targeting, and unlock powerful tools to craft winning online tactics. 

This program is designed for Facebook Marketing advertisers ready to take their game to the next level. New to the game? Check out our Facebook Marketing For Business course to build your foundation first!

Who should attend?
The training session is designed for users with basic knowledge of Facebook Marketing and looking to learn in-depth techniques to bring their Facebook Marketing to the next level.

Note: This course is not suitable for beginners. Beginners should attend our Facebook Marketing For Business course instead.

Course duration

2 Days

Course fee

RM 2,160

What you will get?

  • Comprehensive insights and strategies to effectively manage your ads and attract more prospective customers
  • A simple and reliable method for maintaining and optimising your new Facebook Advertising account

Get Certified!
Earn a valuable certificate upon completion, boosting your professional credentials.

Delivery Method
Hybrid (Face-to-Face / Online)

Facebook Ads For Business Training in Johor Bahru | The Most Quality Facebook Ads For Business Training Course In Malaysia

REGISTER NOW DOWNLOAD FLYER

What you will learn?

Module 1
An In-Depth Facebook Ads Algorithm

  • Overview of Facebook Ads: Role in digital marketing, key stats, and user base.
  • Marketing Funnel: Understanding the funnel in the Facebook context.
  • Ad Formats & Objectives: Exploring different formats and goals.
  • AI Tools: Enhancing Facebook ads with AI.

Module 2
Understanding Consumer Data & Targeting

  • Data-Driven Decisions: Importance of data in ad strategies.
  • AI Analysis: Using AI to understand user behaviour.
  • Buyer Personas: Define your ideal customer.
  • Audience Creation: Set up saved and custom audiences.
  • Customer Journey: Aligning ad objectives with the marketing funnel.

Module 3
Ads Manager & Campaign Funnel Model

  • Account Setup: Difference between Boost Post, Promote, and Facebook Ads.
  • Navigating Ads Manager: Understand the interface and campaign structure.
  • Getting It all Set: Set up an account and create a campaign.

Module 4
Implementing Meta Pixel & Event Tracking

  • Pixel Explained: Track conversions and optimise campaigns.
  • Setup Guide**: Install and configure the pixel.
  • AI & Pixel Data: How AI optimises campaigns using pixel data.

Module 5
Create Buyer Persona & Custom Audience

  • Crafting Buyer Personas: Define demographics, interests, and behaviours.
  • Targeting Options: Demographic, interest-based, behavioural, and custom targeting.
  • AI Targeting: Automated audience targeting with AI.

Module 6
Create Ad Creative with Meta AI

  • Captivating Copy: Write engaging ad content.
  • AI in Content Creation: Utilise AI for creative content.
  • Ad Formats: Understand and use different ad formats effectively.

Module 7
Optimising for Ads Buying Success

  • Campaign Metrics: Identify key performance indicators (KPIs).
  • Optimisation Strategies: Improve campaigns based on objectives.
  • AI Optimisation : Automate bidding and adjustments with AI.
  • Ad Reporting: Interpret key metrics and optimise for results.

Module 8
Advanced Ads Strategies & Techniques

  • Advanced Targeting: Lookalike audiences and retargeting.
  • A/B Testing: Set up and run effective A/B tests.
  • Targeting Insights: Use tools to discover new audience segments.
  • Budget Optimisation: Allocate budget effectively.
  • Competitor Analysis: Learn from competitor ad strategies.

Module 9
Ads ROI Measure & Managing Costs

  • Scaling Campaigns: Expand successful campaigns.
  • Advanced Optimisation: Use budget optimisation tools.
  • Cost Management: Control and optimise ad spend.
  • Performance Measurement: Create custom reports to track ROI.

Certified Head Trainer

Certified Digital Facebook Marketing Trainer - Johnson Lai

About Johnson Lai

Johnson Lai is a pioneer in the digital marketing landscape, holding the distinction of being one of the first few Facebook Certified Lead Trainers in Malaysia and the first to achieve this prestigious badge in Johor Bahru. With a rare combination of MBA-level strategic thinking and deep-in-the-trenches technical execution, Johnson doesn’t just teach theory, he delivers actionable, ROI-focused frameworks that empower businesses to dominate their digital space. 

Certifications

Training Dates

Facebook Ads for BusinessFacebook Ads for Business
Language English
Time 09:30 - 17:30
Training Date 29 Sep (Tue) -
30 Sep 2026 (Wed)
Closing Date 24 Sep 2026 (Thu)
Training Fees RM2,160
Delivery MethodHybrid
(Face-to-Face / Online)

HRD Corp Claimable
To utilise company HRD Corp levy or request a quote, please WhatsApp our course advisor
Non HRD Corp REGISTER
Facebook Ads for BusinessFacebook Ads for Business
Language English
Time 09:30 - 17:30
Training Date 20 Oct (Tue) -
21 Oct 2026 (Wed)
Closing Date 15 Oct 2026 (Thu)
Training Fees RM2,160
Delivery MethodHybrid
(Face-to-Face / Online)

HRD Corp Claimable
To utilise company HRD Corp levy or request a quote, please WhatsApp our course advisor
Non HRD Corp REGISTER

How to apply & claim HRDF for this course?

You can check with your HR to Apply and claim for the training grant online.

Please WhatsApp +6011-1144 5462 for any further questions regarding HRDF claim.




What do other participants say?

AI for Marketing & BusinessAI for Marketing & Business


"I would like to thank the trainers for sharing their knowledge on the application and operational skills of AI in marketing and business. This course has been engaging, filled with surprises, and has equipped me with new skills."

 Kelvin Lok Kerk Tee Genting Property Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"My company has enrolled me in one of their courses, and I’m impressed with the quality of the training. The materials were comprehensive, the trainer was knowledgeable, and the content delivered was solid and well-structured, Which is actually helping me in improving business knowledge. I would highly recommend this academy to anyone who is looking to upskill their career."

 Ch'ng Shee Kei VMM Holdings Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"Just attended the ‘AI for Marketing & Business’ online training. Clear frameworks, real examples, and tools I can apply immediately for content and ads."

 Toh Kean Lip Kedai Pajak Well Chip Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"Thank you Mr Martin for the training session, he is well delivered his knowledge and making the training interesting, overall quite enjoy this lesson and know more about prompt for AI. Maybe can have more question on classpoint, excited to answer it."

 Jong Siaw Tsui Pansar Company Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"I truly enjoyed the online training workshop. The facilitor was knowledgeable and engaging and the materials provided were very helpful. I especially appreciated the practical example and interaction discussion. Looking forward to more sessions like this in the future."

 Lai Fooi Fong Kuala Lumpur
Facebook Ads for BusinessFacebook Ads for Business
"Their professionalism and expertise truly set them apart." Lai Ming Li Vigor Auto Sdn Bhd
ICDL Professional Digital Marketing CertificationICDL Professional Digital Marketing Certification
"Great session. Good trainer." Sasitharan A/L Sreedaran Jomlist Digital PLT
Facebook Ads for BusinessFacebook Ads for Business 5 stars
"Mr. Johnson is a experienced trainer and shared some relevant case studies during the 2 days training." Chin Ching Xuan Perpetual Ace Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
''Precised content and trainer understands market needs.''  Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
"Interesting FB ads strategy sharing. Glad to know more info on this." Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Good & knowledgeable for current market requirement." Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
Start your Online Business with ShopifyStart your Online Business with Shopify
"I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
Facebook Marketing for BusinessFacebook Marketing for Business
“很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。” 张小娟 China
Facebook Marketing for BusinessFacebook Marketing for Business
"Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
Facebook Marketing for BusinessFacebook Marketing for Business
"Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Course and slide is very useful and practical for us." Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Yes, training are very friendly, and all learned are definitely good for business use." Tan Wen Yao General Manager Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM
View All Testimonials

Frequently Asked Questions

Q1
Does this course specifically teach the Meta Ads Manager, or does it just show how to "Boost" posts?
This course is completely focused on the professional Meta Ads Manager backend. We skip the basic timeline "Boost Post" button (which often results in vanity engagement) and teach you how to build professional ad architectures, map multi-step campaign funnels, and manage custom bidding types.
Q2
Is this training programme HRD Corp claimable?
Yes, it is 100% claimable. Online Marketing Academy (operated by Optisage Technology Sdn Bhd) is a fully registered HRD Corp Training Provider. 

Your HR department can submit a grant application through the e-TRiS portal to claim the full course fee directly from your company's levy under the SBL-Khas scheme, requiring zero upfront out-of-pocket cash from your business.

Talk to our HRD Corp Course Consultant for more details now.
Q3
How much daily or monthly ad budget do I need to prepare to run campaigns after the course?
Meta allows for low daily limits, but we give you a realistic framework based on local market competition. We show you how to calculate appropriate starting budgets (e.g., RM30 to RM50 per day) to gather sufficient conversion data without putting unneeded financial strain on your small business or startup.
Q4
Is this course held in-person in Johor Bahru, or is it online?
We have both formats available:
  • Physical classes at our dedicated training facility in Taman Molek, Johor Bahru, which allows for direct, face-to-face assistance from the instructor during technical exercises.
  • Live online Zoom sessions where our trainer is on hand to guide and offer assistance remotely.
These are not pre-recorded video sessions, ensuring participants can interact with our trainer for better understanding.
Q5
Does this course show us how to route Facebook Ads directly to WhatsApp?
Yes, this is a core tactical focus of our Malaysian business tracks. You will learn how to design, execute, and split-test Click-to-WhatsApp message ads that route interested prospects straight into a live chat session with your sales team, allowing you to maximise inbound inquiries.
Q6
How does the course teach us to build Custom Audiences and Retargeting campaigns?
We cover how to tap into your warm traffic networks. You will learn how to group users who viewed a specific percentage of your product videos, interacted with your page, or visited your landing page, and build custom retargeting campaigns that serve targeted offers exclusively to those warm leads.
Q7
Will we learn how to use AI tools to generate ad copy and creatives during the workshop?
Yes. Content creation bottlenecks can slow down ad testing, so we show you how to use structured AI frameworks to rapidly write ad variations, generate hooks, and outline clean ad graphic structures to maintain high creative variety without draining your time.
Q8
How does this course differ from your general "Social Media Marketing" course?
Our general social media marketing course covers broad, multi-platform organic brand strategies across Facebook, Instagram, and LinkedIn. This specific Facebook Ads for Business course skips organic posting theory entirely and dedicates 100% of its focus to paid ad mechanics, budget scaling, conversion tracking, and media-buying optimisation on the Meta network.
 
 
Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

Does your company contribute to HRD Corp?

Employers who contribute to HRD Corp are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRD Corp claimable, so you should make full use of this facility.

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