Module 1
The Meta Ecosystem Overview

• Understand how Meta advertising has evolved from manual targeting to AI-driven optimisation.
• Explore Meta’s ecosystem, audience reach and why businesses use Meta Ads for growth.
• Understand how Meta’s AI algorithm identifies customer intent and improves ad delivery.
• Learn the importance of creative diversification through different formats, visuals and messaging angles.
• Apply the winning formula for successful campaigns: Offer + Creative + Audience + Optimisation.

Module 2
The Era of Meta A.I.

• Understand how AI is transforming marketing strategy, research and campaign execution.
• Explore the capabilities of Meta AI for brainstorming, copywriting, image generation and marketing support.
• Use Manus AI for competitor research, market analysis and ad intelligence.
• Learn practical AI workflows that combine strategy, research and execution.
• Build an Agentic AI process to improve marketing productivity and decision-making.

Module 3
Campaign Architecture & Walkthrough

• Understand the difference between Boost Posts and Ads Manager campaigns.
• Learn Meta’s campaign structure: Campaign, Ad Set and Ad levels.
• Select the right campaign objectives including Awareness, Traffic, Engagement, Leads and Sales.
• Build campaigns using budgets, placements, audience settings and creative variations.
• Explore Meta ad formats including images, videos, carousels, Stories and Reels.

Module 4
Re-thinking Audiences

• Understand the customer journey from awareness to conversion.
• Learn the differences between Cold, Warm and Hot audiences.
• Build Saved, Custom and Lookalike Audiences for more effective targeting.
• Use Meta Pixel and customer data to improve audience quality.
• Understand how AI broad targeting uses audience data as signals for better optimisation.