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Digital Marketing
for Business

[100% HRD CORP CLAIMABLE, PAY RM0]
Master ChatGPT, Facebook Marketing & TikTok trends for your Business Success. Learn from anywhere with our 1 day online course.

  SCROLL FOR MORE DETAILS



Digital Marketing For Business

Digital Marketing
for Business

[100% HRD CORP CLAIMABLE, PAY RM0]
Master ChatGPT, Facebook Marketing & TikTok trends for your Business Success. Learn from anywhere with our 1 day online course.

SCROLL FOR MORE DETAILS

Digital Marketing for Business

Step into the fast-paced world of digital marketing and unlock the secrets to turning online platforms into powerful, revenue-generating business tools. Learn how to use digital marketing to attract the right customers with AI, build your brand and drive measurable business results. This practical, hands-on course covers the essentials of websites, SEO, social media, content, online advertising and analytics, giving you a clear roadmap to market your business more effectively.

You will explore how search engines, social media, compelling content, and advanced analytics synergise to create unstoppable marketing strategies. By the end of the day, you will walk away with battle-tested skills and strategies that you can apply immediately to elevate your marketing performance.

Gain insider insights into designing captivating websites, running high-converting campaigns, supercharging social media engagement with AI, and measuring what truly matters through analytics. Get ready to completely transform the way you approach marketing and take your business to extraordinary new heights.

Who Should Attend
This course is ideal for business owners, marketing professionals, entrepreneurs, and anyone eager to strengthen their online presence. Whether you’re new to digital marketing or looking to refine your current strategy, you’ll gain valuable knowledge and hands-on techniques to boost visibility, drive traffic, and grow your business in the digital space.

Course duration

1 Day

Course fee

RM 864

What you will get?

  • Classroom notes
  • Certificate of attendance upon completion

Learning Outcomes
Upon completion of this course, you will be able to strategise and plan your next digital marketing campaign using the platform most suitable for your objectives.

You will also learn that digital marketing is not only for generating sales but it can be used to build brand awareness, build relationships with customers and curate customer loyalty for the long term.

Get Certified!
Earn a valuable certificate upon completion, boosting your professional credentials.

Digital Marketing For Business Certificate

Delivery Method
Hybrid (Face-to-Face / Online)

Digital Marketing For Business Training in Johor Bahru | The Most Quality Digital Marketing For Business Training Course In Malaysia

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What you will learn?

Introduction
Digital Marketing Ecosystem

  • Understand the digital marketing landscape and how key online channels work together.
  • Explore SEO, PPC, social media, email, content marketing and analytics.
  • Understand inbound, outbound and omnichannel marketing strategies.
  • Learn how to select the right channels based on your business and target audience.
  • Build a practical foundation for planning, executing and measuring digital marketing.

Module 1
Strategic Planning

  • Develop a digital marketing strategy aligned with business goals, customer needs and measurable outcomes.
  • Map business objectives such as awareness, leads, sales and retention to relevant KPIs.
  • Use AI tools such as ChatGPT and Gemini for market research, competitor analysis and customer insights.
  • Set SMART objectives and meaningful KPIs while avoiding vanity metrics.
  • Build a practical 90-day digital marketing action plan.

Module 2
Building Your Digital Storefront

  • Understand how customers research, compare and discover businesses online.
  • Build a high-value website that establishes credibility, attracts traffic and drives conversions.
  • Explore CMS platforms such as WordPress, Wix and Shopify and choose the right option for your business.
  • Apply UX, mobile-first design, website speed and clear CTA principles to improve user experience.
  • Create high-converting landing pages and identify common conversion killers.

Module 3
Content is Fuel

  • Build a content strategy that supports brand awareness, engagement, SEO and conversions.
  • Use AI to generate content ideas, calendars and campaign concepts while maintaining human oversight.
  • Create content aligned with the Awareness, Consideration and Decision stages of the customer journey.
  • Apply a Human + AI copywriting workflow for faster content creation without losing authenticity.
  • Establish brand voice, editorial guidelines and quality checks to maintain credibility and consistency.

Module 4
SEO in the Age of AI

  • Understand how search is changing with AI-generated answers, zero-click searches and Answer Engine Optimisation (AEO).
  • Understand how to use SEO and AI tools to discover high-intent keywords and understand search intent.
  • Understand how to  optimise on-page and technical SEO elements including content, metadata, internal links, and speed.
  • Learn how to improve local visibility through Google Business Profile, local SEO, citations and reviews.
  • Build a practical 90-day SEO execution plan.

Module 5
Social Media Marketing

  • Select the right social media platforms based on your audience, objectives and business model.
  • Develop engaging content strategies and practical weekly content calendars.
  • Use social media to build reach, trust, engagement and customer relationships.
  • Apply scheduling and automation tools to streamline content publishing and community management.
  • Learn how to balance AI-assisted content creation with authentic human engagement.

Module 6
Paid Advertising

  • Understand how paid advertising can generate predictable, scalable and measurable traffic.
  • Compare Google Ads and Meta Ads based on search intent, targeting, formats and campaign objectives.
  • Learn how Google Ads and Meta Ads campaigns are optimised using effective targeting, keywords and creative.
  • Learn to look at CPC, CTR, ROAS and other key metrics to improve campaign performance and budget efficiency.

Module 7
Email Marketing, Automation & Performance Analytics

  • Understand how to build and segment an email database using lead magnets, targeted content and effective email campaigns.
  • Use AI to develop persuasive email content while monitoring deliverability and key performance metrics.
  • Understand how Google Analytics 4 (GA4) tracks acquisition, engagement, conversions and customer behaviour.
  • Turn marketing data into actionable insights through attribution, dashboards and 30-60-90 day growth plans.

Certified Head Trainer

Certified Digital Facebook Marketing Trainer - Johnson Lai

About Johnson Lai

Johnson Lai is a pioneer in the digital marketing landscape, holding the distinction of being one of the first few Facebook Certified Lead Trainers in Malaysia and the first to achieve this prestigious badge in Johor Bahru. With a rare combination of MBA-level strategic thinking and deep-in-the-trenches technical execution, Johnson doesn’t just teach theory, he delivers actionable, ROI-focused frameworks that empower businesses to dominate their digital space. 

Certifications

Training Dates

Digital Marketing for BusinessDigital Marketing for Business
Language English
Time 09:30 - 17:30
Training Date 29 Oct 2026 (Thu)
Closing Date 23 Oct 2026 (Fri)
Training Fees RM864
Delivery MethodHybrid
(Face-to-Face / Online)

HRD Corp Claimable
To utilise company HRD Corp levy or request a quote, please WhatsApp our course advisor
Non HRD Corp REGISTER
Digital Marketing for BusinessDigital Marketing for Business
Language English
Time 09:30 - 17:30
Training Date 11 Nov 2026 (Wed)
Closing Date 05 Nov 2026 (Thu)
Training Fees RM864
Delivery MethodHybrid
(Face-to-Face / Online)

HRD Corp Claimable
To utilise company HRD Corp levy or request a quote, please WhatsApp our course advisor
Non HRD Corp REGISTER
Digital Marketing for BusinessDigital Marketing for Business
Language English
Time 09:30 - 17:30
Training Date 8 Dec 2026 (Tue)
Closing Date 02 Dec 2026 (Wed)
Training Fees RM864
Delivery MethodHybrid
(Face-to-Face / Online)

HRD Corp Claimable
To utilise company HRD Corp levy or request a quote, please WhatsApp our course advisor
Non HRD Corp REGISTER

How to apply & claim HRD Corp for this course?

You can check with your HR to Apply and claim for the training grant online.

Please WhatsApp +6011-1144 5462 for any further questions regarding HRD Corp claim.




What do other participants say?

AI for Marketing & BusinessAI for Marketing & Business


"I would like to thank the trainers for sharing their knowledge on the application and operational skills of AI in marketing and business. This course has been engaging, filled with surprises, and has equipped me with new skills."

 Kelvin Lok Kerk Tee Genting Property Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"My company has enrolled me in one of their courses, and I’m impressed with the quality of the training. The materials were comprehensive, the trainer was knowledgeable, and the content delivered was solid and well-structured, Which is actually helping me in improving business knowledge. I would highly recommend this academy to anyone who is looking to upskill their career."

 Ch'ng Shee Kei VMM Holdings Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"Just attended the ‘AI for Marketing & Business’ online training. Clear frameworks, real examples, and tools I can apply immediately for content and ads."

 Toh Kean Lip Kedai Pajak Well Chip Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"Thank you Mr Martin for the training session, he is well delivered his knowledge and making the training interesting, overall quite enjoy this lesson and know more about prompt for AI. Maybe can have more question on classpoint, excited to answer it."

 Jong Siaw Tsui Pansar Company Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"I truly enjoyed the online training workshop. The facilitor was knowledgeable and engaging and the materials provided were very helpful. I especially appreciated the practical example and interaction discussion. Looking forward to more sessions like this in the future."

 Lai Fooi Fong Kuala Lumpur
Facebook Ads for BusinessFacebook Ads for Business
"Their professionalism and expertise truly set them apart." Lai Ming Li Vigor Auto Sdn Bhd
ICDL Professional Digital Marketing CertificationICDL Professional Digital Marketing Certification
"Great session. Good trainer." Sasitharan A/L Sreedaran Jomlist Digital PLT
Facebook Ads for BusinessFacebook Ads for Business 5 stars
"Mr. Johnson is a experienced trainer and shared some relevant case studies during the 2 days training." Chin Ching Xuan Perpetual Ace Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
''Precised content and trainer understands market needs.''  Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
"Interesting FB ads strategy sharing. Glad to know more info on this." Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Good & knowledgeable for current market requirement." Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
Start your Online Business with ShopifyStart your Online Business with Shopify
"I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
Facebook Marketing for BusinessFacebook Marketing for Business
“很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。” 张小娟 China
Facebook Marketing for BusinessFacebook Marketing for Business
"Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
Facebook Marketing for BusinessFacebook Marketing for Business
"Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Course and slide is very useful and practical for us." Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Yes, training are very friendly, and all learned are definitely good for business use." Tan Wen Yao General Manager Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM
View All Testimonials

Frequently Asked Questions

Q1
Is this training programme HRD Corp claimable?
Yes, it is 100% claimable. Online Marketing Academy (operated by Optisage Technology Sdn Bhd) is a fully registered HRD Corp Training Provider. 

Your HR department can submit a grant application through the e-TRiS portal to claim the full course fee directly from your company's levy under the SBL-Khas scheme, requiring zero upfront out-of-pocket cash from your business.

Talk to our HRD Corp Course Consultant for more details now.
Q2
My business is strictly B2B (Business-to-Business) - is this course relevant to my industry?
Yes, it is highly applicable. We explicitly cover the structural differences between consumer retail marketing (B2C) and corporate acquisition (B2B). You will learn specific corporate lead-generation frameworks, email marketing strategies, and content pipelines engineered to reach corporate procurement heads and build long-term B2B relationships.
Q3
How does this course address the frequent changes in digital platform algorithms?
We teach "principles over platforms." While specific button locations or interface designs change, the underlying logic of algorithms which prioritise user retention, relevant engagement, and high-quality signals remains constant. We equip your team with the analytical mindset to identify these core shifts quickly, ensuring your marketing strategy remains resilient regardless of future platform updates.
Q4
Is this course held in-person in Johor Bahru, or is it online?
We have both formats available:
  • Physical classes at our dedicated training facility in Taman Molek, Johor Bahru, which allows for direct, face-to-face assistance from the instructor during technical exercises.
  • Live online Zoom sessions where our trainer is on hand to guide and offer assistance remotely.
These are not pre-recorded video sessions, ensuring participants can interact with our trainer for better understanding.
Q5
Do I need to have prior marketing experience or technical IT skills to join?
No prior experience or IT skills are required. The workshop is specifically structured to start with foundational digital concepts and slowly build up to advanced campaign mechanics, breaking down all technical marketing terms into plain, everyday language that non-technical managers and business owners can easily master.
Q6
Do I need to have all my social media platforms active to benefit from this course?
We will walk you through the various platforms and highlight the key differences. We leave it up to you whether you need to embark on new social media platforms or just optimise your existing ones for the long run.
Q7
Does this course include hands-on practical exercises, or is it purely lecture-based?
This course is an introduction to the fundamentals of digital marketing, so it is a balance of both to ease participants into the various platforms. Hands-on sessions are also scattered throughout the programme so that participants can maximise their learning.
Q8
How does this comprehensive course differ from your single-topic courses (like just Google Ads or TikTok)?
Our single-topic courses are highly technical, interface-focused deep dives dedicated to mastering the backend tools of one single app ecosystem. This comprehensive course is a high-level architecture and strategy programme meant to show you how all these isolated platforms work together to build a complete corporate sales funnel.
 
 
Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

Does your company contribute to HRD Corp?

Employers who contribute to HRD Corp are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRD Corp claimable, so you should make full use of this facility.

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