Extended Diploma In Digital Marketing

Extended Diploma In Digital Marketing Awarded by London Examinations Board

Digital Marketing is revolutionising the marketing landscape at such a pace that many companies are finding it hard to keep up. The fact is, the traditional way of doing things is fast becoming obsolete. With digital marketing, you are entering a thriving industry that embraces change and “out of the box” thinking

This Extended Diploma is designed to enable you to take that first step if you are not in this industry or to better understand digital marketing. It will equip you with the necessary knowledge and certification that should allow you to embark on a career in digital marketing. Learn from industry experts and have a real-world experience by managing real clients and accounts. Hone your skills and understand how to thrive in this industry by gleaning essential knowledge of what actually works. If you are keen to further your education, you can progress on to either the Higher Diploma in Marketing or potentially gain entry and acceptance into Year 2 of a Bachelor degree in Business, Management or Marketing。

 
Overall Programme Outcomes
On completion of this programme, you will:
  • Gain a clear understanding of the value of Digital Marketing and why it is a vital component of an organization’s overall marketing strategy
  • Be able to plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
  • Be able to integrate Digital Marketing plans into an organization’s overall marketing strategy
  • Be able to drive new visitor traffic to an organization’s website while improving online conversion rates
  • Understand how Digital Marketing can help an organization to grow its business – domestically and internationally
  • Be able to identify various online applications and resources that can help build effective and profitable websites
  • Be able to measure and analyse the visitor traffic of an organization’s website to continuously develop and improve Digital Marketing efforts
 
Entry Requirements
If you are an adult you will be admitted on the basis of evidence to suggest that you will be able to fulfil and benefit from the objectives of the programme and achieve the standard required for the award
 
Assessments
For units one to six, the assessment method mainly comprises:
  • Class participation: 20%
  • Hands on Workshop: 50%
  • Final Assignment: 30%

Unit 7 is a Final Project of not more than 6,000 words

This course has been endorsed under the TQUK.
*TQUK is an Ofqual recognized Awarding Organisation.
Ofqual (The Office of Qualifications and Examinations Regulation) regulates qualifications, examinations and assessments in England

 
Programme Structure
The Level 4 Extended Diploma in Digital Marketing accrues 120 credits over 6 Units of 15 credits each and a final work-based project accruing 30 credits as follows:
  • Unit 1: Introduction to Digital Marketing
  • Unit 2: Search Engine Optimization (SEO)
  • Unit 3: Search Engine Marketing (SEM) & Pay Per Click (PPC) Advertising
  • Unit 4: Email Marketing
  • Unit 5: Social Media Marketing
  • Unit 6: Web Analytics
  • Unit 7: A Final Project
 
Schedule

6 modules over One (1) year. Final Project (max 2 months)

 
Intakes

Rolling

 
Mode of Delivery

Classroom - Weekend Classes (1 to 4 weekend a month - Refer Schedule)
Virtual Classroom (Zoom Meeting)- Weekday Classes (1 to 4 weekday a month - Refer Schedule)

 
Mode of Assessment

Assignment / Project

 
Extended Diploma In Digital marketing Year 2021 New Intake
 
 
 

The learning journey of the graduates


Extended Diploma In Digital Marketing - Graduated Student
Tan Kai Ling(Full-time mother / preschool education of music and drama)

I was exposed to e-commerce when I was in college. However, at that time, I felt that too much programming and coding was involved, so I switched to marketing instead. But since becoming a mother, I was interested to study more about digital marketing. I looked around and Online Marketing Academy had flexible class hours, so I didn't hesitate to enroll in the programme.

For each subject of the diploma, I had to find information, do research, complete the required work and reports. With the support of my family, I managed to balance my life and schoolwork and completed the course.

I think the Extended Diploma in Digital Marketing taught me a full range of knowledge and skills. I learned how to manage Facebook Page and create Facebook ads, as well as how to utilise Google's suite of tools to optimise websites. I also learned about email marketing and e-commerce as a whole. It is a very comprehensive course for those that want to be involved in digital marketing.

I will not only use what I have learnt to set up websites for my music and drama classes as well as solicit new businesses, but I also hope to use my newfound knowledge to start a business.

I will definitely introduce this programme to friends who are interested and let them know how professional Online Marketing Academy is.


Amanda Mok(Advertising / Graphic Designer)

After working in Singapore for many years, I decided to move back to Johor Bahru. In order to keep myself active, I started to look for courses to upgrade my knowledge and skills. It was by chance that I learned about the Extended Diploma in Digital Marketing, which would be helpful in my future career.

As a graphic designer, I was often asked by the marketing department to create designs in various sizes. At that time, I didn't understand why, but after learning about digital marketing, I finally knew why. This course has also given me a comprehensive understanding of online advertising and know how to cooperate with other departments to highlight the uniqueness of each product or services.

The main thing I learned is a hands-on approach is the best way to learn about digital marketing. If you don't do it yourself, you won't understand the crux of the problem. And the more you know, the more you need to learn, digital marketing is not as simple as some people think it to be.

Fortunately, I found Online Marketing Academy and their professional lecturers helped and guided me on the learning journey which I can confidently apply in my future undertakings.


Extended Diploma in Digital Marketing
Extended Diploma in Digital Marketing [Virtual Classroom]
数码营销文凭 [Extended Diploma]

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