Google Ads Fundamentals & Search Training

Google Search Engine Marketing (SEM) allows your ads to be displayed only to highly targeted users searching on Google for what you sell, connecting you with these qualified sales leads.

You could target sales leads worldwide from any of the 240 over countries, giving you much wider coverage than advertising in print publications!

As a Google Ads advertiser, you will also learn about Performance Reports so that you can measure and understand how your ad campaign performs, allowing you to take immediate corrective actions to improve your ROI (Return-On-Investments).

Course duration

1 Day

Course fee

RM 1,272

What you will get?

This practical, hands-on workshop includes the following:
- A complete understanding of the tips and tricks you can use to manage your google search ads and find more prospective customers
- An easy and fool-proof method for maintaining your new Google Search Advertising

We provide all the tools
All manuals will be available during class, so you can practice all the lessons and skills you have learned in class, after you go home, use them to practice or create your own other pages!

Training Fee inclusive of
30 days support + Free One 3 hr workshop worth RM159/-.


What you will learn

Module 1
Introduction to Google Ads
Why Google Ads?

Module 2
Setting up your first Google Ads

Module 3
Structure Your Account - How to structure your account, campaigns and ad groups to position yourself for success

Module 4
Keywords Research - How to research, identify and refine the keywords and match types

Module 5
Great Text Ads - Tips for writing great text ads

Module 6
Users Targeting - Targeting users by geography, language, device, and even day of week and time of day

Module 7
Bidding Types - Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types

Module 8
Conversions Tracking - Tracking conversions and measuring ROI from your campaigns

Module 9
Extending Your Ads - Extending your text ads with the location, call, product, sitelink, social, and mobile app extensions

Module 10
Reporting


Facebook Marketing Training conducted in Johor Bahru

Training Dates

Register Today!

Training Fee inclusive of 
30 days support +  Free One 3 hr workshop worth RM159/-

What do other participants say?

  • "非常detail, 对FB有更了解。" Lee Chun Hao Sales Representative Water Revelation Sdn Bhd
  • ''Precised content and trainer understands market needs.''  Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
  • ''Thank you for the very insightful and enlightening session!''.  Joanne Vaz Secretary Country View Berhad
  • ''Looking forward to more workshop like this.'' Lee Jasmine Event & Marketing Officer Daiman Development Berhad
  • ''Interesting FB ads strategy sharing. Glad to know more info on this.'' Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
  • 'Good & knowledgeable for current market requirement'. Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
  • "I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
  • "A great training session." Yim Wan Jun IT Management Tanah Sutera Development
  • "Good Class, Good Teacher" Alfred Teo Marcom Executive Kim Man Group
  • 很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。 张小娟 China
  • "Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
  • “边听边做,印刻更深。能了解一些复杂的用语,pixels etc. 不止是FB的操作,也包括了市场营销策略。” Edward Yip Director NES Packaging
  • "Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
  • "Johnson is professional & helpful trainer." Eric Lim Operations Director Seetoo Pest Control Sdn Bhd
  • "The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
  • 'Course and slide is very useful and practical for us'. Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
  • 'Yes, training are very friendly, and all learned are definitely good for business use'. Tan Wen Yao General Manager Grand Esteem Sdn Bhd
  • "Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
  • "Great" Jennifer Hermo
  • "A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

Pre requisite

Participants MUST bring their own notebooks with WINDOWS 10/ 8 / 7 or Mac Book and at least 50 MB of free space with Wireless access. (We do provide notebook renting services at RM50/Day)

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Course arrangement

Each participant will be given a reference manual.

Refreshment will be provided throughout the day. Lunch not provided