Imagine logging in to your email to see this message:
It might cause a panic attack for some, but rest assured that whether you like it or not, ready or not, Facebook's New Pages Experience (NPE) is here to stay. So what is Facebook New Pages all about?
This new feature offers a range of enhancements and improvements over the previous version, known as Facebook Classic Pages. New Pages allows businesses to create a more professional and customizable presence on the social media platform.
One of the key differences between Facebook Classic Pages and New Pages is the customization options available. With Facebook Classic Pages, businesses were limited to a basic template and had little control over the design and layout of their page. In contrast, Facebook New Pages offers a variety of customizable templates, allowing businesses to create a unique and visually appealing page that reflects their brand and aesthetic.
Another major difference between the two page types is the range of features available. Facebook Classic Pages offered only a limited set of features, such as the ability to post updates and photos, and to respond to comments and messages. Facebook New Pages, on the other hand, offers a range of new features, including the ability to add a call-to-action button, create a customizable cover photo, and list services and pricing in a dedicated section.
In addition to the customizable templates and call-to-action button, Facebook New Pages also allows businesses to create a customizable cover photo. This allows businesses to create a visually striking and attention-grabbing cover photo that represents their brand and showcases their products or services.
Another notable feature of Facebook New Pages is the addition of a new section called "Services." This section allows businesses to list the services they offer, along with pricing and other important information. This makes it easy for potential customers to quickly find the information they are looking for and make an informed decision about whether to do business with the company.
Overall, Facebook New Pages offers businesses a range of new tools and features to help them create a professional and engaging presence on the social media platform. With customizable templates, call-to-action buttons, and the ability to list services and pricing, businesses can now more effectively connect with their target audience and grow their customer base.
In summary, Facebook New Pages offers a range of enhancements and improvements over Facebook Classic Pages, including customizable templates, a call-to-action button, a customizable cover photo, and a dedicated section for listing services and pricing. By using these new features, businesses can create a professional and engaging presence on the social media platform and better connect with their target audience.
As with most changes, it does takes a lot of getting used to and it's still a little glitchy as some users have reported. But the faster you get accustomed to the New Pages, the better for you to take advantage of it to build on your social presence.
If you do need help with the New Pages experience, do connect with us to have a chat and we'll be glad to give you some pointers or you can sign up for our Facebook Marketing for Business 1-day course to get up to speed.