Facebook Marketing For Business

One Day, Practical, Hands-On Workshop in Johor Bahru!

"Engage EFFECTIVELY with your followers & harness the FULL POWER of Facebook"

With over 2 billion users worldwide, chances are you are familiar with the Facebook social media platform but are probably not using its full potential when it comes to your organization or business.

Using Facebook for Business is key strategy to build relationships, And using Smart techniques to bring people together through the Internet for profit.

Today, businesses of all sizes and industries are cashing in on Facebook trend - successfully marketing their products and services, building brand awareness, and connecting one-on-one with customers, all using Facebook.

Course duration

1 Day

Course fee

RM 1,060 (Inclusive 6% GST)

What you will get?

With our comprehensive Modules, you will discover precisely how this powerful Facebook platform will revolutionize your business. Plus, we'll show you exactly what you need to do to set up your very own Facebook page, even if you're not tech savvy.

- An Introduction to Facebook Marketing
- Building Your Facebook presence
- Creating a Facebook Marketing Strategy
- Legal Implications You Must Be Aware Of

There's more to Facebook marketing than just setting up a page for your business... 

Have you figured out these questions?

- How can you make sure your Facebook marketing campaign is on target from the start?
- How do you determine who your Facebook audience is, as well as what they want, need, and expect from your Facebook presence?
- How do you grow your audience, and connect successfully with interested prospects?
- What online tools, applications, and plug-ins should you use?

"With over 10 years of experience in FB, we understand your daily challenges, deepest fears & highest aspirations"

Valuable insights of facebook marketing are covered in this training. Even though I already know quite a bits of facebook marketing, I can still learn a lot more in depth about facebook marketing. Thumbs up. Highly recommended training for business owner.
~ Jeslyn (Director, VIP Lighting Sdn Bhd)

Check out Our Student Testimonials

Then NOW is the time for you to get started...

We'll help you create a successful Facebook marketing presence in just one-day information-packed training!

- In one exciting, fast-paced, and power packed day, you'll learn the benefits of setting up a Facebook page for your business.
- You'll be introduced to Facebook's many tools, features, and applications that help you build a constant stream of relevant, updated content.
- You'll discover the best ways to interact with customers and visitors through Facebook and get started building a personal and professional "friend" network to get your business as much positive online exposure as possible.
- You'll also find out how to generate buzz and consumer interest through Facebook promotions, events, contests, and polls.

Join the Facebook business community and take full advantage of this exciting resource!

So, what is Facebook's Marketing & 

how will it help you exceed your sales targets?

The statistics for Facebook are staggering. According to Facebook's pressroom:

- There are more than 500 million active users
- 50% of active users log on to Facebook in any given day
- People spend over 700 billion minutes per month on Facebook
- The average user is connected to 80 community pages, groups, and events
- More than 30 billion pieces of content (Web links, news stories, blog posts, notes, photo albums, etc.) are shared each month
- Every month, more than 250 million people engage with Facebook on external websites
- More than 2.5 million websites have integrated with Facebook

Using Facebook as part of your overall marketing strategy makes smart business sense:
it's cost-effective, responsive, measurable, and puts you in direct contact with targeted consumers and prospects.

Thousands of businesses use Facebook to drive traffic to their websites, generate interest in products and services, and connect online with their customers.
Join the Facebook business community and take full advantage of this exciting resource!

You'll be impressed by how quick & easy it is to create your very own engaging and effective Facebook Marketing

With our comprehensive Modules, you will discover precisely how thhis powerful Facebook platform will revolutionise your business. Plus, we'll show you exactly what you need to do to set up your very own Facebook Page, even if you're not tech savvy. Yup, it's that easy!

Topic 1.
Understand and develop robust Facebook Marketing strategy 

Topic 2.
How to optimize Facebook Post Type and Content (Dos and Don'ts)

Topic 3.

How to identify and create business prospects using Audience Insights, Custom audience and Lookalike Audience.

Topic 4.

How to develop Facebook Sales Funnels to attract more sales

Topic 5.

How to create Facebook Pixels for re-marketing 

Topic 6.
Setup Facebook Ads account  (Dos and Don'ts)

Topic 7.
Create Ads Campaign, develop Ad Set and manage Facebook Ads using Facebook Ads Manager (Not Boost Post)

Topic 8.
How to analyse Facebook Ads reporting and metrics (CPC, CPM, CTR, Relevance Score....)

Topic 9.
How to optimize Facebook Ads for more results. 

Topic 10.
How to safe guard your Facebook Page security

So, who am I & what do I know about marketing?

Johnson Lai has more than 15 years of experiences in Digital Marketing. He plays an active role as Corporate Digital Marketing Consultant, Google Certified Trainer, Social Media Strategist and Speaker.

He also a Certified Digital Marketing Trainer from Digital Marketing Institute (DMI), Dublin, Ireland to conduct "Professional Diploma In Digital Marketing" in this region.

He has an MBA (IS) from Nottingham Trent University (UK), Degree in Computer Science from Hertfordshire University (UK), and Advanced Diploma in Business Admin from University of Oxford (UK). He is also the Social Media Certified Individual and Google Online Professional of globally recognized certificate from Google and HootSuite University.

- Social Media Certified Individual
- Google AdWords Certified Individual
- Google Analytics Certified Individual
- Google Certified Online Professional
- PSMB Train-the-Trainer


Participants of his workshops, seminars, and corporate clients include: Iskandar Waterfront, Daiman Berhad, Tropicana Corp, KCC Developer, AME Development Group, Tanah Sutera Developer, WB Land, Adda Heights Developer, Stabilo, Al-ikhsan, MSC Cyberport, Superstar Cinema, Tiram Water Park, Polis Diraja Malaysia (PDRM), Palm Resort, Tanjong Puteri Golf Resort,  KSLCIty, Sutera Mall, Albatrozz, Oriss, UR, UEP, CM Paints, Sunway University, Thy Executive Hotel and more.

Any enquiries, please contact me at


Check out Our Student Testimonials


Why Take This Course ?

Whether you are just getting started on Facebook or are already up and running, you can’t afford to make mistakes or waste your time on Facebook marketing. Facebook is the biggest social network — if you want to stand-out online, you must have a strong Facebook presence.

The workshop will also offer valuable tips in developing winning online strategies and an overview of appropriate uses of these powerful Facebook tools.

Who Should Attend?

The training session is designed for anyone who are interested to learn more on how to start Facebook marketing for business or to bring Facebook marketing to the next level to get better results.

Pre requisite

Participants MUST bring their own notebook with WINDOWS 7/ Vista / XP and at least 50 MB of free space with Wireless access. (we do provide notebook renting services at RM50/Day)

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Course arrangement

Each participant will be given a reference manual.

Refreshment will be provided throughout the day. Lunch not provided

Become a certified digital marketing professional

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.