Facebook Marketing
For Business

Learn to master Facebook Marketing with our hands-on approach. Set up and optimise ads, understand key metrics, leverage AI tools, and create effective sales funnels through practical exercises.

HRDF Claimable
Facebook Marketing for Business

Facebook Marketing
For Business

Learn to master Facebook Marketing with our hands-on approach. Set up and optimise ads, understand key metrics, leverage AI tools, and create effective sales funnels through practical exercises.

HRDF Claimable

Facebook Marketing For Business

Our comprehensive course is designed to help you master Facebook Marketing through a hands-on approach. Learn to create and optimise your Facebook Page, set up Facebook Ads, leverage AI tools, and create effective marketing campaigns.

Engage in practical exercises to apply your learning immediately. Discover both fundamental and advanced Facebook marketing techniques, harness AI-driven strategies, and elevate your brand's presence.

By course end, you'll identify your target audience, develop effective strategies, and master Facebook Ads. Join thousands of satisfied participants from various industries and take your Facebook marketing skills to the next level!

Course duration

1 Day

Course fee

RM 1,080

What you will get?

After completing the course, you'll gain indispensable skills for modern brand building by integrating the latest Facebook promotion methods and AI-driven marketing strategies.

All the Tools You Need
Comprehensive manuals and resources will be provided during class, allowing you to practise and apply the lessons and skills learned. Continue honing your abilities at home and create your own successful campaigns and pages!

What you will learn

Module 1
Introduction and Course Overview

  • Welcome and introductions
  • Overview of the day's agenda
  • Objectives and expected outcomes
  • How AI is utilised in Facebook Marketing

Module 2
Understanding Facebook Marketing Strategy

  • Importance of a robust marketing strategy
  • Overview of Facebook’s advertising ecosystem
  • Case studies of successful Facebook marketing campaigns
  • Utilising AI tools for strategic planning and competitor analysis

Module 3
Creating and Optimising Your Facebook Page

  • Step-by-step guide to creating a Facebook Page
  • Best practices for setting up your Page
  • Overview of Page settings and features
  • Utilising AI tools for creative posts
  • Practical exercise: Creating and setting up a Facebook Page

Module 4
Utilising different Posts Types for Success

  • Overview of post types
  • Best practices for each post type
  • Utilising AI tools for content creation (e.g., text generation, image enhancement)
  • Practical exercise: Creating different types of posts

Module 5
Identifying and Creating Business Prospects

  • Using Audience Insights to understand your target audience
  • AI-driven audience analysis tools

Module 6
Introduction to Facebook Funnel

  • Fundamentals of a sales funnel
  • Strategies to attract and nurture leads
  • AI tools for funnel optimisation

Module 7
Setting Up and Managing Facebook Ads

  • Setting Up Ads with Boost Post and Promote
  • Best practices for targeting and budgeting
  • Practical exercise: How to create ads
  • Using AI tools for ad creation and management

Module 8
Analysing Facebook Ads Reporting and Metrics

  • Key Metrics Explained
  • How to View Reports in Audience Insights
  • Navigating the Audience Insights interface
  • Finding and understanding basic performance metrics
  • Basic troubleshooting: What to do if a post isn't performing well
  • Practical exercise: Reviewing a sample report to identify key insights

Additional Resources

  • Access to AI tools and platforms for content creation and ad optimisation
  • Recommended reading and online tutorials
  • Facebook's official resources and support channels

This syllabus provides a comprehensive and hands-on learning experience for participants, ensuring they leave with practical skills and knowledge to effectively utilise Facebook Marketing for their business. Emphasis on Page creation and various post types will help beginners build a strong foundation, while integration of AI tools throughout the course will give them a modern edge in their marketing strategies.

Facebook Marketing Training in Johor Bahru | The Most Quality Facebook Training Course In Malaysia

Training Dates

How to apply & claim HRDF for this course?

You can check with your HR to Apply and claim for the training grant online.

Please WhatsApp +6011-1144 5462 for any further questions regarding HRDF claim.

Full Claimable | HRD Corp Approved Facebook Marketing Course In Malaysia

What do other participants say?

  • "非常detail, 对FB有更了解。"
    Lee Chun Hao Sales Representative Water Revelation Sdn Bhd

  • ''Precised content and trainer understands market needs.'' 
    Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
  • ''Thank you for the very insightful and enlightening session!''.  Joanne Vaz Secretary Country View Berhad
  • ''Looking forward to more workshop like this.'' Lee Jasmine Event & Marketing Officer Daiman Development Berhad
  • ''Interesting FB ads strategy sharing. Glad to know more info on this.'' Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
  • 'Good & knowledgeable for current market requirement'. Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
  • "I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
  • "A great training session." Yim Wan Jun IT Management Tanah Sutera Development
  • "Good Class, Good Teacher" Alfred Teo Marcom Executive Kim Man Group

  • 很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。
    张小娟 China

  • "Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills."
    Vincent Hwang Director Hwang Physio Kit

  • “边听边做,印刻更深。能了解一些复杂的用语,pixels etc. 不止是FB的操作,也包括了市场营销策略。”
    Edward Yip Director NES Packaging

  • "Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement."
    Chew Kian Hong Negotiator Tophils Realty

  • "Johnson is professional & helpful trainer."
    Eric Lim Operations Director Seetoo Pest Control Sdn Bhd
  • "The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
  • 'Course and slide is very useful and practical for us'. Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
  • 'Yes, training are very friendly, and all learned are definitely good for business use'. Tan Wen Yao General Manager Grand Esteem Sdn Bhd
  • "Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
  • "Great" Jennifer Hermo
  • "A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

What do I need to bring?

Participants MUST bring their own notebooks with WINDOWS 10/ 8 / 7 or Mac Book and at least 50 MB of free space with Wireless access. (We do provide notebook renting services at RM50/Day)

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Course arrangement

Each participant will be given a reference manual.

Refreshment will be provided throughout the day. Lunch not provided

Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

Does your company contribute to HRDF?

Employers who contribute to HRDF are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRDF claimable, so you should make full use of this facility.

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