Facebook Ads 101

This course has been specifically designed to help you optimise your ad campaigns by empowering you with in-depth knowledge and strategies. You will also gain insights into reading reports, monitoring your campaigns as well as increase performance.

The course will also offer valuable tips in developing winning online strategies and an overview of appropriate uses of these powerful Facebook tools.

Who should attend?
The training session is designed for users with basic knowledge of Facebook Marketing and looking to learn in-depth techniques to bring their Facebook Marketing to the next level.

This course is not suitable for beginners. Beginners should attend our Facebook Marketing For Business course instead.

Course duration

2 Days

Course fee

RM 2,014

What you will get?

This practical, hands-on course includes the following:
- A complete understanding of the tips and tricks you can use to manage your ads and find more prospective customers
- An easy and fool-proof method for maintaining your new Facebook Advertising account

Training Fee inclusive of
30 days support + Free One 3 hr workshop worth RM159/-.


What you will learn

Module 1
Introduction to Facebook Ads
- Statistics & Facts
- Your Ad Preferences
- Understanding Data & Ads
- New Marketing Funnel
- Utlising FB Ads Funnel
- LEad Magnet

Module 2
Facebook Audience Insights
- Creating Saved Audience
- Identifying Audience / Buyer Persona
- Setting up Custom Audience
- Uploading Customer File
- Creating Custom Audience from Website Traffic Audience
- Retargeting

Module 3
FB Pixel
- Setting up FB Pixel
- Understanding FB Pixel Activities
- Standard Event Code vs Custom Conversion
- Pixel Tracking & Optimising
- Advanced Website Traffic Custom Audience
- Track & Optimise

Module 4
Advertising Account
- Set up an Ad Account
- Boost Post vs Facebook Ad
- Defining FB Ads Structure
- Understanding Ads Manager
- Ad Campaign
- Ad Sets
- Ad
- Ad Reporting
- Deep Dive into Types of Ads

Module 5
Optimising Facebook Ads
- Understanding the Attributes
- Targeting is Key
- Define Purpose & Objective
- Segmenting your Audience


Module 6
Understand your Facebook advertising options and challenges
- Improve your Ads Performance
- Interest Targeting; Precise or Broad
- Advanced Audience Insights; Interests, Demographics & Fans

Module 7
Managing and editing ads and campaigns
- Advanced Split Testing
- Facebook Flex Targeting
- Scaling Up & Out

Module 8
Ads Reporting
- How to access and read reports
- Making sense of all the terminology
- Understand and make adjustments

Module 9
Monitor and measure your Facebook campaign performance
- Spy on Competitor's Ads
- Utilising Lookalike Audiences
- Campaign Budget Optimisation

Facebook Marketing Training conducted in Johor Bahru

Training Dates

What do other participants say?

  • "非常detail, 对FB有更了解。" Lee Chun Hao Sales Representative Water Revelation Sdn Bhd
  • ''Precised content and trainer understands market needs.''  Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
  • ''Thank you for the very insightful and enlightening session!''.  Joanne Vaz Secretary Country View Berhad
  • ''Looking forward to more workshop like this.'' Lee Jasmine Event & Marketing Officer Daiman Development Berhad
  • ''Interesting FB ads strategy sharing. Glad to know more info on this.'' Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
  • 'Good & knowledgeable for current market requirement'. Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
  • "I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
  • "A great training session." Yim Wan Jun IT Management Tanah Sutera Development
  • "Good Class, Good Teacher" Alfred Teo Marcom Executive Kim Man Group
  • 很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。 张小娟 China
  • "Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
  • “边听边做,印刻更深。能了解一些复杂的用语,pixels etc. 不止是FB的操作,也包括了市场营销策略。” Edward Yip Director NES Packaging
  • "Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
  • "Johnson is professional & helpful trainer." Eric Lim Operations Director Seetoo Pest Control Sdn Bhd
  • "The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
  • 'Course and slide is very useful and practical for us'. Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
  • 'Yes, training are very friendly, and all learned are definitely good for business use'. Tan Wen Yao General Manager Grand Esteem Sdn Bhd
  • "Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
  • "Great" Jennifer Hermo
  • "A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

Pre requisite

Participants MUST bring their own notebooks with WINDOWS 10/ 8 / 7 or Mac Book and at least 50 MB of free space with Wireless access. (We do provide notebook renting services at RM50/Day)

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Course arrangement

Each participant will be given a reference manual.

Refreshment will be provided throughout the day. Lunch not provided