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Facebook Ads For Business

[100% HRDF CLAIMABLE, PAY RM0]
Our 2-day advanced course dives deep into campaign optimisation strategies, reports analysis, and performance boosting. You'll also learn winning online tactics and how to leverage powerful Facebook tools with AI.

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Facebook Ads For Business

Facebook Ads For Business

[100% HRDF CLAIMABLE, PAY RM0]
Our 2-day advanced course dives deep into campaign optimisation strategies, reports analysis, and performance boosting. You'll also learn winning online tactics and how to leverage powerful Facebook tools with AI.

SCROLL FOR MORE DETAILS

Facebook Ads For Business

Unleash the power of AI-driven Facebook Ads! Our advanced course equips you with cutting-edge strategies and in-depth knowledge to optimise your campaigns for skyrocketing performance. Learn to decipher reports with ease, leverage AI for smarter targeting, and unlock powerful tools to craft winning online tactics. 

This program is designed for Facebook Marketing advertisers ready to take their game to the next level. New to the game? Check out our Facebook Marketing For Business course to build your foundation first!

Who should attend?
The training session is designed for users with basic knowledge of Facebook Marketing and looking to learn in-depth techniques to bring their Facebook Marketing to the next level.

This course is not suitable for beginners. Beginners should attend our Facebook Marketing For Business course instead.

Course duration

2 Days

Course fee

RM 2,160

What you will get?

  • Comprehensive insights and strategies to effectively manage your ads and attract more prospective customers
  • A simple and reliable method for maintaining and optimising your new Facebook Advertising account

Get Certified!
Earn a valuable certificate upon completion, boosting your professional credentials.

Delivery Method
Hybrid (Face-to-Face / Online)

Facebook Ads For Business Training in Johor Bahru | The Most Quality Facebook Ads For Business Training Course In Malaysia

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What you will learn?

Module 1
An In-Depth Facebook Ads Algorithm

  • Overview of Facebook Ads: Role in digital marketing, key stats, and user base.
  • Marketing Funnel: Understanding the funnel in the Facebook context.
  • Ad Formats & Objectives: Exploring different formats and goals.
  • AI Tools: Enhancing Facebook ads with AI.

Module 2
Understanding Consumer Data & Targeting

  • Data-Driven Decisions: Importance of data in ad strategies.
  • AI Analysis: Using AI to understand user behaviour.
  • Buyer Personas: Define your ideal customer.
  • Audience Creation: Set up saved and custom audiences.
  • Customer Journey: Aligning ad objectives with the marketing funnel.

Module 3
Ads Manager & Campaign Funnel Model

  • Account Setup: Difference between Boost Post, Promote, and Facebook Ads.
  • Navigating Ads Manager: Understand the interface and campaign structure.
  • Getting It all Set: Set up an account and create a campaign.

Module 4
Implementing Meta Pixel & Event Tracking

  • Pixel Explained: Track conversions and optimise campaigns.
  • Setup Guide**: Install and configure the pixel.
  • AI & Pixel Data: How AI optimises campaigns using pixel data.

Module 5
Create Buyer Persona & Custom Audience

  • Crafting Buyer Personas: Define demographics, interests, and behaviours.
  • Targeting Options: Demographic, interest-based, behavioural, and custom targeting.
  • AI Targeting: Automated audience targeting with AI.

Module 6
Create Ad Creative with Meta AI

  • Captivating Copy: Write engaging ad content.
  • AI in Content Creation: Utilise AI for creative content.
  • Ad Formats: Understand and use different ad formats effectively.

Module 7
Optimising for Ads Buying Success

  • Campaign Metrics: Identify key performance indicators (KPIs).
  • Optimisation Strategies: Improve campaigns based on objectives.
  • AI Optimisation : Automate bidding and adjustments with AI.
  • Ad Reporting: Interpret key metrics and optimise for results.

Module 8
Advanced Ads Strategies & Techniques

  • Advanced Targeting: Lookalike audiences and retargeting.
  • A/B Testing: Set up and run effective A/B tests.
  • Targeting Insights: Use tools to discover new audience segments.
  • Budget Optimisation: Allocate budget effectively.
  • Competitor Analysis: Learn from competitor ad strategies.

Module 9
Ads ROI Measure & Managing Costs

  • Scaling Campaigns: Expand successful campaigns.
  • Advanced Optimisation: Use budget optimisation tools.
  • Cost Management: Control and optimise ad spend.
  • Performance Measurement: Create custom reports to track ROI.

Certified Head Trainer

Certified Digital Facebook Marketing Trainer - Johnson Lai

About Johnson Lai

Johnson Lai stands as a leading figure in digital marketing training in Malaysia. As one of Malaysia's pioneering Meta Certified Lead Trainers and a qualified Digital Marketing Trainer from Dublin's renowned Digital Marketing Institute (DMI), Johnson brings unmatched expertise to his courses.

He is among the few trainers authorised to conduct the "Extended Diploma in Digital Marketing" in the region, he continues to set a high standard in digital marketing education.

Certifications

Training Dates

How to apply & claim HRDF for this course?

You can check with your HR to Apply and claim for the training grant online.

Please WhatsApp +6011-1144 5462 for any further questions regarding HRDF claim.




What do other participants say?

AI for Marketing & BusinessAI for Marketing & Business


"I would like to thank the trainers for sharing their knowledge on the application and operational skills of AI in marketing and business. This course has been engaging, filled with surprises, and has equipped me with new skills."

 Kelvin Lok Kerk Tee Genting Property Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"My company has enrolled me in one of their courses, and I’m impressed with the quality of the training. The materials were comprehensive, the trainer was knowledgeable, and the content delivered was solid and well-structured, Which is actually helping me in improving business knowledge. I would highly recommend this academy to anyone who is looking to upskill their career."

 Ch'ng Shee Kei VMM Holdings Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"Just attended the ‘AI for Marketing & Business’ online training. Clear frameworks, real examples, and tools I can apply immediately for content and ads."

 Toh Kean Lip Kedai Pajak Well Chip Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"Thank you Mr Martin for the training session, he is well delivered his knowledge and making the training interesting, overall quite enjoy this lesson and know more about prompt for AI. Maybe can have more question on classpoint, excited to answer it."

 Jong Siaw Tsui Pansar Company Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"I truly enjoyed the online training workshop. The facilitor was knowledgeable and engaging and the materials provided were very helpful. I especially appreciated the practical example and interaction discussion. Looking forward to more sessions like this in the future."

 Lai Fooi Fong Kuala Lumpur
AI for Marketing & BusinessAI for Marketing & Business


"Just completed the AI course conducted by Optisage team!! It made me realize that AI is not just about ChatGPT or DeepSeek. There’s a whole ecosystem of powerful tools out there, each with their own strengths and limitations — from copywriting to videography, editing to photography. The real magic lies in how we combine these tools effectively.

Most importantly, thank you for refining my AI prompting skills — now I understand how to prompt more effectively to get sharper, more accurate results. Appreciate the practical insights, valuable tips and new perspectives Recommended!!"

 Susan Ngo Sun Hup Tyre Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
"Their professionalism and expertise truly set them apart." Lai Ming Li Vigor Auto Sdn Bhd
ICDL Professional Digital Marketing CertificationICDL Professional Digital Marketing Certification
"Great session. Good trainer." Sasitharan A/L Sreedaran Jomlist Digital PLT
Facebook Ads for BusinessFacebook Ads for Business 5 stars
"Mr. Johnson is a experienced trainer and shared some relevant case studies during the 2 days training." Chin Ching Xuan Perpetual Ace Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
''Precised content and trainer understands market needs.''  Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
"Interesting FB ads strategy sharing. Glad to know more info on this." Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Good & knowledgeable for current market requirement." Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
Start your Online Business with ShopifyStart your Online Business with Shopify
"I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
Facebook Marketing for BusinessFacebook Marketing for Business
“很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。” 张小娟 China
Facebook Marketing for BusinessFacebook Marketing for Business
"Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
Facebook Marketing for BusinessFacebook Marketing for Business
"Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Course and slide is very useful and practical for us." Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Yes, training are very friendly, and all learned are definitely good for business use." Tan Wen Yao General Manager Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM
View All Testimonials

Pre requisite

Participants MUST bring their own notebooks with WINDOWS 11/10/ 8 / 7 or Mac Book and at least 50 MB of free space with Wireless access. (We do provide notebook renting services at RM50/Day)

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Course arrangement

Each participant will be given a reference manual.

Refreshment will be provided throughout the day. Lunch not provided

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Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

Does your company contribute to HRDF?

Employers who contribute to HRDF are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRDF claimable, so you should make full use of this facility.

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