Executive Degree in Digital Marketing and Analytics* in Malaysia | Awarded by SEGi College Subang Jaya | Online Marketing Academy in Johor Bahru Malaysia

NEXT INTAKE

Next intake start on:
01 APRIL 2024

COURSE DURATION

6 months - Virtual Classroom (Zoom)
6 Subjects 12 Tutorial Classes

COURSE FEES

RM11,016 inclusive SST
* Flexible payment available
* Public Bank & Maybank 12 months Zero Interest Installment Plan

Executive Degree in Digital Marketing and Analytics* – SEGi College Subang Jaya

The Executive Degree In Digital Marketing and Analytics* will equip you with the essential digital marketing knowledge and know-how to navigate the ever-changing digital landscape and give you the confidence to apply your knowledge and skills to be a successful digital marketer. Learn from industry experts and gain real-world experience by managing real clients and their accounts. At the end of the program, you will know how to plan, strategise and launch your very own digital campaign with the correct objectives, make optimisations and measure the overall performance with in-depth analytical reporting. In short, you will be a qualified digital marketer and speak with authority in your field of expertise.

On completion of this programme, you will:

Have a clear understanding of the overall Digital Marketing landscape and how each component can work in an organisation's overall marketing strategy.
Strategise effective Search and Social Media campaigns to match your objectives.
Confidentantly plan, manage and integrate your organisation’s overall marketing strategy.
Drive new visitor traffic to websites and know how to improve conversion rates.
Utilise digital marketing to help grow any business online.
Build effective and profitable websites using various online applications or resources.
Measure and analyse data and implement measures to improve your Digital Marketing efforts.

Upon successful completion of the programme, participants will be awarded and endorsed a Certificate of Achievement by SEGi College Subang Jaya

PROGRAMME MODULES

Module 1 - Introduction to Interactive Digital Marketing

Learn how to measure key aspects of digital analytics and the strategies and optimisation required to improve campaign performances. Gain knowledge on how to formulate strategies to improve website and marketing campaigns.

Key performance indicators and analytics techniques
Actionable web analytics reporting
Google specific techniques and reports
Competitive intelligence analysis
Industry models, complex measurement and approaches
Social media analytics

Module 2 - Search Engine Strategy & Planning

Learn the technologies, techniques, and strategies required to achieve high rankings on search engines, and why Search Engine strategy is one of the most cost effective promotional strategies available.

What is search engine optimization
What is the difference between SEM and PPC
Implementing SEO on your side
Common mistakes to avoid
Competitive analysis and outsourcing

Module 3 - Social Media Advertising & Analytics Marketing

Learn how Social Media Advertising works and harness the potential for long-term effectiveness as well as develop action plans and effective strategies. Learn how to analyse data (analytics) and the key points to look for to optimise traffic or objectives.

Overview of Social Media Marketing
Planning for social media marketing
Social networks and microblogging
Discussion boards, social news and question and answer sites
Social media monitoring

Module 4 - Digital Analytics for Digital Marketing

Learn how to measure key aspects of digital analytics and the strategies and optimisation required to improve campaign performances. Gain knowledge on how to formulate strategies to improve website and marketing campaigns.

Introduction to web analytics
Key performance indicators and analytics techniques
Actionable web analytics reporting
Google specific techniques and reports
Competitive intelligence analysis
Industry models, complex measurement and approaches
Social media analytics

Module 5 - Digital Channel Media Planning & Buying

It’s all about planning and designing an end-to-end digital marketing strategy that aligns to business goals and complements a holistic marketing plan. Creating content that really gets through to people on the various channels available.

Digital Channel Planning and Buying Strategy
Planning Your Campaign
Ads Auction and distributing
Measurement and Reporting
Use Insights for Optimisation

Module 6 - Strategic Digital Entrepreneurship

Learn how to formulate a clear strategy with strong action plans that include budget planning and key performance indicators (KPIs) in your digital marketing efforts.

Digital Strategy Fundamentals
Setting Strategy Objectives and KPIs
Digital Strategy Research
Developing a Creative Strategy
Executing a Digital Marketing Strategy
Communicating a Digital Marketing Strategy

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Frequently Asked Questions

Q1

What is the cost for this program?

The total cost is RM11,016 inclusive of SST. There are no other hidden costs nor additional exam fees.
Easy payment scheme is also available.

For PBB & MBB Credit Card
** Public Bank & Maybank 12 months Zero Interest Installment Plan at RM918 a month.

Q2

Training Venue?

It is Remote Online Training using Zoom.

Q3

Online or actual class?

We only have online classes currently but you can also attend our 'live' Zoom sessions at our facility. New intake is open for registration now

Q4

Duration?

The course duration is 6 months but you can complete it within 12 months, depending on your progress and knowledge.

Q5

Payment for registration?

Registration payment is RM540 only.

Q6

Is this a degree?

This is an Executive Degree awarded and endorsed by SEGi College Subang Jaya.

Q7

When is the intake period?

We have rolling intake on a monthly schedule.

Q8

Can I study part time?

Yes, this program involves 12 tutorial classes as the bulk of learning is done practically in your own time.

Q9

What are the requirements to enrol?

Min. 21 yrs old and
1 to 2 years working experience - or -
Qualification from SEGi Certified Professional* courses (3 modules bridging course) - or -
Qualification from Extended Diploma In Digital Marketing* courses (9 months to 1 year programme)

Q10

Classes are every Saturday / Sunday?

It will be selected Saturday and not every week. Refer to our schedule here.

Q11

So the modules are practical or just theory?

There are only 12 tutorial classes and the bulk of learning involves practical knowledge and hands-on experience.

Q12

Supporting documents to submit?

1. Copy of students' updated and current CV
2. Copy of students' identification or passport
3. Copy of students' Certificates obtained
4. Copy of students' Academic Transcripts (where applicable)

Q13

Can I visit your place to know more about this course?

Sure, you can always drop by our office for a chat to get more information. Arrange for a consultation with our Admissions team now

Q14

Can work in Singapore?

With the knowledge and practical knowledge you get with the Executive Degree, you can work almost anywhere in the world.

Can't schedule a visit to our office?

No worries. Arrange for an online consultation with our Admissions team at your preferred date and time from the comfort of your home.

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