Digital transformation is affecting every level of work. Many roles have evolved to rely closely on technology, while new sectors and new categories of work are emerging that are entirely technology dependent. Around the world, most professional roles now require digital skills.

To remain relevant and competitive, organisations of every type are integrating technology into their working practices. These organisations require working professionals that are digitally literate and can collaborate in an international setting, with easily transferrable skills.

ICDL Professional is designed to meet the needs of modern professionals in a range of sectors and develops an advanced level of skills for those with technology reliant roles. From the use of business applications to the fundamentals of advanced technologies, these skills allow them to manage different types of workload as well as collaborate with technical teams.

ICDL Professional contains a range of modules which can be combined in any way to create a unique ICDL Profile. The syllabus content of each module is supported by learning materials that mirror day-to-day tasks and responsibilities typical of a role in the sector or industry.

The Digital Marketing module covers the main concepts and skills of digital marketing, such as creating a web presence, optimising content for search engines, using social media platforms, selling online, different types of advertising, as well as monitoring and improving campaigns using analytics.

Digital marketing is a growing sector and workers with these skills are in demand. As businesses access new markets through online channels, they need employees who can help to build their online trading and commerce capabilities.

This module is suitable for a wide range of candidates; for example, entrepreneurs, employees of small- and medium- sized enterprises, students, and marketing professionals who want to build and certify their digital marketing skills.

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