ICDL Digital Marketing Professional


Improve Your Digital Skills for Employability and Productivity

Are you a fresh graduate or just looking for a new job that's related to marketing?
Are you in marketing or sales and looking to upgrade your skills?
Perhaps you are thinking of gaining employment in Singapore?

In that case, you need to gain in-demand skills and industry-recognised certifications that can help propel your career.

Why Choose ICDL?

ICDL The Digital Skills Standard logo

The new ICDL brand was launched in Europe on 10 May 2019 and subsequently in Asia on 12 September 2019. The refreshed digital skills certification and brand identity will help meet the digital skills needs of students, workers and professionals across Asia at a time when technologies are developing faster than ever before.

ICDL has grown to have an extraordinary global reach and has transformed to be a global certification of digital literacy in over 100 countries across 6 continents.

ICDL programmes are adopted by a few governments in Asia which includes:

SINGAPORE-SkillsFuture Singapore (SSG)
MALAYSIA-Department of Skills Development (DSD – MOHR)
THAILAND-Thailand Professional Qualification Institute (TPQI)
VIETNAM- Ministry of Information and Communications (MIC) & Ministry of Education and Training (MOET)
PHILIPPINES-Department of Information and Communications Technology (DICT)
INDIA-National Skill Development Corporation (NSDC)
CHINA-National Centre for Educational Technology (NCET)

It is an exciting time for digital skills. The fourth industrial revolution is charging ahead around the world. The demands this places on workers’ skills makes certifications like ICDL more important than ever before. With a single brand for our programmes everywhere, we can unite all partners who share our mission: empowering people around the world with digital skills.

ICDL Professional

Digital skills for occupational effectiveness

Digital Marketing ICDL Professional

Digital transformation is affecting every level of work. Many roles have evolved to rely closely on technology, while new sectors and new categories of work are emerging that are entirely technology dependent. Around the world, most professional roles now require digital skills.

To remain relevant and competitive, organisations of every type are integrating technology into their working practices. These organisations require working professionals that are digitally literate and can collaborate in an international setting, with easily transferrable skills.

ICDL Professional is designed to meet the needs of modern professionals in a range of sectors and develops an advanced level of skills for those with technology reliant roles. From the use of business applications to the fundamentals of advanced technologies, these skills allow them to manage different types of workload as well as collaborate with technical teams.

ICDL Professional contains a range of modules which can be combined in any way to create a unique ICDL Profile. The syllabus content of each module is supported by learning materials that mirror day-to-day tasks and responsibilities typical of a role in the sector or industry.

Develop the skills needed to plan, execute, and measure an effective digital marketing campaign.

The Digital Marketing module covers the main concepts and skills of digital marketing, such as creating a web presence, optimising content for search engines, using social media platforms, selling online, different types of advertising, as well as monitoring and improving campaigns using analytics.

Digital marketing is a growing sector and workers with these skills are in demand. As businesses access new markets through online channels, they need employees who can help to build their online trading and commerce capabilities.

This module is suitable for a wide range of candidates; for example, entrepreneurs, employees of small- and medium- sized enterprises, students, and marketing professionals who want to build and certify their digital marketing skills.


Download Course Catalogue

Skill set
Digital Marketing Concept
  • Key concepts
  • Planning
Web Presence
  • Web presence concepts
  • Website considerations
  • Search engine optimisation
Social Media setup
  • Social media platforms
  • Social media accounts
Social Media management
  • Social Media management services
  • Marketing and promotion activities
  • Engagement, lead generation and sales
Online marketing & advertising
  • Online advertising
  • Email marketing
  • Mobile marketing
  • Getting started
  • Web analytics
  • Social media insights
  • Email marketing & online advertising analytics

Are you ready to start your journey to earn a globally recognised Digital Marketing Certificate with ICDL Professional?

ALL IN Deal - RM500 (You save RM150 now)

Normal Price : RM650

Access Online course

  • Online Account Setup
  • User Login ID (Access anytime/anywhere)
  • eBook + eLearning (Video) (Unlimited time access)
  • 1.5 Day tutorial class (online zoom)

ICDL Certification

  • 3 Diagnostics Test
  • 1 Exam + 1 Re-sit
  • Digital Badge
  • Profile Certificate
ICDL Professional Digital Marketing Certificate


Need more clarification or still undecided? Speak to our Course Counsellor today.

Get in touch with Course Counsellor

The same Course is also delivered by NTUC Learning Hub in Singapore.

ICDL References & Endorsements

Thailand Ministry of Education (MoE)
Thailand Ministry of Education (MoE)
The recognition permits all MOE licensed public and private educational organisations to deliver ICDL Certification Programmes in accordance with ICDL Foundation’s approval, accreditation and quality assurance frameworks and standards.
Kuala Lumpur Digital Skills Declaration
Kuala Lumpur Digital Skills Declaration
The Kuala Lumpur Digital Skills Declaration is a joint initiative by ICDL Asia and the University of Malaya. By invitation only, the declaration was participated by prominent companies who are committed to the continuous development of digital skills for the future digital workforce.
Malaysia Department of Skills Development (DSD)
Malaysia Department of Skills Development (DSD)
The strategic collaboration between ICDL Asia and DSD aims to improve the digital literacy, competency and qualification for Malaysia through the ICDL programmes.
Temasek Polytechnic Singapore
Temasek Polytechnic Singapore
In July 2020, ICDL Asia welcomed Temasek Polytechnic (TP) as the first Singapore-based Institute of Higher Learning (IHL) to offer ICDL certification to its students. As of December 2021, more than 1,400 TP students benefitted from studying at least one ICDL modules since its implementation.
Singapore Academy of Law (SAL)
Singapore Academy of Law (SAL)
CDL Foundation has signed an agreement to develop an ICDL Professional Legal programme with the Singapore Academy of Law (SAL). The agreement was endorsed by Ms Serene Wee, Singapore Academy of Law’s Chief Executive, and Damien O’Sullivan, Chief Executive of ICDL Foundation. The signing ceremony…
New South Wales Education Standards Authority (NESA)
New South Wales Education Standards Authority (NESA)
ICDL has been confirmed as the endorsed provider of New South Wales Education Standards Authority (NESA) Registered Professional Development, at Proficient Teacher level.

Improve Your Employability with ICDL

SkillsFuture Singapore (SSG)

ICDL Asia has signed two Memorandums of Understanding (MoU) with SkillsFuture Singapore (SSG, the former name was Singapore’s Workforce Development Agency) to align Singapore’s national Employability Skills (ES) ICT modules with ICDL standards. Up to 95% of funding is provided by SSG to the candidates who are citizens and permanent residents of the country. By …

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Yayasan TM: Nurturing Future-Ready Leaders for a Digital Malaysia

In April 2021, Yayasan TM (YTM) identified ICDL as its key digital skills certification programme to spearhead a new education initiative that equips YTM scholars with digital skills of the future economy. To date, more than 175 YTM’s scholars in Malaysia have benefitted from this ICDL programme in just the first 7 months of implementation. …

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