Google AdWords Advanced Training

"Attract new customers by advertising on Google and drive more traffic to your website."

This two-day hands-on workshop is most important if you are new to Google AdWords or have tried it with no success. This hands-on workshop has been designed for those with little or no knowledge of Google AdWords and is conducted by a Google Certified Professional. Even if you have some experience with AdWords, with the knowledge gained from this course you will be able to ‘clean up’ your account or to monitor your AdWords Agency effectively.

This course is aimed at people who have little or no knowledge of Google AdWords, and want to learn the fundamentals of the tool and how it can help you or your business.

Course duration

2 Days

Course fee

RM 2,500 (Inclusive 0% GST)

What you will get?

This practical, hands-on workshop includes the following:

  • Everything you need to know about Google AdWords from basic principles all the way to creating efficient, well-structured campaigns.
  • Show you keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimization tips and much more – all with hands-on practicals so you know exactly what to do.
  • By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

What will you learn?

Module 1
Introduction to Google AdWords - Understanding what online advertising is and where AdWords fits in

Module 2
Importance of AdWords - How Quality Score works and why it’s so important in AdWords

Module 3
Structure Your Account - How to structure your account, campaigns and ad groups to position yourself for success

Module 4
Keywords Research - How to research, identify and refine the keywords and match types

Module 5
Great Text Ads - Tips for writing great text ads

Module 6
Users Targeting - Targeting users by geography, language, device, and even day of week and time of day

Module 7
Bidding Types - Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types

Module 8
Conversions Tracking - Tracking conversions and measuring ROI from your campaigns

Module 9
Display Advertising - Connect with your audience on millions of websites using image, video, and rich media display ad formats

Module 10
Display Targeting - Use contextual, placement, topic and audience targeting techniques to find the right places to put your ads

Module 11
Remarketing - Use remarketing to identify and target prospective customers with laser focused messaging

Module 12
Mobile Advertising - Leverage the opportunity created by mobile devices and effectively advertise to smart phone and tablet users

Module 13
Effective Text Ads - Use dynamic keyword insertion (DKI) to quickly and efficiently create text ads on the fly that speak the specific language of the searcher

Module 14
Extending Your Ads - Extending your text ads with location, call, product, sitelink, social, and mobile app extensions

Module 15
Diagnostics - Diagnose problems

Why Take This Course?

Digital Advertising is arguably the best way to reach your intended Marketing Audience. If you or your company is still stuck in the old ways you have already lost the battle.

Traditional advertising methods are losing ground to the digital/mobile landscape as consumer habits have changed drastically in the last few years. The new generation of ‘always connected’ users means you need to have a digital strategy in place. You need to catch up with the Digital World NOW!

Learn Google AdWords with us and you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

Who Should Attend?

This course is specially designed for

  • Entry to top level Marketing Staff in ANY Industry who is new to Google advertising
  • Existing AdWords Advertiser struggling with using Google AdWords cost effectively
  • Marketing Agencies (digital and traditional) who need to monitor contract agencies
  • Companies that want maximum return from their web advertising budget
  • Staff of companies that are ‘just’ going online

What do I need to bring?

Participants MUST bring their own notebook with WINDOWS 7/ Vista / XP and at least 50 MB of free space with Wireless access. (we do provide notebook renting services at RM50/Day)

A basic knowledge of working within the Windows environment and using the mouse is desirable.

Course arrangement

Each participant will be given a reference manual.

Refreshment will be provided throughout the day. Lunch not provided.

Please arrange your own accommodation if you are from outstation as this is a 2-day course.

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