企业营销AI课程

人工智能（AI）是什么？在全球大数据化的今天，AI如何改变我们的工作和生活？在企业和职场中，我们要怎样使用AI才不会被淘汰？

人工智能（AI）是一种具有类似人类解决问题能力的技术，人工智能模拟人类智力完成各种任务，包括识别图像丶写文章和做出基于数据的预测，进行视觉分析丶理解丶翻译口语和书面语言丶分析数据丶提出建议丶整理报告等。在数字营销领域内，AI绝对是帮助企业掌握客户资讯丶产品和服务上市开卖趋势的好帮手！

AI工具不只是Chat gpt而己，今天就报名“企业营销AI课程”，帮助企业踏出AI化的第一步！

适合人群
课程专为想要多了解AI营销功能，并实现业务转型的营销专业人士和企业而设计。

Course duration

一天 (线上)

Course fee

RM 864

What you will get?

通过应用AI战略，将营销投资回报率提高20%
通过AI个性化定制，提高15%的客户互动率
通过AI规划，提升30%的AI使用率

获取认证!
完成课程后可获得有价值的证书，提升您的专业资历。

授课方式
实体课堂或在线虚拟学习

AI for Marketing & Business Training in Johor Bahru | The Most Quality AI for Marketing & Business Training Course In Malaysia

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Rrefer to this page for English version.

课程教什么？

单元一
人工智能（AI）对企业的好处
目标：探索将AI融入企业运营的优势

提高效率与自动化：AI可处理重复性任务，分析生产线、供应链和其他流程中的数据，发现问题并自动优化，提高生产力。
改善客户体验：AI可分析客户行为数据，提供定制产品推荐、精准营销和优化用户体验。AI聊天机器人能全天候回答客户问题，减少人工客服成本。
数据驱动的决策：AI可以预测市场趋势、需求波动以及风险，帮助企业制定更准确的计划。
降低成本並提升竞争力：AI可减少对低技能劳动的需求，更高效地分配资源，使企业可以专注于高价值活动。
增强创新能力：AI可模拟实验或设计，加快研发周期和提升产品竞争力，发现潜在的业务领域和增长机会。
风险管理：AI可以分析潜在的安全漏洞、财务风险或市场动荡，自动检查政策和法规的合规性，减少企业违规风险

单元二
市场营销和商业领域的人工智能(AI)工具
目标：了解可以改变业务的最新AI工具

人工智能工具概述：ChatGPT、Gemini AI、Copilot以及更多...
实际应用：每种工具的使用案例和实践演示

单元三
创意内容创作的人工智能(AI)工具
目标：使用AI生成吸引眼球的创意内容

使用AI生成图像：探索AI驱动图像创作的工具和技术，了解实例和实践方式
使用AI进行产品摄影：探索使用AI增强产品图像，获取产品摄影技巧和工具
使用AI制作视频：学习利用最先进的AI工具制作视频，成功案例

单元四
社交媒体营销的人工智能(AI)
目标：利用AI提升社交媒体营销策略

TikTok 创意中心
- 了解 TikTok 用于内容创作的人工智能工具
- 掌握剧本生成工具，制作引人入胜的内容
利用AI开展社交媒体营销活动
- 为AI驱动的社交媒体营销制定战略
- 利用AI分析和优化社交媒体表现，达到最佳效果

Certified Head Trainer

Certified Digital Facebook Marketing Trainer - Johnson Lai

About Johnson Lai

Johnson Lai stands as a leading figure in digital marketing training in Malaysia. As one of Malaysia's pioneering Meta Certified Lead Trainers and a qualified Digital Marketing Trainer from Dublin's renowned Digital Marketing Institute (DMI), Johnson brings unmatched expertise to his courses.
He is among the few trainers authorised to conduct the "Extended Diploma in Digital Marketing" in the region, he continues to set a high standard in digital marketing education.

Certifications

Meta Certified
Social Media Certified Individual
Google Certified Individual
Google Analytics | Google Ads
Google Certified Online Professional
AI-Powered Performance Ads Certification
Google Ads Apps Certification
Google Analytics Certification
Google Ads Search Certified
Google Ads Video Certified
HRD Corp TTT Certified Trainer
HRD Corp Accredited Trainer
Certified Digital Marketing Trainer
(Digital Marketing Institute, Dublin, Ireland)
Extended Diploma In Digital Marketing
(Centre Facilitator/Trainer, London Examinations Board, UK)
LinkedIn Certified
Marketing Solutions Fundamentals
ICDL Artificial Intelligence

课程日期

14 Jul 2025 (Mon) (Mandarin)

13 Aug 2025 (Wed) (English)

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如何向HRD Corp申请此课程的补助金?

您可以向您的人力资源部(HR)咨询，以在线申请培训补助金。

有关HRD Corp申请的任何其他问题，请WhatsApp至 +6011-1144 5462。

其他学员怎么说？

"Their professionalism and expertise truly set them apart." Lai Ming Li Vigor Auto Sdn Bhd
"Great session. Good trainer." Sasitharan A/L Sreedaran Jomlist Digital PLT
"Mr. Johnson is a experienced trainer and shared some relevant case studies during the 2 days training." Chin Ching Xuan Perpetual Ace Sdn Bhd
''Precised content and trainer understands market needs.'' Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
"Interesting FB ads strategy sharing. Glad to know more info on this." Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
"Good & knowledgeable for current market requirement." Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
"I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
“很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。” 张小娟 China
"Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
"Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
"The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
"Course and slide is very useful and practical for us." Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
"Yes, training are very friendly, and all learned are definitely good for business use." Tan Wen Yao General Manager Grand Esteem Sdn Bhd
"Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
"A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

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我需要带什么？

参与者必须携带自己的笔记本电脑和至少50 MB的无线空间免费空间。（我们提供笔记本租赁服务，每天RM50）

您应具备操作计算机的基本知识。

课程安排

每位参与者都将获得参考手册。

全天提供茶点。不提供午餐

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想了解更多课程内容?获取更多信息？

与我们联系以掌握有关企业营销AI课程课程详细内容。
可致电 +6011-1144 5462 或 Whatsapp us for 企业营销AI课程

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Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

Does your company contribute to HRDF?

Employers who contribute to HRDF are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRDF claimable, so you should make full use of this facility.

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