The Certified Professional In Digital Marketing and Analytics
* will equip you with the essential digital marketing knowledge and know-how to navigate the ever-changing digital landscape and give you the confidence to apply your knowledge and skills to be a successful digital marketer. Learn from industry experts and gain real-world experience by managing real clients and their accounts. At the end of the program, you will know how to plan, strategise and launch your very own digital campaign with the correct objectives, make optimisations and measure the overall performance with in-depth analytical reporting. In short, you will be a qualified digital marketer and speak with authority in your field of expertise.
Program Outcome
On completing your Certified Professional In Digital Marketing*, you will be able to:
- Have a clear understanding of the overall Digital Marketing landscape and how each component can work in an organisation's overall marketing strategy.
- Strategise effective Search and Social Media campaigns to match your objectives.
- Confidentantly plan, manage and integrate your organisation’s overall marketing strategy.
- Drive new visitor traffic to websites and know how to improve conversion rates.
- Utilise digital marketing to help grow any business online.
- Build effective and profitable websites using various online applications or resources.
- Measure and analyse data and implement measures to improve your Digital Marketing efforts.