EXTENDED DIPLOMA
IN DIGITAL MARKETING

Jump start your Digital Marketing career today.

Extended Diploma In Digital Marketing awarded by London Examinations Board

Globally Recognised
Level 4 Diploma awarded by London Examinations Board (LEB), endorsed by Training Qualification UK (TQUK).

EXTENDED DIPLOMA
IN DIGITAL MARKETING

Jump start your Digital Marketing career today.

Extended Diploma In Digital Marketing awarded by London Examinations Board

Globally Recognised
Level 4 Diploma awarded by London Examinations Board (LEB), endorsed by Training Qualification UK (TQUK).

MONTHLY INTAKE

Next intake start on:
15 Aug 2021

COURSE DURATION

12 months - Classroom / Virtual Classroom (Live sessions with Lecturers)
15 tutorial classes over 7 months

COURSE FEES

RM12,720 inclusive SST
* Flexible payment available 
Public Bank 12 months Zero Interest Installment Plan

Level 4 Extended Diploma in Digital Marketing – London Examinations Board

Digital Marketing is revolutionising the marketing landscape at such a pace that many companies are finding it hard to keep up. The fact is, the traditional way of doing things is fast becoming obsolete. With digital marketing, you are entering a thriving industry that embraces change and “out of the box” thinking.

On completion of this programme, you will:

  • Gain a clear understanding of the value of Digital marketing and why it is a vital component of your overall marketing strategy.
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns.
  • Integrate your Digital Marketing plans into your overall marketing strategy.
  • Drive new visitor traffic to your website while improving online conversion rates.
  • Understand how Digital Marketing can help you grow your business, domestically and internationally.
  • Identify various online applications and resources that can help build effective and profitable websites.
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.

Upon successful completion of the programme, participants will be awarded a Certificate of Achievement by London Examinations Board, UK. "Extended Diploma in Digital Marketing Level 4"

Level 4 Extended Diploma in Digital Marketing

PROGRAMME MODULES

Module 1 - Introduction to Digital Marketing

The fundamentals of digital marketing, looking at key channels, concepts and metrics. It focuses on the key digital techniques that are required to create a successful digital marketing campaign.

  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media Marketing concepts
  • Email and Content marketing concepts
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics
  • Google Ads Concepts
  • Facebook Advertising Concepts

Module 2 - Search Engine Optimization (SEO)

Learn the technologies, techniques, and strategies required to achieve high rankings on search engines, and why Search Engine Optimization is one of the most cost effective promotional strategies available.

  • Concepts of Search Engine Optimization
  • On-page and off-page optimization for websites
  • Role of content marketing in SEO

Module 3 - Search Engine Marketing (SEM) & Pay Per Click (PPC)

Discover the power of Paid Search and Search Engine Marketing to increase the productivity and effectiveness of digital marketing campaigns. Compare and contrast organic search engine optimisation practices with pay-per-click strategies. Examine how to select the best methods, and create an effective search engine marketing campaign to achieve promotional goals.

  • Introduction to Search Marketing
  • Search Keyword Planning
  • Organic Search Marketing
  • Paid Search Marketing
  • Google Ads for search engine marketing & remarketing

Module 4 - Social Media Marketing (SMM)

Discover the power of Social Media Marketing as an effective and cost-effective digital marketing technique. Social media comes with several tools (Facebook, Twitter, Instagram, LinkedIn, YouTube), which student can master to increase both the productivity and effectiveness of the campaigns.

  • Processes to establish a sustainable presence on the social media platforms relevant to your B2B or B2C business
  • Social media strategy and planning
  • Social media content creation for brand
  • Effective social media practices on various networks
  • Influencer Marketing
  • Overview of Social media marketing tools for social listening and social media management

Module 5 - Email Marketing

Email Marketing is designed to assist marketers and businesses in improving their email marketing strategy, through detailing key aspects of successful email marketing campaigns.

  • Why email is an important digital communications tool for an organization to use
  • How to build effective email marketing lists
  • Choosing an email marketing service provider
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • The key success factors for email marketing campaigns, including content, creative and design
  • Key email marketing metrics
  • How to optimise email marketing campaigns to improve performance

Module 6 - Web Analytics

Web Analytics introduces the key aspects of digital analytics and measurement to better understand website and digital marketing campaign performance.

  • The fundamentals of web analytics and measuring clickstream data
  • The key tools and vendors available for successful measurement of web activities
  • How to utilise qualitative insights alongside web analytics and the tools available to achieve this
  • The fundamentals of testing and optimisation to assist in improving performance in the future

Module 7 - Final Project Assessment

Digital Marketing Project (Mandatory), an all-encompassing project in which you will apply the skills, and implement a project of your own choice under the guidance of experienced mentors.

  • Create a brand strategy and marketing plan to meet business goals
  • Create a working model Ecommerce website
  • Make a content plan for inbound marketing on the Ecommerce website and various channels
  • Create a social media plan for a paid advertising campaign using various channels
  • Define KPI and monitor key metrics to optimise Ecommerce website and campaigns
  • Present the project outcome

The learning journey of the graduates


Extended Diploma In Digital Marketing - Graduated Student
Tan Kai Ling(Full-time mother / preschool education of music and drama)

I was exposed to e-commerce when I was in college. However, at that time, I felt that too much programming and coding was involved, so I switched to marketing instead. But since becoming a mother, I was interested to study more about digital marketing. I looked around and Online Marketing Academy had flexible class hours, so I didn't hesitate to enroll in the programme.

For each subject of the diploma, I had to find information, do research, complete the required work and reports. With the support of my family, I managed to balance my life and schoolwork and completed the course.

I think the Extended Diploma in Digital Marketing taught me a full range of knowledge and skills. I learned how to manage Facebook Page and create Facebook ads, as well as how to utilise Google's suite of tools to optimise websites. I also learned about email marketing and e-commerce as a whole. It is a very comprehensive course for those that want to be involved in digital marketing.

I will not only use what I have learnt to set up websites for my music and drama classes as well as solicit new businesses, but I also hope to use my newfound knowledge to start a business.

I will definitely introduce this programme to friends who are interested and let them know how professional Online Marketing Academy is.

Make an appointment now!

Amanda Mok(Advertising / Graphic Designer)

After working in Singapore for many years, I decided to move back to Johor Bahru. In order to keep myself active, I started to look for courses to upgrade my knowledge and skills. It was by chance that I learned about the Extended Diploma in Digital Marketing, which would be helpful in my future career.

As a graphic designer, I was often asked by the marketing department to create designs in various sizes. At that time, I didn't understand why, but after learning about digital marketing, I finally knew why. This course has also given me a comprehensive understanding of online advertising and know how to cooperate with other departments to highlight the uniqueness of each product or services.

The main thing I learned is a hands-on approach is the best way to learn about digital marketing. If you don't do it yourself, you won't understand the crux of the problem. And the more you know, the more you need to learn, digital marketing is not as simple as some people think it to be.

Fortunately, I found Online Marketing Academy and their professional lecturers helped and guided me on the learning journey which I can confidently apply in my future undertakings.

Make an appointment now!

Frequently Asked Questions

Q1
What is the cost for this program?
The total cost is RM12,720 inclusive of SST. There are no other hidden costs nor additional exam fees.
Easy payment scheme is also available.

For PBB Credit Card
** Public Bank 12 months Zero Interest Installment Plan at RM1,060 a month.
Q2
Location?
Tutorial location is in Taman Molek or online.
Q3
Online or actual class?
Upon registration, you can choose to attend classes online or in person.  New intake is open for registration now
Q4
Duration?
The course duration is 12 months but you can complete it within 9 months, depending on your progress and knowledge.
Q5
Payment for registration?
Registration payment is RM212 only.
Q6
Is this a diploma?
This is a Level 4 Diploma awarded by London Examinations Board recognised globally. Endorsed by Training Qualification UK (TQUK).
Q7
When is the intake period?
We have rolling intake on a monthly schedule.
Q8
Can I study part time?
Yes, this program involves 15 tutorial classes as the bulk of learning is done practically in your own time.
Q9
What are the requirements to enrol?
Applicants should normally be at least 16 years old. No prior knowledge is required, but applicants will only be admitted on evidence to show they are able to fulfill and benefit from the objectives of the programme and achieve the standards required.
Q10
Classes are every Saturday?
It will be selected weekends and not every week. Refer to our schedule here.

The online class will be on the selected Wednesday, not every week. Refer to our schedule here.
Q11
So the modules are practical or just theory?
There are only 15 tutorial classes and the bulk of learning involves practical knowledge and hands-on experience.
Q12
Supporting documents to submit?
1. Copy of students' updated and current CV
2. Copy of students' identification or passport
3. Copy of students' Certificates obtained
4. Copy of students' Academic Transcripts (where applicable)
Q13
Can I visit your place to know more about this course?
Sure, you can always drop by our office for a chat to get more information. Arrange for a consultation with our Admissions team now
Q14
Can work in Singapore?
With the knowledge and practical knowledge you get with the Extended Diploma, you can work almost anywhere in the world.

Approved Centre Facilitator | London Examinations Board UK

Can't schedule a visit to our office?

No worries. Arrange for an online consultation with our Admissions team at your preferred date and time from the comfort of your home.

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