EXTENDED DIPLOMA
IN DIGITAL MARKETING

Jump start your Digital Marketing career today.

Globally Recognised
Level 4 Diploma awarded by London Examinations Board (LEB), endorsed by Training Qualification UK (TQUK).

EXTENDED DIPLOMA
IN DIGITAL MARKETING

Jump start your Digital Marketing career today.

Globally Recognised
Level 4 Diploma awarded by London Examinations Board (LEB), endorsed by Training Qualification UK (TQUK).

MONTHLY INTAKE

Next intake start on:
15 May 2021

COURSE DURATION

12 months (online or offline)
15 tutorial classes over 7 months

COURSE FEES

RM10,600 inclusive SST
* Flexible payment available
* Early payment discount

Level 4 Extended Diploma in Digital Marketing – London Examinations Board

Digital Marketing is revolutionising the marketing landscape at such a pace that many companies are finding it hard to keep up. The fact is, the traditional way of doing things is fast becoming obsolete. With digital marketing, you are entering a thriving industry that embraces change and “out of the box” thinking.

On completion of this programme, you will:

  • Gain a clear understanding of the value of Digital marketing and why it is a vital component of your overall marketing strategy.
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns.
  • Integrate your Digital Marketing plans into your overall marketing strategy.
  • Drive new visitor traffic to your website while improving online conversion rates.
  • Understand how Digital Marketing can help you grow your business, domestically and internationally.
  • Identify various online applications and resources that can help build effective and profitable websites.
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.

Upon successful completion of the programme, participants will be awarded a Certificate of Achievement by London Examinations Board, UK. "Extended Diploma in Digital Marketing Level 4"

Level 4 Extended Diploma in Digital Marketing

PROGRAMME MODULES

Module 1 - Introduction to Digital Marketing

The fundamentals of digital marketing, looking at key channels, concepts and metrics. It focuses on the key digital techniques that are required to create a successful digital marketing campaign.

  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media Marketing concepts
  • Email and Content marketing concepts
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics
  • Google Ads Concepts
  • Facebook Advertising Concepts

Module 2 - Search Engine Optimization (SEO)

Learn the technologies, techniques, and strategies required to achieve high rankings on search engines, and why Search Engine Optimization is one of the most cost effective promotional strategies available.

  • Concepts of Search Engine Optimization
  • On-page and off-page optimization for websites
  • Role of content marketing in SEO

Module 3 - Search Engine Marketing (SEM) & Pay Per Click (PPC)

Discover the power of Paid Search and Search Engine Marketing to increase the productivity and effectiveness of digital marketing campaigns. Compare and contrast organic search engine optimisation practices with pay-per-click strategies. Examine how to select the best methods, and create an effective search engine marketing campaign to achieve promotional goals.

  • Introduction to Search Marketing
  • Search Keyword Planning
  • Organic Search Marketing
  • Paid Search Marketing
  • Google Ads for search engine marketing & remarketing

Module 4 - Social Media Marketing (SMM)

Discover the power of Social Media Marketing as an effective and cost-effective digital marketing technique. Social media comes with several tools (Facebook, Twitter, Instagram, LinkedIn, YouTube), which student can master to increase both the productivity and effectiveness of the campaigns.

  • Processes to establish a sustainable presence on the social media platforms relevant to your B2B or B2C business
  • Social media strategy and planning
  • Social media content creation for brand
  • Effective social media practices on various networks
  • Influencer Marketing
  • Overview of Social media marketing tools for social listening and social media management

Module 5 - Email Marketing

Email Marketing is designed to assist marketers and businesses in improving their email marketing strategy, through detailing key aspects of successful email marketing campaigns.

  • Why email is an important digital communications tool for an organization to use
  • How to build effective email marketing lists
  • Choosing an email marketing service provider
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • The key success factors for email marketing campaigns, including content, creative and design
  • Key email marketing metrics
  • How to optimise email marketing campaigns to improve performance

Module 6 - Web Analytics

Web Analytics introduces the key aspects of digital analytics and measurement to better understand website and digital marketing campaign performance.

  • The fundamentals of web analytics and measuring clickstream data
  • The key tools and vendors available for successful measurement of web activities
  • How to utilise qualitative insights alongside web analytics and the tools available to achieve this
  • The fundamentals of testing and optimisation to assist in improving performance in the future

Module 7 - Final Project Assessment

Digital Marketing Project (Mandatory), an all-encompassing project in which you will apply the skills, and implement a project of your own choice under the guidance of experienced mentors.

  • Create a brand strategy and marketing plan to meet business goals
  • Create a working model Ecommerce website
  • Make a content plan for inbound marketing on the Ecommerce website and various channels
  • Create a social media plan for a paid advertising campaign using various channels
  • Define KPI and monitor key metrics to optimise Ecommerce website and campaigns
  • Present the project outcome