Program Outcome:

Successful candidates will be able to define different elements of digital marketing, understand what goes into a campaign, and identify the typical goals used. After passing this module, candidates will feel confident carrying out digital marketing tasks effectively and efficiently. They will be able to:

• Understand the key concepts and terms used in digital marketing.
• Recognise the importance of different tactics and when to use them.
• Identify different tools and platforms and know what they are used for.
• Outline the considerations and options for creating campaigns.
• Understand insights and analytics and what services are available to measure them.

Why certify with ICDL?

• ICDL certification is internationally recognised by employers and institutions.
• ICDL modules are developed with input from computer users, subject matter experts, and practising professionals from all over the world.
• The regularly updated syllabus content reflects day-to-day tasks and responsibilities typical of job roles.
• ICDL modules focus on skills acquisition as well as an understanding of concepts.
• ICDL syllabus content is vendor-independent so that skills and knowledge are transferable.
• ICDL has rigorous Quality Assurance Standards (QAS) and regular quality audits are conducted internally and externally.

Why Choose This Module?

This module sets out essential concepts and skills relating to the fundamentals of digital marketing.