Google Ads Insights Page Will Be Updated With These 4 New Features

19 November 2021 Google Ads Insights Page Will Be Updated With These 4 New Features

The holidays are coming and according to Google’s data, 53% of consumers plan to shop online more this year compared to last year.

To help businesses maximise sales during this period, Google will be rolling out new features that give businesses even more data on the Insights page.

According to Google:

The Insights page in Google Ads was designed to keep businesses up to date on similar trends and insights, which is especially useful during the holiday season. In the coming weeks, you’ll see four new features roll out on the Insights page globally to help you drive results this holiday season and beyond.

You can expect the 4 New Features On Google Ads Insights Page soon as it is rolling out in beta to advertisers globally.

Demand Forecasts: Utlising the power of machine learning and looking at past trends, demand forecasts aims to predict the emerging search interest for the next six months. These insights are personalized to your business; you’ll see trends based on the categories where you advertise. This can help advertisers beter prepare their budget and marketing plans to meet up coming demand.  

Consumer Interest Insights:
Learn how consumers are searching for your business as the data will collect the top-performing search query themes that drive performance in your campaigns. See the number of people who searched for each theme, its growth, and how it performed in your account.

Audience Insights: Understand more about the interests and affinities of your customers, including what creative resonates the most with them. You can then modify your campaign more effectively.

Change History Insights & Auction Insights: Both change history insights and auction insights can be found throughout the Insights page. Helps you understand how shifts in auction competition or account changes may impact performance.

Google also added:

“Many businesses are already using the Insights page to drive growth. Etsy saw an increase in searches for “Sweatshirts & Hoodies” on the Insights page and used that information to help inform their website merchandising, content strategy and ad copy. This contributed to a 49% lift in sales for Google Search and Shopping campaigns in that sub-category.”

These updates will launch in the coming weeks at both the campaign and account level.

You can read more here.

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