Digital Marketing

Google can sort of “read minds” now, predicting searches based on your history

25/11/2020 (Wed)

KUALA LUMPUR, Nov 24 — Google introduced several updates for their searches. A notable one is that Google would factor your past searches to predict what you would search next — kind of like a psychic.

Covid-19 is accelerating asset managers’ use of social media

09/11/2020 (Mon)

KUALA LUMPUR (Nov 9): The coronavirus pandemic has been a catalyst for social media activity across the European asset management industry in 2020 and the focus on this form of marketing is set to intensify, according to Singapore and London-based asset management and distribution analytics and guidance firm Cerulli Associates.

These tech jobs may disappear in the face of automation

23/10/2020 (Fri)

When Dale Wilkinson first set out to launch a website, he had never written a line of code before. His first step as a non-technical founder seemed clear – he needed to find a software developer to build out his vision.

What Do Employers Look For In A Digital Marketer?

10/09/2020 (Thu)

Competent digital marketers are in high demand these days, but what exactly are employers looking at when they are hiring? The best thing about a digital marketing career, however, is that there is no linear entry route into the field. Although it can make things easier, you don't need a degree in marketing to get a job in the industry.

#TECH: Sunway launches free coding school that boasts peer-to-peer learning

25/08/2020 (Tue)

WE have seen driverless cars, cashless transactions, smart homes and many more innovations in our daily lives.

Is passwordless authentication for real?

19/08/2020 (Wed)

Picture this: it’s a beautiful sunny morning and since I’m working from home, I decide to take my work computer to a coffee shop with outside seating. As I turn it on, Windows Hello’s scary eye looks back at me, trying to identify me and grant access to my computer without typing in the password.

SEO vs SEM: What's the difference and does it matter?

18/08/2020 (Tue)

Even after so many years of relying on Google, many people don't know the difference between SEO and SEM or simply have a misconception of both. They are quite similar in tactics but the approach is very different. Do you know the difference?

What Does a Digital Marketer Do?

12/08/2020 (Wed)

Digital marketing has its own industry niche market, and its required qualifications are not limited to basic marketing strategies and innovative skills. But what does a Digital Marketer do anyway?

How much does a Digital Marketer earn in Malaysia?

10/08/2020 (Mon)

Ever since the Covid-19 pandemic introduced the world to the 'new normal', digital marketing has really come in to the spotlight as companies scramble to work out their online strategies to attract their audience. One role that gets mentioned a lot these days is the Digital Marketer but how much can one earn in Malaysia?

Instagram adds video clips in challenge to TikTok

06/08/2020 (Thu)

SAN FRANCISCO: Instagram on Wednesday added a new short-form video feature to the image-focused platform in a direct challenge to TikTok, which is in the crosshairs of US President Donald Trump.

Is there a future as a Digital Marketer?

28/07/2020 (Tue)

Companies are now on the lookout for candidates that are able to adapt to changing technologies on social media and have a knack for online marketing. A traditional marketing degree is just not going to do it.

#FutureProofCareer

21/07/2020 (Tue)

Can you future proof your career? The global COVID-19 pandemic has made it very clear to all that job security is a myth. From large multinational companies to small businesses, everyone was affected when the world went into 'shutdown' mode to help prevent the spread of the coronavirus. Almost everyone was caught off-guard and no one could have expected the economic implications.

Twitter attack was work of young hacker pals, reports NYT

20/07/2020 (Mon)

SAN FRANCISCO, July 18 — Hackers involved in the high-profile hijacking of Twitter accounts earlier this week were young pals with no links to state or organised crime, The New York Times reported yesterday.

Google Meet is now directly integrated in Gmail on mobile

17/07/2020 (Fri)

SAN FRANCISCO, July 17 — Hot on the heels of the integration of Meet in the web version of Gmail, Google has announced that the video-conferencing tool will also be directly integrated in the mail service’s mobile application.