Facebook 企业广告策略

不是Facebook广告变了，是你跟不上后台AI的操作和变化了！今天就解锁人工智能驱动结合Facebook广告的力量！此高级课程将提供最新颖的策略和更深入的知识，以优化广告系列，实现业绩的飞速增长。学习轻松解读广告报告，利用人工智能实现更智能的定位，并善用强大的工具来制定制胜的在线战术。

课程专为准备提升自己到全新水平的 Facebook 营销广告投手而设计。还是新手？请先查看我们的 Facebook企业行销策略课程，打好基础！

Course duration

2 Days

Course fee

RM 2,160

What you will get?

有效管理广告和吸引更多潜在客户的全面策略
维护和优化Facebook广告账户的简单可靠方法

所需工具
课程提供完善的讲义和资源，培训结束后仍能长期练习和提升新技能。

REGISTER NOW DOWNLOAD FLYER

课程教什么？

单元 1
Facebook广告前景介绍

Facebook广告生态系统概述
Facebook背景下的营销漏斗概念
探索广告格式和目标
人工智能工具概述及其如何增强Facebook广告效果

单元 2
了解数据和目标定位

数据驱动决策在Facebook广告中的重要性
人工智能分析用户行为，为定向策略提供信息
定义潜在客户及其需求
确定受众/买家角色
使用现有客户数据的最佳方法
了解客户足跡并调整广告目标

单元 3
Facebook 广告管理工具和广告活动结构

区分速推、推广和Facebook广告
解密广告管理工具的界面和广告活动结构
定义 Facebook广告结构

单元 4
Facebook像素

像素在追踪转化和优化营销活动中的作用
逐步指导像素安装和事件配置
Facebook利用人工智能进行像素数据分析和营销活动优化

单元 5
确定受众和目标

确定潜在客户的人口统计、兴趣和行为
根据营销漏斗的每个阶段调整营销活动目标
探索人口统计、兴趣、行为和自定义受众定位选项
了解人工智能如何根据用户数据，呈現个性化广告体验

单元 6
制作引人注目的广告创意和文案

撰写能引起目标受众共鸣的广告文案
在内容创作中利用人工智能
为广告选择并制作高质量的图片和视频
了解不同广告格式的优势和应用
探索特定广告格式的高级功能和最佳实践
人工智能如何为 A/B 测试生成广告变体

单元 7
成功优化重要的营销活动指标

根据营销活动目标确定关键绩效指标 (KPI)
根据所选目标，优化营销活动的策略
深入了解高级营销活动目标
人工智能如何根据表现数据，自动执行竞价策略和营销活动调整
解读广告报告并理解术语

单元 8
高级策略与技巧

探索 “类似受众”，以接触与现有客户相似的新客户
自定义受众：有效的定向广告
使用人工智能协助确定目标受众
设置有效的 A/B 测试以确定营销活动中表现最佳的部分
利用目标洞察工具发现新的受众群体
制定有效分配预算的策略
索由人工智能驱动的自动竞价选项
学习分析竞争对手的广告策略

单元 9
扩大规模和管理成本

扩大效果良好营销活动的覆盖面和影响力的策略
高级优化技术
利用营销活动预算优化工具和其他高级功能进行持续优化
有效利用人工智能，在营销活动周期内获得更好的效果
制定控制和优化 Facebook 广告支出的策略
创建自定义报告，以追踪营销活动绩效并衡量投资回报率（ROI）

Facebook Marketing Training in Johor Bahru | The Most Quality Facebook Training Course In Malaysia

Johnson Lai

Certified Head Trainer

Johnson Lai is one of the pioneer Meta Certified Lead Trainer in Malaysia, having passed Meta's rigorous Certified Professional exams for Meta Certified Lead Trainer as well as Meta Certified Media Buying Professional. There are only a handful of individuals to have attained the status of Meta Certified Trainer in Malaysia. In fact, he is the first Meta Certified Trainer in Johor Bahru to have attained this badge!

A Certified Digital Marketing Trainer from the Digital Marketing Institute (DMI) of Dublin, Ireland, Johnson is also one of the few persons authorised to conduct the "Extended Diploma In Digital Marketing" in this region.

Certifications

Meta Certified
Lead Trainer | Media Buying Professional
Media Planning Professional | Digital Marketing Associate
Social Media Certified Individual
Google Certified Individual
Google Analytics | Google Ads
Google Certified Online Professional
AI-Powered Performance Ads Certification
Google Ads Apps Certification
Google Analytics Certification
Google Ads Search Certified
Google Ads Video Certified
HRD Corp TTT Certified Trainer
HRD Corp Accredited Trainer
Certified Digital Marketing Trainer
(Digital Marketing Institute, Dublin, Ireland)
Extended Diploma In Digital Marketing
(Centre Facilitator/Trainer, London Examinations Board, UK)
LinkedIn Certified
Marketing Solutions Fundamentals

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培训日期

马上报名参加!

如何申请和申领本课程的人力资源发展基金？

您可以与您的人力资源部门核对以在线。申请和申领培训补助金.

请 WhatsApp +6011-1144 5462 了解有关 HRDF 申请和申领的最新咨询。

其他学员怎么说?

"Their professionalism and expertise truly set them apart." Lai Ming Li Vigor Auto Sdn Bhd
"Great session. Good trainer." Sasitharan A/L Sreedaran Jomlist Digital PLT
"Mr. Johnson is a experienced trainer and shared some relevant case studies during the 2 days training." Chin Ching Xuan Perpetual Ace Sdn Bhd
''Precised content and trainer understands market needs.'' Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
"Interesting FB ads strategy sharing. Glad to know more info on this." Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
"Good & knowledgeable for current market requirement." Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
"I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
“很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。” 张小娟 China
"Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
"Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
"The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
"Course and slide is very useful and practical for us." Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
"Yes, training are very friendly, and all learned are definitely good for business use." Tan Wen Yao General Manager Grand Esteem Sdn Bhd
"Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
"A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

我需要带什么？

参与者必须携带自己的笔记本电脑和至少50 MB的无线空间免费空间。（我们提供笔记本租赁服务，每天RM50）

您应具备操作计算机的基本知识。

课程安排

每位参与者都将获得参考手册。

全天提供茶点。不提供午餐

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想了解更多课程内容? 获取更多信息？

与我们联系以掌握有关Facebook 企业广告策略课程详细内容。
可致电 +607-288 1726 或 Whatsapp us for Facebook 企业广告策略课程

WhatsApp +6011-1144 5462 询问

Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

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Employers who contribute to HRDF are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRDF claimable, so you should make full use of this facility.

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