Facebook 广告行销策略 101

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如果你想要知道面子书行销如何协助品牌的曝光、如何定位和追踪以找出精准潜在顾客群、如何使用千变万化的强大广告工具、如何读懂广告策略避免账户被禁...这堂课就是为你设计的。

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Facebook Ads 101

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Facebook 广告行销策略 101

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在面子书开设了公共主页,想要开始投放广告以推广品牌,吸引更多的关注并提升业务,但是看著陌生的广告界面却摸不著头绪,不知道从何下手?

如果你想要知道面子书行销如何协助品牌的曝光、如何定位和追踪以找出精准潜在顾客群、如何使用千变万化的强大广告工具、如何读懂广告策略避免账户被禁...这堂课就是为你设计的。

我们的课程专门帮助您优化广告活动而设计,它让您掌握深入的知识和行销策略,更进一步指导您解读广告报告、监测广告活动以及提高业绩的表现,并且协助您制定成功的线上行销策略。

 

如果你是以下这些朋友,千万不要错过!

1.具有面子书行销基础知识,希望通过深入学习,使技术水平提升的一群。

2.想要用最低成本、最有效率的网路平台来销售商品和服务的一群。

3.经营网店或网卖,想要配合公共主页提升业绩的一群。

 

本课程不适合初学者,初学者应参加“Facebook企业行销策略”课程。

Course duration

2 Days

Course fee

RM 2,120

What you will get?

课程学到什么?
1. 手把手的课程除了指导专门技术,也传授技巧和窍门,让广告变得生动有趣。

2. 简易管理广户账户的方法,让你的账户不再莫名其妙被锁、被禁、被停用。

课程教什么?

科目一
介绍面子书广告
统计数字与事实、你的广告偏好、了解数据及广告、新的市场营销漏斗、善用面子书广告漏斗

科目二
面子书受众分析
创建保存受众、识别受众或买家角色、设置自定义受众、上传客户文件、从网站流量受众中创建自定义受众、重新定位

科目三
面子书像素
设置面子书像素、了解面子书像素的运作、标准事件代码与自定义转换、像素跟踪和优化、高级网站流量自定义受众、追踪和优化

科目四
广告账户
设置广告账户、帖文推广VS面子书广告、定义面子书广告结构、了解广告管理工具、广告系列、广告组、广告、广告报告、深入了解广告类型

科目五
优化面子书广告
了解属性、定位是关键、确定目的和目标、划分你的受众

科目六
了解你的面子书广告选项和挑战提升广告表现、精准或广泛的兴趣定位、高级受众定位;兴趣、人口统计学和粉丝

科目七
管理和编辑广告系列
高级分割测试、面子书的灵活目标定位、扩大规模

科目八
广告报告
如何进入和解读报告、理解专业术语和调整

科目九
监测和衡量面子书活动表现
监测竞争者的广告、善用 "类似受众"、活动预算优化

Facebook Marketing Training conducted in Johor Bahru

Johnson Lai

Certified Digital Facebook Marketing Trainer - Johnson Lai

About

Johnson Lai is one of the pioneer Meta Certified Lead Trainer in Malaysia, having passed Meta's rigorous Certified Professional exams for Meta Certified Lead Trainer as well as Meta Certified Media Buying Professional. There are only a handful of individuals to have attained the status of Meta Certified Trainer in Malaysia. In fact, he is the first Meta Certified Trainer in Johor Bahru to have attained this badge!

A Certified Digital Marketing Trainer from the Digital Marketing Institute (DMI) of Dublin, Ireland, Johnson is also one of the few persons authorised to conduct the "Extended Diploma In Digital Marketing" in this region.

Certifications

  • Meta Certified
    Lead Trainer | Media Buying Professional
    Media Planning Professional | Digital Marketing Associate
  • Social Media Certified Individual
  • Google Certified Individual
    Google Analytics | Google Ads
  • Google Certified Online Professional
  • PSMB Train-the-Trainer
  • Certified Digital Marketing Trainer
    (Digital Marketing Institute, Dublin, Ireland)
  • Extended Diploma In Digital Marketing
    (Centre Facilitator/Trainer, London Examinations Board, UK)
  • LinkedIn Certified
    Marketing Solutions Fundamentals
 

培训日期

如何申请和申领本课程的人力资源发展基金?

您可以与您的人力资源部门核对以在线。 申请和申领 培训补助金.

请 WhatsApp +6011-1144 5462 了解有关 HRDF 申请和申领的最新咨询。




其他学员怎么说?


  • "非常detail, 对FB有更了解。"
    Lee Chun Hao Sales Representative Water Revelation Sdn Bhd


  • ''Precised content and trainer understands market needs.'' 
    Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
  • ''Thank you for the very insightful and enlightening session!''.  Joanne Vaz Secretary Country View Berhad
  • ''Looking forward to more workshop like this.'' Lee Jasmine Event & Marketing Officer Daiman Development Berhad
  • ''Interesting FB ads strategy sharing. Glad to know more info on this.'' Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
  • 'Good & knowledgeable for current market requirement'. Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
  • "I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
  • "A great training session." Yim Wan Jun IT Management Tanah Sutera Development
  • "Good Class, Good Teacher" Alfred Teo Marcom Executive Kim Man Group


  • 很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。
    张小娟 China


  • "Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills."
    Vincent Hwang Director Hwang Physio Kit


  • “边听边做,印刻更深。能了解一些复杂的用语,pixels etc. 不止是FB的操作,也包括了市场营销策略。”
    Edward Yip Director NES Packaging


  • "Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement."
    Chew Kian Hong Negotiator Tophils Realty


  • "Johnson is professional & helpful trainer."
    Eric Lim Operations Director Seetoo Pest Control Sdn Bhd
  • "The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
  • 'Course and slide is very useful and practical for us'. Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
  • 'Yes, training are very friendly, and all learned are definitely good for business use'. Tan Wen Yao General Manager Grand Esteem Sdn Bhd
  • "Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
  • "Great" Jennifer Hermo
  • "A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

我需要准备什么?

参与者必须携带自己的笔记本电脑和至少50 MB的无线空间免费空间。 (我们提供笔记本租赁服务,每天RM50)

您应具备操作计算机的基本知识。

课程安排

每位参与者都将获得参考手册。

全天提供茶点。 不提供午餐

 
Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

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Employers who contribute to HRDF are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRDF claimable, so you should make full use of this facility.

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