Facebook's Advertising Policies

13 February 2019 Facebook's Advertising Policies
Facebook's Advertising Policies prohibit advertisers from using our ads products to discriminate against individuals or groups of people. Ads are discriminatory when they deny opportunities to individuals or groups of people based on certain personal attributes such as race, ethnicity, national origin, religion, age, sex, sexual orientation, gender identity, family/marital status, disability or medical or genetic condition.

Our non-discrimination policy hasn't changed, but we've added examples about what it means for advertisers. While discrimination is prohibited, you may target ads to a specific audience based on known interests that align with the product or service you're advertising.

While we are asking all advertisers to review and accept our non-discrimination policy, it's especially important for advertisers running housing, employment or credit ads.

Opportunities presented in these types of ads must be inclusive and extended to all groups of people, regardless of certain personal attributes like those listed above. Many locations have laws that specifically prohibit discrimination in these categories.




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