One of the most powerful new features inside ChatGPT is something many users still don’t fully understand: GPTs.
No, we’re not talking about the general "ChatGPT" model here. We’re talking about custom-built GPTs - specialised assistants that can help you write, research, learn, and automate your workflow with precision.

Custom AI Assistants That Supercharge Your Work & Creativity

Discover how to leverage personalised AI to boost productivity, plan, create, and learn.

• Write: Blog posts, emails
• Plan: Travels, campaigns
• Generate: Code, content
• Summarise: PDFs
• Learn: New skills

What Are GPTs in ChatGPT?

GPTs (Generative Pre-trained Transformers) are custom versions of ChatGPT designed to perform a specific task or role.

Think of them as mini-apps powered by AI:

These GPTs are created using OpenAI's GPT Builder and can include special instructions, personality, tool access (browsing, DALL·E, code interpreter), and uploaded files.

How to Find and Use GPTs (Step-by-Step)

• Step 1: Log in to ChatGPT

  Go to chat.openai.com and log in.

• Step 2: Click "Explore GPTs"

  Look for the "Explore GPTs" button on the left sidebar. This opens a searchable marketplace of GPTs.

• Step 3: Browse or Search

  Browse categories (Productivity, Writing, Education, Programming, etc.) or search for keywords.

• Step 4: Click & Start Chatting

  Once you choose a GPT, click it, read its description, and click "Start chat".

Real Examples of GPTs You Can Use

Here are popular GPTs you can try now:

How to Create Your Own GPT (No Coding Required)

You can build a GPT in under 10 minutes using ChatGPT's GPT Builder.

Step-by-Step Guide:

• 1. Click "Explore GPTs" then "Create" in the top-right corner.
• 2. Chat with the GPT Builder. It will ask:
  • What should your GPT do?
  • What tone should it use?
  • Any reference files or links?
• 3. Add tools (optional): Web browsing, DALL·E, Code interpreter, File uploads.
• 4. Give your GPT a name, icon, and description.
• 5. Save it as private or share it with a link.

You now have your own AI assistant!

Example: Create a Blog Writing Assistant

Instructions to GPT Builder:

• Task: Write blog posts for small businesses
• Tone: Casual and clear
• Tools: Web browsing
• File: Upload a writing style guide (PDF)

Your GPT will now:

• Ask questions like "Who is your audience?"
• Offer SEO keyword suggestions
• Write drafts in your preferred tone

Advanced Features (For Power Users)

Everyday Use Case Scenarios

Are GPTs Safe?

Yes, but always be mindful. Here's what you should know:

• Public GPTs are reviewed by OpenAI.
• Private GPTs are only visible to you (unless shared).
• GPTs can’t access your data unless you upload or input it.
• You control memory and privacy settings.

Tip: Only use GPTs from creators or companies you trust.

Final Thoughts: GPTs Are the Future of Personalised AI

Instead of using the same chatbot for everything, GPTs let you create specialised AI tools for every job you can imagine.

They're:

• Easy to use
• Fast to create
• Customisable
• Hugely powerful

Whether you're a content creator, student, entrepreneur, or curious learner, GPTs can make your work easier, faster, and more fun.

Don't be afraid to experiment and explore. Use GPTs for a wide range of tasks to understand its capabilities. The more you experiment, the more you'll discover.

Our team at Online Marketing Academy (OMA) has compiled comprehensive research on AI here: 11 Frameworks That Will Instantly Improve Your AI Prompts.  As we discover what drives results in AI for you, we'll share more findings.