Social Media Marketing for Business Training Course | Online Marketing Academy in Johor Bahru Malaysia

Social Media Marketing for Business

This 1-day practical programme is designed for corporate professionals, non-marketers and internal teams who are new to social media marketing and need a clear, structured understanding of how it works in a business context.

Many organisations recognise the importance of social media but struggle with inconsistency and lack of confidence among staff managing company pages. This programme addresses that gap by providing foundational knowledge, practical frameworks, and hands-on guidance, without assuming prior marketing experience.

Participants will learn how social media supports business visibility, brand credibility, and customer trust. The focus is on planning before posting, understanding audiences and brand voice, choosing the right platforms, and creating simple, professional content using mobile-friendly tools. Generative AI is introduced as a support tool to improve clarity and efficiency, not as a replacement for human judgment.

By the end of the programme, participants will be able to contribute more confidently to their organisation’s social media efforts and produce brand-aligned posts and short videos suitable for business use.

Who Should Attend

Corporate professionals, non-marketers and internal teams with little or no formal background in social media or marketing.
Admin, executive, communications, HR, sales, and operations staff involved in managing or supporting company social media pages.
In-house marketing or branding teams seeking foundational alignment and consistency.
Organisations aiming to improve content quality, clarity, and brand consistency across social media platforms.
Professionals who need practical, business-focused social media skills.

Course duration

1 Day (Online)

Course fee

RM 1,350

What you will get?

Identify the right social media platforms, target audiences, and content types based on clear business objectives.
Create simple and brand-aligned social media content, using mobile-friendly tools and guided AI support.
Apply a structured social media content workflow from planning and content creation to basic editing and scheduling to contribute confidently to their social media activities.

Get Certified!
Earn a valuable certificate upon completion, boosting your professional credentials.

Delivery Method
Online (Zoom)

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What you will learn?

Module 1
Digital Marketing 101 & 4 Truths of Social Media

Overview of digital marketing
Know the role of social media in digital marketing
Identify Organic vs Paid Social Media
Activity: Know The Difference

Module 2
Know Your Audience & Brand Voice

Define brand tone, voice & visual style
Set SMM objectives
Activity: Create your ideal customer persona
Activity: Mini Social Media Audit

Module 3
Platforms, Content Framework & Planner

Choose right platforms for your audience
Customer Funnel Framework
Platform-matching + Funnel role-play
Explore content pillars to guide post variety
Activity: Create a 7-day content planner with AI

Module 4
Mobile-First Content Creation (Photography)

Know how to take effective photos
Types Of Short Form Videos
Show why talking-head videos help customers connect better
Activity: Get out of your comfort zone

Module 5
Content Creation Made Easy (Captions)

Methods of content ideation (hands-on)
Copywriting frameworks
Activity: Caption writing with Generative AI

Module 6
Content Creation Made Easy (Canva)

Canva AI for image creation
Demonstration: Create a simple branded static post
Demonstration: Using the Brand Kit

Module 7
Mobile-First Content Creation (Short Form Videos)

Ideal setup for recording (lighting, framing, and sound).
Demonstration: Scripting and teleprompter use for natural delivery.
Assignment: Take A Talking Head Video

Module 8
Editing Video Content (CapCut)

Create quick B-roll clips using CapCut templates
Demonstration: Edit short form videos
Assignment: Edit Your Talking Head Video

Module 9
Schedule Like a Pro & Wrap-Up

Explore free scheduling tools
Tips on UGC, 2FA
Algorithms, posting guidelines
Final Q&A

Certified Trainer

About Navitha Nava Vinoba

Navitha Nava Vinoba is a digital marketing trainer and HRD Corp Accredited Trainer in Malaysia with over 15 years of experience in the education and training industry. As a Certified Digital Marketing Professional from the Digital Marketing Institute (DMI), Ireland, she specialises in delivering practical, hands-on digital marketing programmes designed to equip learners with actual day to day skills.

Her expertise covers social media marketing, Meta Ads, Google Ads, digital campaign planning, content creation and conversion-focused marketing strategies. Navitha is recognised for her ability to simplify complex digital marketing concepts and translate them into clear, step-by-step frameworks that participants can immediately apply in their own businesses or professional roles.

She has led digital marketing initiatives for TVET institutions, higher education providers, and training organisations, managing lead generation campaigns using Meta Ads and Google Ads while developing marketing strategies to improve brand visibility and engagement.

Navitha has also worked closely with marketing teams to produce integrated marketing assets including websites, landing pages, brochures, advertisements, and digital campaigns while monitoring campaign performance to guide strategic decision-making.

Known for her approachable and supportive training style, Navitha specialises in helping beginners, entrepreneurs, freelancers, SMEs, students and professionals who are new to digital and social media marketing gain confidence in using digital tools and platforms effectively.

Beyond digital marketing, she also contributes to community education through sustainability and urban farming initiatives, integrating practical learning with people-centred values.

Certifications

Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute (Ireland)
HRD Corp Accredited Trainer – Human Resource Development Corporation, Malaysia
Organic Farming for Sustainable Agricultural Production – IIT Kharagpur, India
MBA (International Business) – University of East London, United Kingdom
BSc (Hons) GeoInformatics (GIS) – Universiti Teknologi Malaysia

Training Dates

Social Media Marketing for Business

Language English

Time 09:30 - 17:30

Training Date 7 May 2026 (Thu)

Closing Date 01 May 2026 (Fri)

Training Fees RM1,350

Delivery MethodOnline
(Zoom)

Non HRD Corp REGISTER

How to apply & claim HRD Corp for this course?

You can check with your HR to Apply and claim for the training grant online.

Please WhatsApp +6011-1144 5462 for any further questions regarding HRD Corp claim.

What do other participants say?

AI for Marketing & Business

"I would like to thank the trainers for sharing their knowledge on the application and operational skills of AI in marketing and business. This course has been engaging, filled with surprises, and has equipped me with new skills."

Kelvin Lok Kerk Tee Genting Property Sdn Bhd

AI for Marketing & Business

"My company has enrolled me in one of their courses, and I’m impressed with the quality of the training. The materials were comprehensive, the trainer was knowledgeable, and the content delivered was solid and well-structured, Which is actually helping me in improving business knowledge. I would highly recommend this academy to anyone who is looking to upskill their career."

Ch'ng Shee Kei VMM Holdings Sdn Bhd

AI for Marketing & Business

"Just attended the ‘AI for Marketing & Business’ online training. Clear frameworks, real examples, and tools I can apply immediately for content and ads."

Toh Kean Lip Kedai Pajak Well Chip Sdn Bhd

AI for Marketing & Business

"Thank you Mr Martin for the training session, he is well delivered his knowledge and making the training interesting, overall quite enjoy this lesson and know more about prompt for AI. Maybe can have more question on classpoint, excited to answer it."

Jong Siaw Tsui Pansar Company Sdn Bhd

AI for Marketing & Business

"I truly enjoyed the online training workshop. The facilitor was knowledgeable and engaging and the materials provided were very helpful. I especially appreciated the practical example and interaction discussion. Looking forward to more sessions like this in the future."

Lai Fooi Fong Kuala Lumpur

AI for Marketing & Business

"Just completed the AI course conducted by Optisage team!! It made me realize that AI is not just about ChatGPT or DeepSeek. There’s a whole ecosystem of powerful tools out there, each with their own strengths and limitations — from copywriting to videography, editing to photography. The real magic lies in how we combine these tools effectively.

Most importantly, thank you for refining my AI prompting skills and now I understand how to prompt more effectively to get sharper, more accurate results. Appreciate the practical insights, valuable tips and new perspectives Recommended!!"

Susan Ngo Sun Hup Tyre Sdn Bhd

Facebook Ads for Business

"Their professionalism and expertise truly set them apart." Lai Ming Li Vigor Auto Sdn Bhd

ICDL Professional Digital Marketing Certification

"Great session. Good trainer." Sasitharan A/L Sreedaran Jomlist Digital PLT

Facebook Ads for Business

"Mr. Johnson is a experienced trainer and shared some relevant case studies during the 2 days training." Chin Ching Xuan Perpetual Ace Sdn Bhd

Facebook Ads for Business

''Precised content and trainer understands market needs.'' Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd

Facebook Ads for Business

"Interesting FB ads strategy sharing. Glad to know more info on this." Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd

Professional Diploma In Digital Marketing (DMI)

"Good & knowledgeable for current market requirement." Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd

Start your Online Business with Shopify

"I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)

Facebook Marketing for Business

“很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。” 张小娟 China

Facebook Marketing for Business

"Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit

Facebook Marketing for Business

"Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty

Professional Diploma In Digital Marketing (DMI)

"The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd

Professional Diploma In Digital Marketing (DMI)

"Course and slide is very useful and practical for us." Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd

Professional Diploma In Digital Marketing (DMI)

"Yes, training are very friendly, and all learned are definitely good for business use." Tan Wen Yao General Manager Grand Esteem Sdn Bhd

Professional Diploma In Digital Marketing (DMI)

"Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd

Professional Diploma In Digital Marketing (DMI)

"A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM

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What do I need to prepare?

We would like ensure each participant a smooth online learning experience. Please prepare by having a stable internet connection, a computer with WINDOWS 11/10/8 or MacBook, at least 50 MB of free space, a camera and microphone, the latest version of Zoom installed, headphones, and a pleasant learning environment.

A basic knowledge of working within the Windows environment, Zoom meeting and using the mouse is desirable.

Course arrangement

Each participant will be given an e-copy of reference manual in PDF.

Join our dynamic online course conducted via Zoom, offering interactive sessions and engaging discussions. Experience the convenience of learning from the comfort of your home while connecting with expert instructors and fellow participants. Enhance your skills and knowledge through a seamless virtual learning environment.

REGISTER TODAY!

Need more info? Questions?

Connect with us to find out more about the Social Media Marketing for Business training course details.
Call +6011-1144 5462 or WhatsApp us for AI for Business Decisions & Analytics training course.

WhatsApp Us +6011 1144 5462

Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

Does your company contribute to HRDF?

Employers who contribute to HRDF are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRDF claimable, so you should make full use of this facility.

Learn More

Social Media Marketing
for Business

Social Media Marketing
for Business

Social Media Marketing for Business

What you will learn?