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Social Media Marketing
for Business

[100% HRD CORP CLAIMABLE, PAY RM0]
For corporate professionals, non-marketers and internal teams with little or no formal background in social media or marketing.

  SCROLL FOR MORE DETAILS



Social Media Marketing for Business

Social Media Marketing
for Business

[100% HRD CORP CLAIMABLE, PAY RM0]
For corporate professionals, non-marketers and internal teams with little or no formal background in social media or marketing.

SCROLL FOR MORE DETAILS

Social Media Marketing for Business

This 1-day practical programme is designed for corporate professionals, non-marketers and internal teams who are new to social media marketing and need a clear, structured understanding of how it works in a business context.

Many organisations recognise the importance of social media but struggle with inconsistency and lack of confidence among staff managing company pages. This programme addresses that gap by providing foundational knowledge, practical frameworks, and hands-on guidance, without assuming prior marketing experience.

Participants will learn how social media supports business visibility, brand credibility, and customer trust. The focus is on planning before posting, understanding audiences and brand voice, choosing the right platforms, and creating simple, professional content using mobile-friendly tools. Generative AI is introduced as a support tool to improve clarity and efficiency, not as a replacement for human judgment.

By the end of the programme, participants will be able to contribute more confidently to their organisation’s social media efforts and produce brand-aligned posts and short videos suitable for business use.

Who Should Attend

  • Corporate professionals, non-marketers and internal teams with little or no formal background in social media or marketing.
  • Admin, executive, communications, HR, sales, and operations staff involved in managing or supporting company social media pages.
  • In-house marketing or branding teams seeking foundational alignment and consistency.
  • Organisations aiming to improve content quality, clarity, and brand consistency across social media platforms.
  • Professionals who need practical, business-focused social media skills.

Course duration

1 Day (Online)

Course fee

RM 1,350

What you will get?

  • Identify the right social media platforms, target audiences, and content types based on clear business objectives.
  • Create simple and brand-aligned social media content, using mobile-friendly tools and guided AI support.
  • Apply a structured social media content workflow from planning and content creation to basic editing and scheduling to contribute confidently to their social media activities.

Get Certified!
Earn a valuable certificate upon completion, boosting your professional credentials.

Delivery Method
Online (Zoom)

AI For Business Decisions & Analytics Training in Johor Bahru | The Most Quality AI For Business Decisions & Analytics Training Course In Malaysia

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What you will learn?

Module 1
Digital Marketing 101 & 4 Truths of Social Media

  • Overview of digital marketing
  • Understanding the role of social media in digital marketing
  • Identifying Organic vs Paid Social Media
  • Activity: Knowing the Difference

Module 2
Know Your Audience & Brand Voice

  • Defining brand tone, voice & visual style
  • Setting social media marketing (SMM) objectives
  • Activity: Creating your ideal customer persona
  • Activity: Mini Social Media Audit

Module 3
Platforms, Content Framework & Planner

  • Choosing the right platforms for your audience
  • Understanding the Customer Funnel Framework
  • Engaging in platform-matching and funnel role-play
  • Exploring content pillars to guide post variety
  • Activity: Creating a 7-day content planner with AI

Module 4
Mobile-First Content Creation (Photography)

  • Learning how to take effective photos
  • Exploring types of short-form videos
  • Understanding why talking-head videos help customers connect better
  • Activity: Getting out of your comfort zone

Module 5
Content Creation Made Easy (Captions)

  • Methods of content ideation (hands-on)
  • Utilising copywriting frameworks
  • Activity: Caption writing with Generative AI

Module 6
Content Creation Made Easy (Canva)

  • Using Canva AI for image creation
  • Demonstration: Creating a simple branded static post
  • Demonstration: Using the Brand Kit

Module 7
Mobile-First Content Creation (Short Form Videos)

  • Ideal setup for recording (lighting, framing, and sound)
  • Demonstration: Scripting and teleprompter use for natural delivery
  • Assignment: Shooting a Talking-Head Video

Module 8
Editing Video Content (CapCut)

  • Creating quick B-roll clips using CapCut templates
  • Demonstration: Editing short-form videos
  • Assignment: Editing Your Talking-Head Video

Module 9
Schedule Like a Pro & Wrap-Up

  • Exploring free scheduling tools
  • Essential tips on User-Generated Content (UGC) and Two-Factor Authentication (2FA)
  • Understanding algorithms and posting guidelines
  • Final Q&A

Certified Head Trainer

Certified Digital Facebook Marketing Trainer - Johnson Lai

About Johnson Lai

Johnson Lai is a pioneer in the digital marketing landscape, holding the distinction of being one of the first few Facebook Certified Lead Trainers in Malaysia and the first to achieve this prestigious badge in Johor Bahru. With a rare combination of MBA-level strategic thinking and deep-in-the-trenches technical execution, Johnson doesn’t just teach theory, he delivers actionable, ROI-focused frameworks that empower businesses to dominate their digital space. 

Certifications

About Navitha Nava Vinoba

Navitha Nava Vinoba is a digital marketing trainer and HRD Corp Accredited Trainer in Malaysia with over 15 years of experience in the education and training industry. As a Certified Digital Marketing Professional from the Digital Marketing Institute (DMI), Ireland, she specialises in delivering practical, hands-on digital marketing programmes designed to equip learners with actual day to day skills.

Her expertise covers social media marketing, Meta Ads, Google Ads, digital campaign planning, content creation and conversion-focused marketing strategies. Navitha is recognised for her ability to simplify complex digital marketing concepts and translate them into clear, step-by-step frameworks that participants can immediately apply in their own businesses or professional roles.

She has led digital marketing initiatives for TVET institutions, higher education providers, and training organisations, managing lead generation campaigns using Meta Ads and Google Ads while developing marketing strategies to improve brand visibility and engagement.

Navitha has also worked closely with marketing teams to produce integrated marketing assets including websites, landing pages, brochures, advertisements, and digital campaigns while monitoring campaign performance to guide strategic decision-making.

Known for her approachable and supportive training style, Navitha specialises in helping beginners, entrepreneurs, freelancers, SMEs, students and professionals who are new to digital and social media marketing gain confidence in using digital tools and platforms effectively.

Beyond digital marketing, she also contributes to community education through sustainability and urban farming initiatives, integrating practical learning with people-centred values.

Certifications

  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute (Ireland)
  • HRD Corp Accredited Trainer – Human Resource Development Corporation, Malaysia
  • Organic Farming for Sustainable Agricultural Production – IIT Kharagpur, India
  • MBA (International Business) – University of East London, United Kingdom
  • BSc (Hons) GeoInformatics (GIS) – Universiti Teknologi Malaysia

Training Dates

How to apply & claim HRD Corp for this course?

You can check with your HR to Apply and claim for the training grant online.

Please WhatsApp +6011-1144 5462 for any further questions regarding HRD Corp claim.




What do other participants say?

AI for Marketing & BusinessAI for Marketing & Business


"I would like to thank the trainers for sharing their knowledge on the application and operational skills of AI in marketing and business. This course has been engaging, filled with surprises, and has equipped me with new skills."

 Kelvin Lok Kerk Tee Genting Property Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"My company has enrolled me in one of their courses, and I’m impressed with the quality of the training. The materials were comprehensive, the trainer was knowledgeable, and the content delivered was solid and well-structured, Which is actually helping me in improving business knowledge. I would highly recommend this academy to anyone who is looking to upskill their career."

 Ch'ng Shee Kei VMM Holdings Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"Just attended the ‘AI for Marketing & Business’ online training. Clear frameworks, real examples, and tools I can apply immediately for content and ads."

 Toh Kean Lip Kedai Pajak Well Chip Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"Thank you Mr Martin for the training session, he is well delivered his knowledge and making the training interesting, overall quite enjoy this lesson and know more about prompt for AI. Maybe can have more question on classpoint, excited to answer it."

 Jong Siaw Tsui Pansar Company Sdn Bhd
AI for Marketing & BusinessAI for Marketing & Business


"I truly enjoyed the online training workshop. The facilitor was knowledgeable and engaging and the materials provided were very helpful. I especially appreciated the practical example and interaction discussion. Looking forward to more sessions like this in the future."

 Lai Fooi Fong Kuala Lumpur
Facebook Ads for BusinessFacebook Ads for Business
"Their professionalism and expertise truly set them apart." Lai Ming Li Vigor Auto Sdn Bhd
ICDL Professional Digital Marketing CertificationICDL Professional Digital Marketing Certification
"Great session. Good trainer." Sasitharan A/L Sreedaran Jomlist Digital PLT
Facebook Ads for BusinessFacebook Ads for Business 5 stars
"Mr. Johnson is a experienced trainer and shared some relevant case studies during the 2 days training." Chin Ching Xuan Perpetual Ace Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
''Precised content and trainer understands market needs.''  Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
Facebook Ads for BusinessFacebook Ads for Business
"Interesting FB ads strategy sharing. Glad to know more info on this." Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
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"Good & knowledgeable for current market requirement." Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
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"I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
Facebook Marketing for BusinessFacebook Marketing for Business
“很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。” 张小娟 China
Facebook Marketing for BusinessFacebook Marketing for Business
"Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
Facebook Marketing for BusinessFacebook Marketing for Business
"Thanks Mr. Johnson for a comprehensive Facebook marketing session and now I have a better and clear understanding in facebook advertisement." Chew Kian Hong Negotiator Tophils Realty
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"The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"Course and slide is very useful and practical for us." Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
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"Yes, training are very friendly, and all learned are definitely good for business use." Tan Wen Yao General Manager Grand Esteem Sdn Bhd
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"Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)Professional Diploma In Digital Marketing (DMI)
"A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM
View All Testimonials

Frequently Asked Questions

Q1
Which social media platforms are covered in this training programme?
This course provides a comprehensive multi-channel strategy covering the dominant business platforms in Malaysia: Facebook, Instagram, and LinkedIn, with tactical frameworks on how to adapt and distribute content across each platform effectively depending on your audience.
Q2
Is this course focused purely on free (organic) posting, or will we learn paid social media ads?
It balances both. Organic social reach has declined across legacy platforms, so while we teach you content pillars, writing engaging captions, and scheduling strategies, we dedicate significant time to the fundamentals of paid advertising - teaching you how to run structured, targeted ad campaigns that generate trackable leads.
Q3
Is this training programme HRD Corp claimable?
Yes, it is 100% claimable. Online Marketing Academy (operated by Optisage Technology Sdn Bhd) is a fully registered HRD Corp Training Provider.

Your HR department can submit a grant application through the e-TRiS portal to claim the full course fee directly from your company's levy under the SBL-Khas scheme, requiring zero upfront out-of-pocket cash from your business.

Talk to our HRD Corp Course Consultant for more details now.
Q4
Will we be given templates or tools to help plan our social media content in advance?
Yes. Every attendee walks away with functional, downloadable corporate marketing templates, including ready-to-use social media content calendar frameworks, audience persona checklists, and workflows for using modern, automated cross-platform scheduling dashboards to save hours of manual daily effort.
Q5
Do we need to have active social media pages for our business before joining the class?
It is helpful but not mandatory. If you already have active pages, you can apply our audits to them in real time. If you are starting completely from scratch for a new brand or startup, the course will guide you through the correct professional optimisation steps to build your profiles the right way.
Q6
Is the training only available online?
Currently, we are only running live online Zoom sessions for this specific course. You must have a laptop and your smartphone on hand, and ensure you have access to your company’s social media business profiles to participate in the real-time strategy layout labs.
Q7
Is it necessary to post content every single day to be successful on social media?
No. Consistency is far more important than frequency. We teach you how to move away from the "post-everything-every-day" mentality and instead build a sustainable, strategic content calendar. You will learn how to balance "evergreen" content that builds long-term value with timely, high-impact posts, allowing your team to maintain an active presence without burning out or sacrificing content quality.
Q8
How does this multi-platform course differ from your platform-specific courses (like the TikTok class)?
This course provides a holistic, macro-level brand architecture. It teaches you how to run an entire cross-platform social ecosystem, maintain a unified brand voice, and manage traditional paid ad managers. Conversely, our platform-specific courses (like the TikTok masterclass) are narrow, deep dives focused strictly on the unique interface, mechanics, and editing nuances of that single ecosystem.
 
 
Fully Claimable HRD Corp Approved Digital Marketing Training Courses In Malaysia

Does your company contribute to HRD Corp?

Employers who contribute to HRD Corp are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRD Corp claimable, so you should make full use of this facility.

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