Google mobile search interface gets a refresh

27 January 2021
Online Marketing Academy - mobile search refreshed

Google search on your mobile is about to get a fresh new look that's simpler, cleaner and enhances your search experience by making it easier to find what you are looking for. As it is with Google, the roll-out will happen progressively worldwide in the next few weeks.

According to Google designer, Aileen Cheng who led the visual redesign for Google Search on mobile; “We wanted to take a step back to simplify a bit so people could find what they’re looking for faster and more easily. Rethinking the visual design for something like Search is really complex. That's especially true given how much Google Search has evolved. We're not just organising the web's information, but all the world's information.”

The changes are more 'evolutionary' with rounded edges for main elements and a bit more whitespace in places to help emphasise certain parts of the page. To make text easier to read, Google plans to slightly increase the size of titles, and the text describing results will now use the full width of the screen, all to help the eye scan and understand search results more effectively. The same goes for colour, which is used to highlight what's important while distinguishing different types of results.

Online Marketing Academy - mobile search refreshed


Google's blog explains in detail the five major aspects of the redesign including bringing information into focus, making text easier to read, creating more breathing room, using colour to highlight what's important, and leaning into the “Googley” feeling.

It will also incorporate the Google Sans font to bring consistency since it will be very familiar to Gmail and Android users. Text size will also be bolder and larger and users will be able to distinguish the various sections easily.

Overall, these are minor tweaks that most people may not even notice other than having the feeling that something 'looks different'.

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