Digital Marketing

New features & announcements

How to message someone on YouTube through the site’s ‘business inquiry’ feature

22/08/2019 (Thu)

YouTube may have taken away the private messaging feature in 2018, but you can still enable messaging, of sorts, by setting up business inquiry emails on your channel (or taking advantage of those on someone else’s channel.)

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How to block videos and channels on YouTube that you don’t want yourself or your children to see

21/08/2019 (Wed)

YouTube can be an excellent place for educational content, as well as entertainment. But when you have a child, there are definite boundaries you’ll want to set to ensure that your kid isn’t viewing content they aren’t meant to see.

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YouTube Plans to End Targeted Ads on Videos Aimed at Kids

21/08/2019 (Wed)

(Aug 21): To satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch, according to three people familiar with the discussion. The move could immediately dent ad sales for the video giant — though not nearly as much as other proposals on the table.

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Fake Android apps downloaded millions of times

20/08/2019 (Tue)

Android users have downloaded fake apps which slow down their devices and drain their batteries millions of times according to research from Trend Micro. Researchers at the cybersecurity firm found 85 different photography and gaming apps that were filled with adware on the Google Play store. These fraudulent apps have been downloaded more than eight million times to user's smartphones and tablets.

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Twitter shuts Chinese accounts targeting Hong Kong protests

20/08/2019 (Tue)

Twitter said Monday it has suspended more than 200,000 accounts that it believes were part of a Chinese government influence campaign targeting the protest movement in Hong Kong. The company also said it will ban ads from state-backed media companies, expanding a prohibition it first applied in 2017 to two Russian entities.

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‘Tech capitalism at its finest’: JPMorgan picks AI over humans to write ads

19/08/2019 (Mon)

JPMorgan Chase, the largest US bank, says New York-based Persado’s “artificial intelligence message machine” wrote ads that generated two to five times the response it got from traditional human copywriters.

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What’s the right approach to online marketing for your business?

16/08/2019 (Fri)

Don’t fall into the trap of the latest marketing hack. Here’s a look at a few reliable marketing approaches that get consistent results.

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How to put music on your Instagram Story and customize it

15/08/2019 (Thu)

Most Instagram users also take advantage of the Instagram Stories feature, which allows you to post 15-second snippets of video or photos and add in fun things like gifs, emojis, and even music.

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Spectacles were a flop. So Snap is going to charge more this time around

15/08/2019 (Thu)

Snap Inc’s newest camera-glasses are making headlines for their US$380 (RM1,591) price tag and chic design.

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7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank

05/08/2019 (Mon)

An interesting statistic reveals that 93 percent of online experiences start with the search engine. And your rank during a search is dependent on your domain authority, which is also highly dependent on other Search Engine Optimization (SEO) factors. So, the best place to start is to invest in the SEO of your startup's website.

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Korean YouTube star Boram, 6, buys five-storey building for US$8 million: Reports

26/07/2019 (Fri)

SINGAPORE: Korean YouTube star Boram and her family have bought a five-storey building in Seoul’s Gangnam district for 9.5 billion won (US$8.05 million), it was reported on Wednesday (Jul 24).

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LinkedIn emails are hiding phishing scams

25/07/2019 (Thu)

LinkedIn users are being warned to beware emails reportedly coming from the site following a rise in recent message scams.

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Farmers earn more from YouTube than their crops

23/07/2019 (Tue)

It’s a sign of the times when farmers make more money advocating for the industry on social media than actually farming.

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The 7 Big Benefits of a Digital Marketing Career

01/07/2019 (Mon)

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before.

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A solid spread

19/06/2019 (Wed)

WHEN Joseph Goh, 25, and Debbie Ching, 23, of Jobbie made their first batch of peanut butter, they found that they weren’t exactly big fans of their own produce.

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