Digital Marketing

New features & announcements

New survey reveals just how much social media impacts travel choices

15/04/2019 (Mon)

The results of a new survey show that of a handful of countries, holidaymakers from Italy are most likely to choose their vacation destination based on how good the photos will make them appear on Instagram.

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Linkedin Introduces Reactions: More Ways To Express Yourself

11/04/2019 (Thu)

LinkedIn is introducing Reactions, 5 new ways to express how you feel and interact with the content you see in your feed.

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Year 2019: This Is What Happens In An Internet Minute

10/04/2019 (Wed)

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5 steps to improve media performance using Google Analytics

08/04/2019 (Mon)

Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding?

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Twitter introduces labels to identify who’s tweeting

08/04/2019 (Mon)

Twitter is making it easier to figure out who's who in a conversation by labelling tweeters in relation to a conversation thread.

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Google shuts failed social network Google+

02/04/2019 (Tue)

Google+, the search giant's failed social network, will finally be laid to rest on Tuesday morning.

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How China’s KOLs convert fans to sales, creating a nearly $9b industry

16/03/2019 (Sat)

The Kardashians may have been able to create an entertainment phenomenon in the US by revealing their luxurious lifestyle through a long-running reality TV series, but Chinese key opinion leaders (KOLs) have been able to convert fans and generate sales on a level their Western peers can only dream of.

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How AI Is Changing the Future of Digital Marketing

01/03/2019 (Fri)

Digital marketing landscapes seem to be changing every day; in fact, every second. Algorithms, principles, and methodologies are evolving every minute. The advent of AI has, of course, contributed to the revolution. And this is just the beginning; the future has a lot more possibilities to bring in! Understanding AI – Artificial Intelligence

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The digital disconnect: Malaysia faces a shortfall of digital marketing professionals

28/02/2019 (Thu)

The rapid evolution of digital marketing has created a “digital disconnect” in which the jobs market in technology, and more specifically digital marketing technology, is hungry for skilled workers in Malaysia.

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Why Every Marketing Department Should Be Its Own Agency

26/02/2019 (Tue)

Every marketing department these days is facing a significant challenge. Things have changed. The days when the marketing department was only responsible for creating compelling ad copy and pretty images are long gone. Much more business impact is expected of marketing teams these days.

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What does a mobile-first Southeast Asia mean for businesses?

25/02/2019 (Mon)

Mobile devices have become the main points of access to the Internet across Southeast Asia. According to a Google-Temasek report, this holds true for more than 90 percent of digital users in the region.

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Programmatic advertising 101 (Infographic)

22/02/2019 (Fri)

While advertising typically relies on broadcasting messages to a mass audience, recent technologies have enabled advertisers to reach exactly the people they want. And brands have rushed to snap up these online options.

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News: SMEs still not using digitalisation enablers

21/02/2019 (Thu)

Although Malaysian small and medium enterprises (SMEs) are receptive to using digital technologies to enhance their businesses in general, they are still not availing themselves of digitalisation enablers such as cloud computing, the Internet of Things (IoT) and data analytics, according to a recently published white paper by SME Corp Malaysia and Huawei Technologies (M) Sdn Bhd.

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Zalora restructures regionally with Singapore marketing roles taking a hit

14/12/2018 (Fri)

Zalora has confirmed that it has dropped some roles from its Singapore marketing team as part of a restructuring.

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Google Analytics

18/10/2018 (Thu)

Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media.

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