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Regularly refreshing your digital content needs

Zalora restructures regionally with Singapore marketing roles taking a hit

Zalora restructures regionally with Singapore marketing roles taking a hit

14/12/2018 (Fri)

Zalora has confirmed that it has dropped some roles from its Singapore marketing team as part of a restructuring.

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Facebook Marketing

Facebook Marketing

18/10/2018 (Thu)

If you are a new small business, one of the first things you want to do is set up your business Facebook page. If you currently own a business and do not have a Facebook page, you should set one up as soon as possible. With over 1,5 billion people using Facebook today, if your small business isn’t on Facebook, you are missing out on a great opportunity to connect with potential customers.

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Google Analytics

Google Analytics

18/10/2018 (Thu)

Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media.

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Retail Lessons From Toys R Us – Competing In The Digital World!

Retail Lessons From Toys R Us – Competing In The Digital World!

17/10/2018 (Wed)

How does a big-name retail chain—with an endless stream of new consumers—end up on the brink of bankruptcy? In the case of Toys R Us, the blame lies largely with a sluggish transition to e-commerce.

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Digital Marketing

Digital Marketing

13/10/2018 (Sat)

Digital marketing is any form of marketing products or services that involves electronic devices to increase the reach & visibility of your business.

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Google+ shutting down after users’ data is exposed

Google+ shutting down after users’ data is exposed

09/10/2018 (Tue)

Google is shutting down much of its social network, Google+, after user data was left exposed.

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CPC vs CPM: Which Should You Use For Facebook Ads?

CPC vs CPM: Which Should You Use For Facebook Ads?

02/10/2018 (Tue)

One of the most confusion aspects of setting up an effective Facebook Ads advertising campaign is using the correct bidding strategy. When selecting a bid strategy, one of the decisions you need to make is “When You Get Charged”. You are given 2 options – CPC or CPM.

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50 Million Facebook accounts hacked!

50 Million Facebook accounts hacked!

01/10/2018 (Mon)

Facebook dropped a bombshell on Friday when it revealed an unknown hacker had breached the site, compromising the accounts of 50 million users. The company’s security team found three bugs were used in the attacks, saying they were used in combination to successfully break into Facebook accounts.

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Facebook advertisers can target you with data you didn’t even list on your profile

Facebook advertisers can target you with data you didn’t even list on your profile

01/10/2018 (Mon)

Facebook is sharing personally identifying information that you never submitted to the social network with its advertisers – and you can’t erase it from their records.

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Google Announces a Range of Search Updates to Mark its 20th Anniversary

Google Announces a Range of Search Updates to Mark its 20th Anniversary

27/09/2018 (Thu)

This week marks the 20th anniversary of Google, the digital search platform that has become synonymous with information gathering.

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Google promises Chrome changes after privacy complaints

Google promises Chrome changes after privacy complaints

26/09/2018 (Wed)

The search giant comes under fire for hoarding cookies and logging its website users into Chrome.

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Huawei hijacked Apple store queues to hand out its own chargers

Huawei hijacked Apple store queues to hand out its own chargers

21/09/2018 (Fri)

Apple isn’t known for its iPhone’s battery capacities — and Huawei wants to help.

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Why Your Small Business Needs Social Media Marketing

Why Your Small Business Needs Social Media Marketing

20/09/2018 (Thu)

Most small businesses either feel that social media marketing does not work very well for them or that it’s too late to start now.

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Safebook is Facebook, except totally, gloriously empty

Safebook is Facebook, except totally, gloriously empty

13/09/2018 (Thu)

Treat yourself to a benign cruise through blue-gray boxes, with nary a notification in sight. The internet is a morass of things you don’t want to see, but can’t stop looking at.

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Say goodbye to Inbox by Gmail :(

Say goodbye to Inbox by Gmail :(

13/09/2018 (Thu)

Are you an Inbox user? Well, bad news for you because Google will be discontinuing it by March 2019…

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