Digital Marketing

New features & announcements

Some of the most popular YouTubers make millions from their videos. Here’s how you can make some money from your YouTube channel too.

12/06/2019 (Wed)

YouTube personalities including PewDiePie, the Paul brothers, and Jenna Marbles have made millions of dollars from their YouTube videos.

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3 Cryptocurrency Exchanges Get License to Operate in Malaysia

05/06/2019 (Wed)

In January 2019, Finance Minister Lim Guan Eng announced the Capital Markets and Services (Prescription of Securities) (Digital Currency and Digital Token) Order 2019. The order stipulates that anyone found to be operating unapproved Initial Coin Offerings (ICOs) or Digital Asset Exchanges (DAXs) would face up to 10 years in prison and a fine of up to RM10million.

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US demands social media details from visa applicants

01/06/2019 (Sat)

Nearly all applicants for US visas will have to submit their social media details under newly adopted rules.

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Instagram star reportedly couldn't sell 36 t-shirts to 2.6 million followers: 'The influencer bubble is bursting'

31/05/2019 (Fri)

Passionate social media commenters recently made an example of one Instagram influencer whose hopes of starting an online fashion brand were dashed when her 2.6 million followers failed to buy the minimum number of t-shirts

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A new look for Google Search

22/05/2019 (Wed)

Our goal with Search always has been to help people quickly and easily find the information that they’re looking for. Over the years, the amount and format of information available on the web has changed drastically—from the proliferation of images and video, to the availability of 3D objects you can now view in AR.

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Where And When Did Yahoo Go Wrong?

13/05/2019 (Mon)

Yahoo started as a manually constructed list of links to websites and aspired to be a media portal to the Web. The culture that developed at Yahoo apparently shortchanged engineering in the grand scheme of things (media people were viewed as more important).

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CIMB launches future of work centre, targets 15% to have digital skills by 2023

28/04/2019 (Sun)

KUALA LUMPUR: CIMB Group Holdings Bhd launched its Future of Work Centre (FOWC) to prepare its employees for a highly digitalised environment as it targets to have at least 15% of them equipped with digital skills by 2023.

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New survey reveals just how much social media impacts travel choices

15/04/2019 (Mon)

The results of a new survey show that of a handful of countries, holidaymakers from Italy are most likely to choose their vacation destination based on how good the photos will make them appear on Instagram.

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Linkedin Introduces Reactions: More Ways To Express Yourself

11/04/2019 (Thu)

LinkedIn is introducing Reactions, 5 new ways to express how you feel and interact with the content you see in your feed.

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Year 2019: This Is What Happens In An Internet Minute

10/04/2019 (Wed)

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5 steps to improve media performance using Google Analytics

08/04/2019 (Mon)

Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding?

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Twitter introduces labels to identify who’s tweeting

08/04/2019 (Mon)

Twitter is making it easier to figure out who's who in a conversation by labelling tweeters in relation to a conversation thread.

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Google shuts failed social network Google+

02/04/2019 (Tue)

Google+, the search giant's failed social network, will finally be laid to rest on Tuesday morning.

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How China’s KOLs convert fans to sales, creating a nearly $9b industry

16/03/2019 (Sat)

The Kardashians may have been able to create an entertainment phenomenon in the US by revealing their luxurious lifestyle through a long-running reality TV series, but Chinese key opinion leaders (KOLs) have been able to convert fans and generate sales on a level their Western peers can only dream of.

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How AI Is Changing the Future of Digital Marketing

01/03/2019 (Fri)

Digital marketing landscapes seem to be changing every day; in fact, every second. Algorithms, principles, and methodologies are evolving every minute. The advent of AI has, of course, contributed to the revolution. And this is just the beginning; the future has a lot more possibilities to bring in! Understanding AI – Artificial Intelligence

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