Google Ads

New features & announcements

Fake ad blocker extensions used in ad fraud scheme

18/09/2019 (Wed)

Users trying to clean up their web browsing experience by installing an ad blocking extension may want to think twice as new research from AdGuard has revealed that many popular ad blockers are not only fake but also malicious.

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How to Improve Your Google Ads Quality Score Quickly

12/06/2019 (Wed)

Google Ads, previously known as Google AdWords, is a digital marketing platform created by Google in the year 2000. At its launch, only 350 advertisers were using the service to build brand awareness. Today, Google Ads has more than 1 million marketers and is a multi-billion dollar extension of the company.

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Enabling a safe digital advertising ecosystem

14/03/2019 (Thu)

Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we've worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful. And every year, we share key actions and data about our efforts to keep the ecosystem safe by enforcing our policies across platforms.

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Prepare for average position to sunset

26/02/2019 (Tue)

We understand it’s valuable to know how prominently your ads show on the search results page. So, in November, we rolled out “Impression (Absolute Top) %" and "Impression (Top) %”, which describe what percent of your ads appear at the top of the page and absolute top of the page. These new metrics give you a much clearer view of your prominence on the page than average position does.

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Say more in your call-only ads with added lines of text

25/02/2019 (Mon)

People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need. In the coming weeks, we’re rolling out additional lines of text in call-only ads to help you provide more useful information to potential customers.

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Deliver more New Year conversions with the latest Display ads features

21/02/2019 (Thu)

With 61 percent of shoppers interested in buying from new retailers during the holiday season, it's important to make sure your Display campaigns are set up for success through the new year. To help you maximize your return-on-investment during the bustle of seasonal shopping, we’re sharing 3 new ways for you to deliver more conversions.

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Introducing three new features for responsive display ads

21/02/2019 (Thu)

Drive improved performance with video assets If a picture is worth a thousand words, imagine the stories you could tell with a 30-second video. In fact, over 60% of shoppers say online videos have given them ideas or inspiration for their purchase.1 That’s why we’re introducing video assets for responsive display ads.

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Updates to mobile page speed score on the Landing Pages tab

19/02/2019 (Tue)

Slow mobile pages can slow down your business. 53% of visits to a mobile site are abandoned if it takes more than three seconds to load. In July we introduced the mobile speed score to let you quickly see which landing pages are providing a fast mobile experience, and which ones may require your attention.

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Parallel tracking for Display and Video campaigns available May 1st, 2019

11/02/2019 (Mon)

Speed matters when it comes to landing pages. 53% of visits are abandoned if a mobile site takes more than three seconds to load. With parallel tracking, users will head immediately to your landing page after clicking your ad while their browser processes click measurement requests in the background.

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More ways to drive results with TrueView for action

05/02/2019 (Tue)

Starting February 2019, Maximize conversions bidding will become globally available to advertisers using TrueView for action. This smart bidding strategy uses Google’s machine learning to help you get as much conversion volume as possible within your campaign’s budget without requiring a lot of work to set it up.

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Goodbye Google Adwords, say Hello to Google Ads!

18/07/2018 (Wed)

Change is the only constant and this rule is embraced by digital companies – resist change and risk being left behind. One of the biggest change is coming to Google AdWords, which has been around since 2000 (a long time in the digital world).

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