Ever since the Covid-19 pandemic introduced the world to the 'new normal', digital marketing has really come in to the spotlight as companies scramble to work out their online strategies to attract their audience.
One role that gets mentioned a lot these days is the Digital Marketer.
Read our article - Is there a future as a Digital Marketer?More importantly for a lot of people is
how much can a Digital Marketer earn in Malaysia?
Well according to
JobStreet Malaysia, the average salary of a Digital Marketing Executive is RM3,000 per month for those with less than 3 years of experience. Compare this to the average salary of RM2,600 for fresh graduates in Malaysia. And if you have more than 3 years' experience, the average pay goes up to RM3,600 pre month. There is good potential for salary growth and with the growing demand for qualified digital marketers due to talent shortage, employees will have plenty of options.
If you are successful as a Digital Marketing Executive, the next progression for your career path will be as a Digital Marketing Manager where you oversee your own team and be involved in strategising, planning and execution of the overall digital strategy of the company your are working for or for other companies if you are in an agency.
As a Digital Marketing Manager, the starting pay is often around RM4,900 as reported by
JobStreet Malaysia. This means there is good potential for salary growth as the average salary is recorded at RM6,800 for those with less than 3 years experience as a manager. For those with more than 3 years experience, the average salary is RM7,600 and if you manage to get into a large agency with many clients, the remuneration and benefits often go into the 5 figures range.
While the career of a Digital Marketer is fairly new compared to other careers, there is no doubt it is one of the fastest and highest potential career that one can embark on.