Facebook 营销策略
课程目的是通过手把手实战的方式，帮助学员掌握Facebook营销，包括学习创建和优化Facebook页面丶设置Facebook广告丶利用人工智能工具以及创建有效的营销活动。
课程亮点在於实际的演练，结合理论和实操，能立即学以致用，解锁基础和高级Facebook营销技巧，利用人工智能驱动战略，提升品牌影响力。
完成课程后，学员将确定目标受众、制定有效策略并掌握Facebook广告。加入各行各业数千名满意学员的行列，让你的Facebook营销技能更上一层楼！
Facebook
营销策略
[100% HRD CORP CLAIMABLE, PAY RM0]
通过手把手的实战方式，学习掌握Facebook营销，包括设置並优化广告、了解关键指标、利用人工智能工具，以及创建有效的销售漏斗等。
滑下了解更多详情
Facebook
营销策略
[100% HRD CORP CLAIMABLE, PAY RM0]
通过手把手的实战方式，学习掌握Facebook营销，包括设置並优化广告、了解关键指标、利用人工智能工具，以及创建有效的销售漏斗等。
课程教什么？
单元一
什么是Facebook动态消息人工智能（Feed AI）
- 致欢迎辞和自我介绍
- 当天课程概述
- 目标和预期成果
- 如何在Facebook营销中使用人工智能
单元二
了解Facebook营销策略
- 稳健营销战略的重要性
- Facebook广告生态系统概述
- 成功的营销活动案例研究
- 利用人工智能工具进行战略规划和竞争对手分析
单元三
创建和优化Facebook页面
- 逐步引导创建Facebook主页
- 设置主页的最佳做法
- 主页设置和功能概述
- 利用人工智能工具创建帖文
单元四
利用不同的帖文类型制作成功的广告
- 帖文类型概述
- 每种帖文类型的最佳做法
- 利用人工智能工具创建内容
单元五
识别和创建业务潜在客户（受众角色）
- 利用 “受众洞察报告 ”了解目标受众
- 人工智能驱动的受众分析工具
单元六
Facebook营销漏斗介绍
- 销售漏斗的基本原理
- 吸引和培养潜在客户的策略
- 优化漏斗的人工智能工具
单元七
设置和管理Facebook广告
- 使用 “速推帖文 ”和 “广告推广 ”设置广告
- 定位和预算的最佳方法
- 使用人工智能工具创建和管理广告
单元八
分析Facebook广告报告和指标
- 关键指标解释
- 如何在 “受众洞察报告 ”中查看报告
- 浏览 “受众洞察报告 ”界面
- 查找和理解基本性能指标
- 基本问题排除： 如果帖文表现不佳怎么办
Certified Head Trainer
About Johnson Lai
Johnson Lai is a pioneer in the digital marketing landscape, holding the distinction of being one of the first few Facebook Certified Lead Trainers in Malaysia and the first to achieve this prestigious badge in Johor Bahru. With a rare combination of MBA-level strategic thinking and deep-in-the-trenches technical execution, Johnson doesn’t just teach theory, he delivers actionable, ROI-focused frameworks that empower businesses to dominate their digital space.
Certifications
- Meta Certified
- Social Media Certified Individual
- Google Certified Individual
Google Analytics | Google Ads - Google Certified Online Professional
- AI-Powered Performance Ads Certification
- Google Ads Apps Certification
- Google Analytics Certification
- Google Ads Search Certified
- Google Ads Video Certified
- HRD Corp TTT Certified Trainer
- HRD Corp Accredited Trainer
- Certified Digital Marketing Trainer
(Digital Marketing Institute, Dublin, Ireland) - Extended Diploma In Digital Marketing
(Centre Facilitator/Trainer, London Examinations Board, UK) - LinkedIn Certified
Marketing Solutions Fundamentals - ICDL Artificial Intelligence
如何向HRD Corp申请此课程的补助金?
有关HRD Corp申请的任何其他问题，请WhatsApp至 +6011-1144 5462。
其他学员怎么说？
AI for Marketing & Business
"I would like to thank the trainers for sharing their knowledge on the application and operational skills of AI in marketing and business. This course has been engaging, filled with surprises, and has equipped me with new skills."
AI for Marketing & Business
"My company has enrolled me in one of their courses, and I’m impressed with the quality of the training. The materials were comprehensive, the trainer was knowledgeable, and the content delivered was solid and well-structured, Which is actually helping me in improving business knowledge. I would highly recommend this academy to anyone who is looking to upskill their career."
AI for Marketing & Business
"Just attended the ‘AI for Marketing & Business’ online training. Clear frameworks, real examples, and tools I can apply immediately for content and ads."
AI for Marketing & Business
"Thank you Mr Martin for the training session, he is well delivered his knowledge and making the training interesting, overall quite enjoy this lesson and know more about prompt for AI. Maybe can have more question on classpoint, excited to answer it."
AI for Marketing & Business
"I truly enjoyed the online training workshop. The facilitor was knowledgeable and engaging and the materials provided were very helpful. I especially appreciated the practical example and interaction discussion. Looking forward to more sessions like this in the future."
Facebook Ads for Business
"Their professionalism and expertise truly set them apart." Lai Ming Li Vigor Auto Sdn Bhd
ICDL Professional Digital Marketing Certification
"Great session. Good trainer." Sasitharan A/L Sreedaran Jomlist Digital PLT
Facebook Ads for Business
"Mr. Johnson is a experienced trainer and shared some relevant case studies during the 2 days training." Chin Ching Xuan Perpetual Ace Sdn Bhd
Facebook Ads for Business
''Precised content and trainer understands market needs.'' Alice Loh Marketing Manager SDS Food Manufacturing Sdn Bhd
Facebook Ads for Business
"Interesting FB ads strategy sharing. Glad to know more info on this." Mac Leasing & Marketing Manager Daiman Properties Sdn Bhd
Professional Diploma In Digital Marketing (DMI)
"Good & knowledgeable for current market requirement." Huzaifah Bin Hatimbai Marketing & Sales MNJB Realty Sdn Bhd
Start your Online Business with Shopify
"I would like to recommend the training to others member." Cheah Wai Shiang Lecturer Universiti Malaysia Sarawak (UNIMAS)
Facebook Marketing for Business
“很荣兴能听老师的讲课。课程内容很好。实用。服务态度五星。超给赞。” 张小娟 China
Facebook Marketing for Business
"Good material, well-understanding lecture, organizing & systematic way to guide the student. Definitely will share to those who need the skills." Vincent Hwang Director Hwang Physio Kit
Facebook Marketing for Business
"
Professional Diploma In Digital Marketing (DMI)
"The course content are good, especially is a entirely new concept compare with conventional way of doing marketing, it will benefit and improved my marketing strategy." Teo Seng Kuang Director Xin Guang Premier Corporation Sdn Bhd
Professional Diploma In Digital Marketing (DMI)
"Course and slide is very useful and practical for us." Bernice Loh Marketing Manager Schwan-Stabilo Marketing Sdn Bhd
Professional Diploma In Digital Marketing (DMI)
"Yes, training are very friendly, and all learned are definitely good for business use." Tan Wen Yao General Manager Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)
"Digital marketing seemed easy on the surface, but only after attending DDM i got to know the wisdom & mechanism behind what seemed easy." Tan Yuet Chi Director Grand Esteem Sdn Bhd
Professional Diploma In Digital Marketing (DMI)
"A very good course. I enjoyed the course. Good content & experience speakers." Noor Hazarina Senior Lecturer UTM
常见问题
Q1
这门培训的核心重点是什么？
本课程旨在帮助您熟练掌握 Facebook 的日常运营。我们主要侧重于公共主页（Page）的管理优化，以及如何最大化利用 Meta 商务赋能工坊（Meta Business Suite） 来进行内容的组织、定时排期与数据分析。
Q2
这项培训课程是否可申请 HRD Corp 索取？
是的，100% 可申请 HRD Corp 培训基金。Online Marketing Academy（由 Optisage Technology Sdn Bhd 运营）是经 HRD Corp 正式认证的培训机构。
贵公司的人力资源部门可通过 e-TRiS 系统提交培训补助申请，在 SBL-Khas 计划下直接使用公司的 HRD Corp Levy 支付全额课程费用，无需企业预先支付任何培训费用。
立即联系我们的 HRD Corp 课程顾问，了解更多详情。
贵公司的人力资源部门可通过 e-TRiS 系统提交培训补助申请，在 SBL-Khas 计划下直接使用公司的 HRD Corp Levy 支付全额课程费用，无需企业预先支付任何培训费用。
立即联系我们的 HRD Corp 课程顾问，了解更多详情。
Q3
我们会学到如何投放付费广告吗？
我们会教您如何直接从您的公共主页或 Meta Business Suite 中，轻松“加推/速推（Boost）”表现优异的自然流量贴文。不过，像广告管理后台（Ads Manager）内部的高级漏斗搭建、Pixel 像素追踪、自定义受众等深度进阶功能，则属于我们为期 2 天的进阶高级课程内容。
Q4
我的 Facebook 公共主页（Page）和 Meta Business Suite 有什么区别？
您的 Facebook 公共主页是面向公众展示的界面，相当于您的数字化线上门面。而 Meta Business Suite 则是您的后台指挥中心，它将您的 Facebook 公共主页、Instagram 商业账户以及 Messenger 收件箱整合到了一个统一的控制面板中，方便您同时进行管理。
Q5
我可以使用 Meta Business Suite 来同时管理我的 Instagram 账号吗？
可以！ 我们将向您演示如何在一个屏幕上，同时为 Facebook 和 Instagram 进行跨平台发布贴文、定时排期内容（包括 Reels 短视频和 Stories 故事），以及统一回复粉丝私信。
Q6
我需要用电脑来操作 Meta Business Suite，还是可以用手机？
在进行内容排期和数据分析时，理想情况下您应当使用电脑端来操作 Meta Business Suite。而 Meta Business Suite 的手机端 App（移动应用）则更适合用于在外出时的日常随时管理。
Q7
课程是在新山（Johor Bahru）实体上课，还是线上进行？
我们提供两种授课模式供您选择：
- 线下实体课： 在位于新山百合花园（Taman Molek）的专属培训中心上课，方便讲师在实操演练时提供面对面的直接指导。
- 线上直播课： 通过 Zoom 进行实时互动教学，讲
Q8
我在报名之前需要先拥有一个 Facebook 商务管理平台（Business Manager）账号吗？
完全不需要。我们会在课堂上亲自引导您，确保您的个人账号与标准的 Facebook 商务公共主页正确绑定，并指导您如何顺畅地登录和进入 Meta Business Suite 控制面板。
想了解更多课程内容?获取更多信息？
与我们联系以掌握有关Facebook 营销策略课程详细内容。
可致电 +6011-1144 5462 或
WhatsApp +6011-1144 5462 询问
可致电 +6011-1144 5462 或
WhatsApp +6011-1144 5462 询问
Does your company contribute to HRD Corp?
Employers who contribute to HRD Corp are eligible to access their levy payments by claiming training reimbursements through various training schemes that are implemented by PSMB. Our courses are fully HRD Corp claimable, so you should make full use of this facility.
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