Certified Facebook Marketer

This candidate has successfully completed the 1-day Facebook Marketing for Business training with Online Marketing Academy.

The training involves candidates formulating their own marketing strategy through a hands-on approach, improving their fundamental knowledge and putting their strategies into practice.

Skills

This course covers the following skills:

• Understand and develop robust Facebook Marketing strategy
• How to optimize Facebook Post Type and Content (Dos and Don'ts)
• How to identify and create business prospects using Audience Insights, Custom Audience and Lookalike Audience
• How to develop Facebook Sales Funnels to attract more sales
• How to create Facebook Pixels for re-marketing
• Setup Facebook Ads account (Dos and Don'ts)
• Create Ads Campaign, develop Ad Set and manage Facebook Ads using Facebook Ads Manager (Not Boost Post)
• How to analyse Facebook Ads reporting and metrics (CPC, CPM, CTR, Relevance Score...)
• How to optimize Facebook Ads for more results
• How to safeguard your Facebook Page security